Rethinking Membership Recruitment and Retention in a Shrinking Market June 15, 2010 3:00 PM Todd Von Deak, MBA, CAE VP of ...
Any Political Buffs?
“ Who Am I… Why am I Here?” Admiral James Stockdale 1992 Vice Presidential Debates
The Patient
The Patient Presents With… <ul><li>Dizziness from the economic climate </li></ul><ul><li>Tinnitus from over 60% of its mem...
The Diagnosis…
Before Taking Care of Someone Else…
<ul><li>Take Care of Yourself </li></ul><ul><li>Retail Mentality </li></ul><ul><li>Make it a Staff Problem </li></ul><ul><...
Something You Can Do Today!
Remember Your Basics…
<ul><li>It Really Isn’t… </li></ul><ul><li>Test, Test, Test (RFM) </li></ul><ul><li>Value and “Stickiness” </li></ul><ul><...
Something You Can Do Today!
Some Things Are Indeed Free…
<ul><li>So Walk Through the Door… </li></ul><ul><li>Use Your CEO and Board </li></ul><ul><li>Maximize Your PR </li></ul><u...
Benefits Letter Sent at 6 Months Thank You Card Sent at 9 Months Franchise Team Email – at Renewal Something You Can Do To...
 
<ul><li>Points on the Scoreboard </li></ul><ul><li>Culture Matters… </li></ul><ul><li>It Isn’t Rocket Science… </li></ul><...
Thanks! Want Samples? Todd Von Deak, MBA, CAE Society of Hospital Medicine [email_address] 1-800-843-3360
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TVD - Mbrshp in a Shrinking Mktplc (ASAE MMC '10)

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Transcript of "TVD - Mbrshp in a Shrinking Mktplc (ASAE MMC '10)"

  1. 1. Rethinking Membership Recruitment and Retention in a Shrinking Market June 15, 2010 3:00 PM Todd Von Deak, MBA, CAE VP of Operations & General Manager Society of Hospital Medicine Connecting Great Ideas and Great People
  2. 2. Any Political Buffs?
  3. 3. “ Who Am I… Why am I Here?” Admiral James Stockdale 1992 Vice Presidential Debates
  4. 4. The Patient
  5. 5. The Patient Presents With… <ul><li>Dizziness from the economic climate </li></ul><ul><li>Tinnitus from over 60% of its membership belonging to rivals </li></ul><ul><li>Dementia from countless years of success & poor forecasting systems </li></ul><ul><li>Sleeplessness from hospital cutbacks and shrinking CME dollars </li></ul>
  6. 6. The Diagnosis…
  7. 7. Before Taking Care of Someone Else…
  8. 8. <ul><li>Take Care of Yourself </li></ul><ul><li>Retail Mentality </li></ul><ul><li>Make it a Staff Problem </li></ul><ul><li>Revisit Branding </li></ul><ul><li>Listen More </li></ul><ul><li>Culture Matters! </li></ul>
  9. 9. Something You Can Do Today!
  10. 10. Remember Your Basics…
  11. 11. <ul><li>It Really Isn’t… </li></ul><ul><li>Test, Test, Test (RFM) </li></ul><ul><li>Value and “Stickiness” </li></ul><ul><li>Don’t Cut Your Dues Rate </li></ul><ul><li>Retention then Acquisition </li></ul>
  12. 12. Something You Can Do Today!
  13. 13. Some Things Are Indeed Free…
  14. 14. <ul><li>So Walk Through the Door… </li></ul><ul><li>Use Your CEO and Board </li></ul><ul><li>Maximize Your PR </li></ul><ul><li>Make it High Touch </li></ul><ul><li>Talk with Others </li></ul><ul><li>Smarter Wins the Race! </li></ul>
  15. 15. Benefits Letter Sent at 6 Months Thank You Card Sent at 9 Months Franchise Team Email – at Renewal Something You Can Do Today!
  16. 17. <ul><li>Points on the Scoreboard </li></ul><ul><li>Culture Matters… </li></ul><ul><li>It Isn’t Rocket Science… </li></ul><ul><li>Smarter Wins the Race… </li></ul><ul><li>And You’ll Survive Anything! </li></ul>
  17. 18. Thanks! Want Samples? Todd Von Deak, MBA, CAE Society of Hospital Medicine [email_address] 1-800-843-3360
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