What Does Online Media Mean?

Slide 1: What Does “Online Media” Mean?

Slide 2: Many Buzzwords for Online Media Podcasts  Webcasts  Streaming video  mp3  Vlogs  …more 

Slide 3: Media Files Can Be VERY Large People want the same quality online that  they experience at home Better quality requires:  more information  large files 

Slide 4: Online Media is “Compressed” Data is removed to make the file smaller  Quality can be affected 

Slide 5: Online Media uses a “Player”. Players take a minute or two to install  Some are standard  Windows Media  QuickTime  Flash  Apple iTunes  Sometimes custom player software is  created

Slide 6: Three Flavors of Online Media Downloading  Streaming  Webcasting 

Slide 7: Downloading: Media file is downloaded to a person’s  computer Like a Word document or image file  Cannot be played until downloaded 

Slide 8: Downloading: Advantages  Can play the media anytime you want.   Media files may be sent as attachments with an email Disadvantages  Media files can be very large.   Can take a long time to download, even with a broadband  Cannot be watched or listened to until it has completely finished downloading Can limit the impact of using a media file to  communicate something..

Slide 9: Streaming: Instant gratification for your audience  File may or may not be downloaded  File is large  Example 

Slide 10: Streaming: Advantages  File begins to play as soon as enough of it is  downloaded. Experience the media a little bit at a time.  Disadvantages  File can pause for a second or two while the download catches  up with the playing.

Slide 11: Webcasting: Like streaming, but…  Media file is never downloaded to the  computer Stored on the website, or a special computer called a media  server. Live or scheduled.  Radio station simulcasting their programs on the internet.  Webcasts can use special website software, a  standard media player or a custom media player. Example 

Slide 12: Webcasting: Advantages  Audience can see a media program or event as  it happens  Webcast can be converted to a downloaded or streaming file for viewing later. Disadvantages   Depends on a high bandwidth connection

Slide 13: Online Media Examples Download Streaming Webcast Radio Station X CNN X X iTunes X X YouTube X Podcast X vlog (video blog) X X

Slide 14: YouTube Free video sharing site.  Converts file to a streaming format  Posts it to the YouTube site.  File can be public or private.  Standard length is 10 minutes  Longer/larger files can be uploaded for an  additional fee. Example 

Slide 15: Podcasts Usually audio files (but they can be  video files called vodcasts) Like radio or TV shows  Example 

Slide 16: Podcasts Advantage  Can “subscribe” to the show and get a notice that a new show is  available  Latest show is automatically downloaded to your iPod (using iTunes) or other mp3 media player.  Sometimes the podcast program is streamed from the creator’s website.

Slide 17: Vlog, or Video Blog A streamed video file  Takes the place of written text on a  blog. Can be subscribed to  People can leave comments about it  Program may also be made into a  vodcast for downloading