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What Does Online Media Mean?

What Does Online Media Mean?



A presentation delivered to a client to help explain the various forms of online rich media.

A presentation delivered to a client to help explain the various forms of online rich media.



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    What Does Online Media Mean? What Does Online Media Mean? Presentation Transcript

    • What Does “Online Media” Mean?
    • Many Buzzwords for Online Media
      • Podcasts
      • Webcasts
      • Streaming video
      • mp3
      • Vlogs
      • … more
    • Media Files Can Be VERY Large
      • People want the same quality online that they experience at home
      • Better quality requires:
        • more information
        • large files
    • Online Media is “Compressed”
      • Data is removed to make the file smaller
      • Quality can be affected
    • Online Media uses a “Player”.
      • Players take a minute or two to install
      • Some are standard
        • Windows Media
        • QuickTime
        • Flash
        • Apple iTunes
      • Sometimes custom player software is created
    • Three Flavors of Online Media
      • Downloading
      • Streaming
      • Webcasting
    • Downloading:
      • Media file is downloaded to a person’s computer
      • Like a Word document or image file
      • Cannot be played until downloaded
    • Downloading:
      • Advantages
        • Can play the media anytime you want.
        • Media files may be sent as attachments with an email
      • Disadvantages
        • Media files can be very large.
        • Can take a long time to download, even with a broadband
        • Cannot be watched or listened to until it has completely finished downloading
          • Can limit the impact of using a media file to communicate something..
    • Streaming:
      • Instant gratification for your audience
      • File may or may not be downloaded
      • File is large
      • Example
    • Streaming:
      • Advantages
        • File begins to play as soon as enough of it is downloaded.
        • Experience the media a little bit at a time.
      • Disadvantages
        • File can pause for a second or two while the download catches up with the playing.
    • Webcasting:
      • Like streaming, but…
      • Media file is never downloaded to the computer
        • Stored on the website, or a special computer called a media server.
      • Live or scheduled.
        • Radio station simulcasting their programs on the internet.
      • Webcasts can use special website software, a standard media player or a custom media player.
      • Example
    • Webcasting:
      • Advantages
        • Audience can see a media program or event as it happens
        • Webcast can be converted to a downloaded or streaming file for viewing later.
      • Disadvantages
        • Depends on a high bandwidth connection
    • Online Media Examples
    • YouTube
      • Free video sharing site.
      • Converts file to a streaming format
      • Posts it to the YouTube site.
      • File can be public or private.
      • Standard length is 10 minutes
      • Longer/larger files can be uploaded for an additional fee.
      • Example
    • Podcasts
      • Usually audio files (but they can be video files called vodcasts)
      • Like radio or TV shows
      • Example
    • Podcasts
      • Advantage
        • Can “subscribe” to the show and get a notice that a new show is available
        • Latest show is automatically downloaded to your iPod (using iTunes) or other mp3 media player.
        • Sometimes the podcast program is streamed from the creator’s website.
    • Vlog, or Video Blog
      • A streamed video file
      • Takes the place of written text on a blog.
      • Can be subscribed to
      • People can leave comments about it
      • Program may also be made into a vodcast for downloading