User generated Rich Media: Make it, Manage It

Slide 1: User Generated Rich Media: Make It, Manage It

Slide 2: Introductions

Slide 3: Blame it on Moore • Cheap hardware • Compression algorithms • Simple software Content Convergence and Integration 2008

Slide 4: In simple terms… • Forums • Blogs • W ikis • Podcasts • M edia-sharing Content Convergence and Integration 2008

Slide 5: What’s different? • O = Broadcast ld • Recent = Narrowcast • New = Personcast Content Convergence and Integration 2008

Slide 6: Stick to basics • Audience • Objective • Goals • Media • Method Content Convergence and Integration 2008

Slide 7: Hardware Toolbox • Computer • Camera • Microphone • Mixers and cables and lights…oh my! Content Convergence and Integration 2008

Slide 8: Software Toolbox • Productivity • W blogging or wiki eb, • Video or audio Content Convergence and Integration 2008

Slide 9: Skills • W riting • Electronic media • People management Content Convergence and Integration 2008

Slide 10: Channels • “O Media are new again ld” • Internet • M obile Content Convergence and Integration 2008

Slide 11: Infrastructure • W ebsite or intranet • Blogging or wiki • Video sharing • Podcasting Content Convergence and Integration 2008

Slide 12: W can it be? hat • Creative outlet • Powerful tool • FREE content! • Feedback Content Convergence and Integration 2008

Slide 13: U KANT IT! Content Convergence and Integration 2008

Slide 14: Who’s in charge? • Not Y (much) ou • Customers • Employees • Public Content Convergence and Integration 2008

Slide 15: Control “Issues” • Trust • Process • Access • Content • Ownership Content Convergence and Integration 2008

Slide 16: Can you start it? • Stick to the basics • Learn how • Set boundaries Content Convergence and Integration 2008

Slide 17: Back o’napkin case studies • Customer Forum • Product Support Blog • Training Podcast Content Convergence and Integration 2008