User generated Rich Media: Make it, Manage It

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User Generated Rich Media: Make It, Manage It
Introductions
Blame it on Moore
- Cheap hardware
- Compression algorithms
- Simple software
In simple terms…
- Forums
- Blogs
- Wikis
- Podcasts
- Media-sharing
What’s different?
- Old = Broadcast
- Recent = Narrowcast
- New = Personcast
Stick to basics
- Audience
- Objective
- Goals
- Media
- Method
Hardware Toolbox
- Computer
- Camera
- Microphone
- Mixers and cables and lights…oh my!
Software Toolbox
- Productivity
- Web, blogging or wiki
- Video or audio
Skills
- Writing
- Electronic media
- People management
Channels
- “Old” Media are new again
- Internet
- Mobile
Infrastructure
- Website or intranet
- Blogging or wiki
- Video sharing
- Podcasting
What can it be?
- Creative outlet
- Powerful tool
- FREE content!
- Feedback
U KANT IT!
Who’s in charge?
- Not You (much)
- Customers
- Employees
- Public
Control “Issues”
- Trust
- Process
- Access
- Content
- Ownership
Can you start it?
- Stick to the basics
- Learn how
- Set boundaries
Back o’napkin case studies
- Customer Forum
- Product Support Blog
- Training Podcast