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Social Media 101
 

Social Media 101

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A lecture on the basics of Social Media. Presented to my Palo Alto College (TX) Principles of Advertising class.

A lecture on the basics of Social Media. Presented to my Palo Alto College (TX) Principles of Advertising class.

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    Social Media 101 Social Media 101 Presentation Transcript

    • Social Media
    • Social Media An Umbrella Term for Ways to Build  Relationships or Make Connections or Build Communities (Usually) Using the Internet Relationships and Communities Are Not  Limited by Geography But Are Dependent on Web Technology 
    • Social Media Enables More (Volume Of) Personal  Connections Enables Less (Quality Of) Personal  Connections Enables More Personal Control of  Message Creation and Distribution
    • Before People Met Face to Face  Barbershop  Bar  Church  Card games 
    • Before Joined an Organization  Club  Association 
    • Before People Were More Formal  Passed Notes  Wrote Letters  Spoke on the Phone 
    • Conversation and Correspondence
    • Email Simple  Ubiquitous  Cheap 
    • Text Messages Simple  Fast  Brief  Limited by Economic Status 
    • Instant Messages (IM) Twitter  Meebo  Pownce 
    • Events Upcoming  Meetup 
    • Gaming World of Warcraft  Gamespot 
    • Meeting Places
    • Social Networks Myspace  Facebook  Hi5 
    • Professional Networks Linkedin  Plaxo  Ning  Confabb 
    • Filing Cabinets
    • Social Tagging Technorati  del.icio.us  ma.gnolia  StumbleUpon 
    • Wikis Wikipedia  Socialtext  Pbwiki 
    • Personal Publishing
    • Blogs Engadget  Huffington Post  Mashable 
    • Sharing Sites Flickr  Youtube  Fiction Press 
    • Telephone Then: One to One  Now: One to Many  Conference Calls  Webinars 
    • What Is the Impact? Less Face to Face (F2F)  Global Connections  Anonymity 