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Social Media 101

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A lecture on the basics of Social Media. Presented to my Palo Alto College (TX) Principles of Advertising class.

A lecture on the basics of Social Media. Presented to my Palo Alto College (TX) Principles of Advertising class.

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Transcript

  • 1. Social Media
  • 2. Social Media An Umbrella Term for Ways to Build  Relationships or Make Connections or Build Communities (Usually) Using the Internet Relationships and Communities Are Not  Limited by Geography But Are Dependent on Web Technology 
  • 3. Social Media Enables More (Volume Of) Personal  Connections Enables Less (Quality Of) Personal  Connections Enables More Personal Control of  Message Creation and Distribution
  • 4. Before People Met Face to Face  Barbershop  Bar  Church  Card games 
  • 5. Before Joined an Organization  Club  Association 
  • 6. Before People Were More Formal  Passed Notes  Wrote Letters  Spoke on the Phone 
  • 7. Conversation and Correspondence
  • 8. Email Simple  Ubiquitous  Cheap 
  • 9. Text Messages Simple  Fast  Brief  Limited by Economic Status 
  • 10. Instant Messages (IM) Twitter  Meebo  Pownce 
  • 11. Events Upcoming  Meetup 
  • 12. Gaming World of Warcraft  Gamespot 
  • 13. Meeting Places
  • 14. Social Networks Myspace  Facebook  Hi5 
  • 15. Professional Networks Linkedin  Plaxo  Ning  Confabb 
  • 16. Filing Cabinets
  • 17. Social Tagging Technorati  del.icio.us  ma.gnolia  StumbleUpon 
  • 18. Wikis Wikipedia  Socialtext  Pbwiki 
  • 19. Personal Publishing
  • 20. Blogs Engadget  Huffington Post  Mashable 
  • 21. Sharing Sites Flickr  Youtube  Fiction Press 
  • 22. Telephone Then: One to One  Now: One to Many  Conference Calls  Webinars 
  • 23. What Is the Impact? Less Face to Face (F2F)  Global Connections  Anonymity 

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