Social Media

Social Media
An Umbrella Term for Ways to Build

Relationships or Make Connections or
Build Communities (Usually) Using the
Internet
Relationships and Communities Are Not

Limited by Geography
But Are Dependent on Web Technology


Social Media
Enables More (Volume Of) Personal

Connections
Enables Less (Quality Of) Personal

Connections
Enables More Personal Control of

Message Creation and Distribution

Before
People Met Face to Face

Barbershop

Bar

Church

Card games


Before
Joined an Organization

Club

Association


Before
People Were More Formal

Passed Notes

Wrote Letters

Spoke on the Phone


Conversation and
Correspondence

Email
Simple

Ubiquitous

Cheap


Text Messages
Simple

Fast

Brief

Limited by Economic Status


Instant Messages (IM)
Twitter

Meebo

Pownce


Events
Upcoming

Meetup


Gaming
World of Warcraft

Gamespot


Meeting Places

Social Networks
Myspace

Facebook

Hi5


Professional Networks
Linkedin

Plaxo

Ning

Confabb


Filing Cabinets

Social Tagging
Technorati

del.icio.us

ma.gnolia

StumbleUpon


Wikis
Wikipedia

Socialtext

Pbwiki


Personal Publishing

Blogs
Engadget

Huffington Post

Mashable


Sharing Sites
Flickr

Youtube

Fiction Press


Telephone
Then: One to One

Now: One to Many

Conference Calls

Webinars


What Is the Impact?
Less Face to Face (F2F)

Global Connections

Anonymity
