Rich Media
Superhero

Leaving Your
Home Planet
Vocabulary Lesson
• Rich Media
• Streaming
• HDV / HD
• MP4
• SD Cards

Your
Superpowers

• Planning
• Visually literacy
• Your business

Remember the
lessons of your
elders

The Basics
• Audience
• Message
• Goals
• Distribution
• Evaluation

Use Spidey Sense

• What will I show?
• Where will I show it?
• Who will watch?

Holy Amish!

Keep it Simple
• Subject
• Language
• Composition
• Locations
• Sound

Content

What Kind?
•Truth
• Controversy
• Comedy (done well!)
• Counter programming
• Off the wall

Be a (not)Evil
Mastermind

Make a Plan and
Work It
• Outlines
• Scripts
• Storyboards
• Schedules
• Budgets

Clones Are
Our Friends

Avoid Inventing
the Wheel
• Replicate
• Steal
• Trade

Magic Lasso, etc.

Hardware
•Camera
• Microphone
• Computer
• Disc Burner
• Broadband Connection

Software
•Web browser
• Editing
• Presentation
• File transfer

Clobberin’ Time!

Creating
The most fun - The least time
• Take your time
• Work the plan
• Keep good notes
• Keep it steady

Finishing
• Shot selection
• wide, medium, close up
• Transitions
• Cuts, dissolves
• Pacing
• ...as preferred by the audience
• Review
• Watch it, edit it

Grab Your Tights!
It’s Showtime!
• Online - YouTube, Facebook
• Streaming - your server, their server
• Download - podcasts, iTunes, Amazon
• Frozen - DVD, BlueRay
• Personal - iPhone, game consoles
• Big - Digital signage, billboards

Don’t use a death
ray...

...when a good
KAPOW! will work
• Keep it short
• Keep it small; shoot big
• Limit concepts
• Let the audience relate to
subject

Turn on the
Bat Signal!

...or Website, Intranet,
Email, Social Network
• Facebook, Twitter, LinkedIn
• Cross Link- Flickr to Youtube
to Facebook
• Link Freely - allow embed
• Tell Friends / Family / Peers /
Everyone

The
Speeding Bullet

Cheap. Good. Fast.

Cheap.
Good. Fast.

Cheap.
Good. Fas

Cheap. Good. Fas

Cheap. Good. Fast.

Cheap.
Good. Fast.

Cheap.
Good. Fas

Cheap. Good. Fas

Cheap. Good. Fast
• Not mutually exclusive
• All subjective

Cheap
• DIY
• Low Priced Pro (Caveat
Emptor)

Good
• Hire a Pro
• Take your time

Fast
• Hire a pro
• Lower your standards

Get out there and
Do Good
(not evil)