Blogs and Wikis: Web-based Business Collaboration Tools for the 21st Century Presentation for AIIM Aloha Chapter April 13, 2006 Todd Ogasawara [email_address] eGovernment Team Leader State of Hawaii Information & Communication Services Division

ATTENTION!

PLEASE SET YOUR PHONES TO: STUN This has been a public service announcement

May I Have Your Attention?

Today’s Topics The Attention Economy Blogs Podcasts & Vidcasts Wikis RSS All web links mentioned found at: http://mobileviews.com/mobilewiki or http://elfurl.com/hwidt

The Attention Economy

Blogs

Podcasts & Vidcasts

Wikis

RSS

How many of you…

Attention Economy Background Concept attributed to Michael H. Goldhaber Principles of the NEW ECONOMY (1996) http://www.well.com/user/mgoldh/principles.html

Concept attributed to Michael H. Goldhaber

Principles of the NEW ECONOMY (1996) http://www.well.com/user/mgoldh/principles.html

Goldharber’s Ecomonics Timeline

The Attention Economy Who or what has your attention? Who should have attention? How do you get attention? Whose attention do you want? Why do you want attention? What is attention worth? How do you keep attention when everyone is in a state of continuous partial attention

Who or what has your attention?

Who should have attention?

How do you get attention?

Whose attention do you want?

Why do you want attention?

What is attention worth?

How do you keep attention when everyone is in a state of continuous partial attention

Attention Economy Principles Cyberspace has a new kind of economy Attention is scarce Attention is passed through hyperlinks Not everyone can attract attention Paying attention etches on memory makes it easier to pay more attention later

Cyberspace has a new kind of economy

Attention is scarce

Attention is passed through hyperlinks

Not everyone can attract attention

Paying attention etches on memory makes it easier to pay more attention later

Attention Economy Priniciples Attention wealth = Size x Attentiveness No lock & key for attention Attention wealth comes through full self-expression Accumulate attention by personality New privacy means having no secrets Privacy is freedom from having to pay attention

Attention wealth = Size x Attentiveness

No lock & key for attention

Attention wealth comes through full self-expression

Accumulate attention by personality

New privacy means having no secrets

Privacy is freedom from having to pay attention

Blog and Wiki for Attention Some people get more attention than others Attention grabbing success depends on individual skill sets Not everyone has the traditional skills for getting attention Blogs, Wikis, Podcasts, and Videocasts provide different ways for people to communicate

Some people get more attention than others

Attention grabbing success depends on individual skill sets

Not everyone has the traditional skills for getting attention

Blogs, Wikis, Podcasts, and Videocasts provide different ways for people to communicate

What Do You Need to Blog/Wiki?

Blog and Wiki From Anywhere

Blogs weB+log = Blog

What is a Blog?

What is a Blog? Definition from Wikipedia http://en.wikipedia.org/wiki/Blog A weblog, or simply a blog, is a web application which contains periodic, reverse chronologically ordered posts on a common webpage. Such a web site would typically be accessible to any Internet user. Part of the reason "blog" was coined and commonly accepted into use is the fact that in saying "blog," confusion with server log is avoided.

Definition from Wikipedia http://en.wikipedia.org/wiki/Blog

A weblog, or simply a blog, is a web application which contains periodic, reverse chronologically ordered posts on a common webpage. Such a web site would typically be accessible to any Internet user. Part of the reason "blog" was coined and commonly accepted into use is the fact that in saying "blog," confusion with server log is avoided.

Why Blog? Communicate with friends, family, co-workers, clients, suppliers, etc. Communicate with many people with minimal repetition But, you need to get their attention first! Alternate communication tool Save time (FAQs)

Communicate with friends, family, co-workers, clients, suppliers, etc.

Communicate with many people with minimal repetition

But, you need to get their attention first!

Alternate communication tool

Save time (FAQs)

Types of Blogs

The Team Blog Concept Different from phone calls and meetings Different from email and bulletin boards Different from status reports Informal with loose but useful structure. Does not get in the way Shared experience

Different from phone calls and meetings

Different from email and bulletin boards

Different from status reports

Informal with loose but useful structure. Does not get in the way

Shared experience

Blogs: Knowledge Organizer Near self organization through sequence, search, and categories Single tool and repository for all kinds of information, status, problems, etc.

Near self organization through sequence, search, and categories

Single tool and repository for all kinds of information, status, problems, etc.

Not Limited to Typed Text

Enterprise Blog

Who’s Blogging? Amazon CTO Werner Vogels http://www.allthingsdistributed.com/ IBM developerWorks Community ( group blog ) http://www-128.ibm.com/developerworks/blogs/ Microsoft CTO Ray Ozzie http://spaces.msn.com/rayozzie/ Radar O’Reilly ( group blog ) http://radar.oreilly.com/ Official Google Blog ( group blog ) http://googleblog.blogspot.com/

Amazon CTO Werner Vogels http://www.allthingsdistributed.com/

IBM developerWorks Community ( group blog ) http://www-128.ibm.com/developerworks/blogs/

Microsoft CTO Ray Ozzie http://spaces.msn.com/rayozzie/

Radar O’Reilly ( group blog ) http://radar.oreilly.com/

Official Google Blog ( group blog ) http://googleblog.blogspot.com/

Who’s Blogging? Yahoo Blog ( group blog) http://www.ysearchblog.com/ GM Senior Execs ( group blog ) http://fastlane.gmblogs.com/ Randy Baseler, Boeing VP Marketing http://www.boeing.com/randy/ Bob Langert, McDonald’s Senior Director for Corporate Social Responsibility http://csr.blogs.mcdonalds.com/

Yahoo Blog ( group blog) http://www.ysearchblog.com/

GM Senior Execs ( group blog ) http://fastlane.gmblogs.com/

Randy Baseler, Boeing VP Marketing http://www.boeing.com/randy/

Bob Langert, McDonald’s Senior Director for Corporate Social Responsibility http://csr.blogs.mcdonalds.com/

Statistics from Technorati.com Blogosphere doubling every 5.5 months New blog created every second Tracking over 30 million blogs as of 1/2006 9% of new blogs are spam ( boo! ) 1.2 million blog posts per day (50K blog entries/hour) 14% in Chinese, 28% in English, 41% in Japanese

Blogosphere doubling every 5.5 months

New blog created every second

Tracking over 30 million blogs as of 1/2006

9% of new blogs are spam ( boo! )

1.2 million blog posts per day (50K blog entries/hour)

14% in Chinese, 28% in English, 41% in Japanese

Looking for Blogs? Technorati’s Top 100 Popular Blogs http://www.technorati.com/pop/blogs/ Google Blog Search http://blogsearch.google.com/ CNET Blog 100 http://news.com.com/2310-10784_3-0.html Bloglines Top Blogs http://www.bloglines.com/topblogs

Technorati’s Top 100 Popular Blogs http://www.technorati.com/pop/blogs/

Google Blog Search http://blogsearch.google.com/

CNET Blog 100 http://news.com.com/2310-10784_3-0.html

Bloglines Top Blogs http://www.bloglines.com/topblogs

Wikis Named after the Honolulu Airport shuttle Conceptualized by Ward Cunningham

What is a Wiki? Definition from Wikipedia http://en.wikipedia.org/wiki/Wiki A Wiki or wiki (pronounced "wicky", "weekee", or "veekee") is a website (or other hypertext document collection) that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. Wiki also refers to the collaborative software used to create such a website

Definition from Wikipedia http://en.wikipedia.org/wiki/Wiki

A Wiki or wiki (pronounced "wicky", "weekee", or "veekee") is a website (or other hypertext document collection) that allows users to add content, as on an Internet forum, but also allows anyone to edit the content. Wiki also refers to the collaborative software used to create such a website

Conventional Web Sites: One-to-Many Communication Content Creator Content Readers

Wiki Web Sites: Many-to-Many Communication Anyone can be both a Content Creator and a Content Consumer

Team Wikis We use Wikis to store and archive structured information A web browser is the only tool needed to create or update a Wiki

We use Wikis to store and archive structured information

A web browser is the only tool needed to create or update a Wiki

Team Wiki

Why Wiki?

A Few Interesting Wikis Wikipedia http://wikipedia.org Microsoft Channel 9 Wiki http://channel9.msdn.com/wiki/ TheNewPR/Wiki http://www.thenewpr.com/wiki/pmwiki.php Wikitravel http://wikitravel.org/

Wikipedia http://wikipedia.org

Microsoft Channel 9 Wiki http://channel9.msdn.com/wiki/

TheNewPR/Wiki http://www.thenewpr.com/wiki/pmwiki.php

Wikitravel http://wikitravel.org/

Before You Blog or Wiki Get comfortable with the web tools before announcing your Blog or Wiki What is appropriate and permitted for publishing on a Blog or Wiki? Set guidelines for Blogging and Wiki pages Understand your audience’s expectations

Get comfortable with the web tools before announcing your Blog or Wiki

What is appropriate and permitted for publishing on a Blog or Wiki?

Set guidelines for Blogging and Wiki pages

Understand your audience’s expectations

Policy Guideline Examples CorporateBlogging.Info http://www.corporateblogging.info/ Feedster http://feedster.blogs.com/corporate/2005/03/corporate_blogg.html Harvard Law h ttp://blogs.law.harvard.edu/terms Hill & Knowlton http://blogs.hillandknowlton.com/blogs/niallcook/archive/2005/05/19/279.aspx

CorporateBlogging.Info http://www.corporateblogging.info/

Feedster http://feedster.blogs.com/corporate/2005/03/corporate_blogg.html

Harvard Law h ttp://blogs.law.harvard.edu/terms

Hill & Knowlton http://blogs.hillandknowlton.com/blogs/niallcook/archive/2005/05/19/279.aspx

RSS Magic From Wikipedia : Really Simple Syndication Rich Site Summary Real-time Simple Syndication A way to syndicate and summarize web content in a format that lets you aggregate multiple sources of information in a single place. All Blogs and some Wikis provide RSS feeds

From Wikipedia :

Really Simple Syndication

Rich Site Summary

Real-time Simple Syndication

A way to syndicate and summarize web content in a format that lets you aggregate multiple sources of information in a single place.

All Blogs and some Wikis provide RSS feeds

A Few RSS Tools Mozilla Firefox browser Bloglines.com Personalized Google.com My.Yahoo.com Microsoft Live.com

Mozilla Firefox browser

Bloglines.com

Personalized Google.com

My.Yahoo.com

Microsoft Live.com

Blog Services & Software Blogger : Free blogging service owned by Google http://www.blogger.com/ MSN Spaces : Free blogging service owned by Microsoft http://spaces.msn.com/ Yahoo! 360° : Free blogging service owned by Yahoo http://360.yahoo.com/

Blogger : Free blogging service owned by Google http://www.blogger.com/

MSN Spaces : Free blogging service owned by Microsoft http://spaces.msn.com/

Yahoo! 360° : Free blogging service owned by Yahoo http://360.yahoo.com/

Blog Services & Software Drupal : Open Source blogging software http://drupal.org/ Moveable Type : For-fee blogging software http://www.sixapart.com/movabletype/ WordPress : Open Source software and free web blogging service http://wordpress.org/

Drupal : Open Source blogging software http://drupal.org/

Moveable Type : For-fee blogging software http://www.sixapart.com/movabletype/

WordPress : Open Source software and free web blogging service http://wordpress.org/

Wiki Services & Tools MediaWiki : The Open Source (free) software that powers WikiPedia and other Wikis http://www.mediawiki.org WikidPad : Free single-user Windows-based notepad that can be installed on a USB flash drive http://www.jhorman.org/wikidPad/ JotSpot : Fee -based wiki service http://www.jot.com/

MediaWiki : The Open Source (free) software that powers WikiPedia and other Wikis http://www.mediawiki.org

WikidPad : Free single-user Windows-based notepad that can be installed on a USB flash drive http://www.jhorman.org/wikidPad/

JotSpot : Fee -based wiki service http://www.jot.com/

Wiki Services & Tools TWiki : Open Source Perl-based http://twiki.org/ Zwiki : Open Source wiki add-on for the Zope (zope.org) application server http://zwiki.org/

TWiki : Open Source Perl-based http://twiki.org/

Zwiki : Open Source wiki add-on for the Zope (zope.org) application server http://zwiki.org/