The Secret Life of Usability

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Investigating emotion as it relates to our perception of usability. Given at the Internet Summit '11.

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The Secret Life of Usability

  1. 1. THE SECRET LIFE OF USABILITY — — WAYS EMOTION AFFECTS OUR PERCEPTION OF USABILITY
  2. 2. HI! I’MTODDI work as a Senior UX Designerat Viget—a web development anddesign agency. @toddmoy
  3. 3. If usability engineers designed a nightclubit would be clean, quiet, brightly lit,with lots of places to sit down,plenty of bartenders, menus written in18-point sans-serif, and easy-to-find bathrooms.
  4. 4. But nobody would be there.They would all be down the street atCoyote Ugly pouring beer on each other. —Joel Spolsky
  5. 5. Usable software is like edible food. —Someone
  6. 6. USABILITYThe extent to which a product can be used by specified users to achieve specified goals with , , and in a specified context of use. ’
  7. 7. good decisionsemotion + logic
  8. 8. We first respondemotionally.
  9. 9. Our emotionshelp us:• focus• decide• performOur perceptionof usability iscolored as aresult.
  10. 10. We shouldanticipate andshape emotion inour designs.
  11. 11. ⊣ THE SECRET LIFE OF USABILITY ⊢ WAYSONBOARDING PERSONALITY TREATS
  12. 12. ofONBOARDING
  13. 13. 1913Stravinsky’s Rite of Spring premieres
  14. 14. 1913Stravinsky’s Rite of Spring premieres
  15. 15. Who handles onboarding well?
  16. 16. Twitter : being a wingman**pun not intended, but wholeheartedly endorsed
  17. 17. Pages for iPad : a toy in the sandbox
  18. 18. Usabilityis like anescalator.
  19. 19. What users know
  20. 20. What users need to know What users know
  21. 21. What users need to know What users know
  22. 22. As the gap increases,we feel:• less certain• more defensive• stripped of control
  23. 23. The gap isinfluenced by:• vocabulary• complexity• predictability
  24. 24. • design• functionality• passion paths
  25. 25. • training• demos• wizards• seed content• measured change
  26. 26. ofPERSONALITY
  27. 27. Who focuses on personality?
  28. 28. Hey, you want to hear themost annoying sound ever?
  29. 29. We respond topersonality.
  30. 30. It’s a conversation conducted through an interface user designers
  31. 31. ConversationMESSAGE ATTITUDE DELIVERY
  32. 32. Conversation MESSAGE ATTITUDE DELIVERYwhat do theyneed to know?
  33. 33. Conversation MESSAGE ATTITUDE DELIVERYwhat do they what tone do weneed to know? take?
  34. 34. Conversation MESSAGE ATTITUDE DELIVERYwhat do they what tone do we how do weneed to know? take? communicate it?
  35. 35. Personality MapNEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY
  36. 36. Personality Map NEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY
  37. 37. Hey mom. Mom. Mom.Here be dragons. Mooooooom. MOM!! What’cha doing?
  38. 38. TITLEofTREATS
  39. 39. Who gives treats?
  40. 40. vs 23 Likes
  41. 41. When we feel good, we design faults.
  42. 42. Positive feedbackmakes usaccommodating.(negative feedback makes us dismissive.)
  43. 43. Delight can:• distort time• motivate• build trust
  44. 44. successes & rewards errors & friction
  45. 45. successes & rewards errors & frictionpositive impressionnegative impression
  46. 46. Attributes of delight anticipationreward timing
  47. 47. WHEREUPON WEWRAP IT UP
  48. 48. WHEREUPON WEWRAP IT UPI. Usability is based on perception
  49. 49. WHEREUPON WEWRAP IT UPI. Usability is based on perceptionII. Perception is affected by emotion
  50. 50. WHEREUPON WEWRAP IT UPI. Usability is based on perceptionII. Perception is affected by emotionIII. We should anticipate and shape emotion
  51. 51. Thoughts or questions?
  52. 52. Thanks!Tweet me: @toddmoyLearn more: http://tmoy.me/u4lCfURate it: http://spkr8.com/s/468

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