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The Secret Life of Usability

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Investigating emotion as it relates to our perception of usability. Given at the Internet Summit '11.

Investigating emotion as it relates to our perception of usability. Given at the Internet Summit '11.

Published in: Technology, Design

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  • 1. THE SECRET LIFE OF USABILITY — — WAYS EMOTION AFFECTS OUR PERCEPTION OF USABILITY
  • 2. HI! I’MTODDI work as a Senior UX Designerat Viget—a web development anddesign agency. @toddmoy
  • 3. If usability engineers designed a nightclubit would be clean, quiet, brightly lit,with lots of places to sit down,plenty of bartenders, menus written in18-point sans-serif, and easy-to-find bathrooms.
  • 4. But nobody would be there.They would all be down the street atCoyote Ugly pouring beer on each other. —Joel Spolsky
  • 5. Usable software is like edible food. —Someone
  • 6. USABILITYThe extent to which a product can be used by specified users to achieve specified goals with , , and in a specified context of use. ’
  • 7. good decisionsemotion + logic
  • 8. We first respondemotionally.
  • 9. Our emotionshelp us:• focus• decide• performOur perceptionof usability iscolored as aresult.
  • 10. We shouldanticipate andshape emotion inour designs.
  • 11. ⊣ THE SECRET LIFE OF USABILITY ⊢ WAYSONBOARDING PERSONALITY TREATS
  • 12. ofONBOARDING
  • 13. 1913Stravinsky’s Rite of Spring premieres
  • 14. 1913Stravinsky’s Rite of Spring premieres
  • 15. Who handles onboarding well?
  • 16. Twitter : being a wingman**pun not intended, but wholeheartedly endorsed
  • 17. Pages for iPad : a toy in the sandbox
  • 18. Usabilityis like anescalator.
  • 19. What users know
  • 20. What users need to know What users know
  • 21. What users need to know What users know
  • 22. As the gap increases,we feel:• less certain• more defensive• stripped of control
  • 23. The gap isinfluenced by:• vocabulary• complexity• predictability
  • 24. • design• functionality• passion paths
  • 25. • training• demos• wizards• seed content• measured change
  • 26. ofPERSONALITY
  • 27. Who focuses on personality?
  • 28. Hey, you want to hear themost annoying sound ever?
  • 29. We respond topersonality.
  • 30. It’s a conversation conducted through an interface user designers
  • 31. ConversationMESSAGE ATTITUDE DELIVERY
  • 32. Conversation MESSAGE ATTITUDE DELIVERYwhat do theyneed to know?
  • 33. Conversation MESSAGE ATTITUDE DELIVERYwhat do they what tone do weneed to know? take?
  • 34. Conversation MESSAGE ATTITUDE DELIVERYwhat do they what tone do we how do weneed to know? take? communicate it?
  • 35. Personality MapNEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY
  • 36. Personality Map NEEDS EMOTIONS MESSAGE ATTITUDE DELIVERY
  • 37. Hey mom. Mom. Mom.Here be dragons. Mooooooom. MOM!! What’cha doing?
  • 38. TITLEofTREATS
  • 39. Who gives treats?
  • 40. vs 23 Likes
  • 41. When we feel good, we design faults.
  • 42. Positive feedbackmakes usaccommodating.(negative feedback makes us dismissive.)
  • 43. Delight can:• distort time• motivate• build trust
  • 44. successes & rewards errors & friction
  • 45. successes & rewards errors & frictionpositive impressionnegative impression
  • 46. Attributes of delight anticipationreward timing
  • 47. WHEREUPON WEWRAP IT UP
  • 48. WHEREUPON WEWRAP IT UPI. Usability is based on perception
  • 49. WHEREUPON WEWRAP IT UPI. Usability is based on perceptionII. Perception is affected by emotion
  • 50. WHEREUPON WEWRAP IT UPI. Usability is based on perceptionII. Perception is affected by emotionIII. We should anticipate and shape emotion
  • 51. Thoughts or questions?
  • 52. Thanks!Tweet me: @toddmoyLearn more: http://tmoy.me/u4lCfURate it: http://spkr8.com/s/468