Alternate Reality Games

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Presentation about alternate reality games given at Viget Labshare.

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Alternate Reality Games

  1. 1. 10 / 1 / 2008 strange messages S.F.
  2. 2. Slight Nudges Now Offered. Solely for the Discerning Dilettante.Be Aware – it could be in the wrong direction. : :: : :: : :: : :: : :: : :: : :: : :: : Is the Jejune Institute still spreading false nonchalance? Or have they mended their ways? We need you to find out. : :: : :: : :: : :: : :: : :: : :: : :: : / // / // Next steps // / // / / : :: : :: : :: : :: : :: : :: : :: : :: : dial: 415.325.4014 : :: : :: : :: : :: : :: : :: : :: : :: : visit: The Jejune Institute 580 California Street, Suite 1607 San Francisco, CA. Tuesday through Saturday Noon to 5:30pm
  3. 3. Slight Nudges Now Offered. Solely for the Discerning Dilettante.Be Aware – it could be in the wrong direction. : :: : :: : :: : :: : :: : :: : :: : :: : Is the Jejune Institute still spreading false nonchalance? Or have they mended their ways? We need you to find out. : :: : :: : :: : :: : :: : :: : :: : :: : / // / // Next steps // / // / / : :: : :: : :: : :: : :: : :: : :: : :: : dial: 415.325.4014 : :: : :: : :: : :: : :: : :: : :: : :: : visit: The Jejune Institute 580 California Street, Suite 1607 San Francisco, CA. Tuesday through Saturday Noon to 5:30pm
  4. 4. WTFFLF?
  5. 5. THE JEJUNE INSTITUTE
  6. 6. ALTERNATE REALITY GAMES
  7. 7. ?
  8. 8. - Storylinean interactive narrative - Affective - Fictionalthat uses the real world,multiple media, andtraditional gamingmethods as the platformand which may beaffected by multipleparticipants actions.
  9. 9. an interactive narrativethat uses the real world, - Blurry boundaries - Familiar toolsmultiple media, and - “This is not a game”traditional gamingmethods as the platformand which may beaffected by multipleparticipants actions.
  10. 10. an interactive narrativethat uses the real world,multiple media, and - Beginning / End - Challengestraditional gaming - Rewardsmethods as the platform - Winnersand which may beaffected by multipleparticipants actions.
  11. 11. an interactive narrativethat uses the real world,multiple media, andtraditional gamingmethods as the platformand which may be - Collaborativeaffected by multiple - “Puppeteered” - Organicparticipants actions.
  12. 12. an interactive narrativethat uses the real world,multiple media, andtraditional gaming ARGmethods as the platformand which may beaffected by multipleparticipants actions.
  13. 13. EXAMPLES
  14. 14. Experience the storyline of a newlyYEAR 0 released album
  15. 15. Speculate about life & events after a global oil crisis
  16. 16. DARPA NETWORKCHALLENGE Research the efficacy of usingsocial networks for mass-mobilization
  17. 17. How hard is itto vanish in thedigital age?
  18. 18. OTHER EXAMPLES
  19. 19. Conspiracy for Good Nokia Participative storytelling about environmental concernsThe Mystery Guest Carroll County, MD Augment a youth summer Libraries reading programSmokescreen Channel 4 / UK Educate youth about online privacyOur Water Planet Aguatero Industries Educate people about scarcity of clean water
  20. 20. CAN WE ADOPT THESECONCEPTS?
  21. 21. Learning throughsoap operas,whodunnits and other storytelling genres
  22. 22. CORNER THE PUMA (a 5k chase)Run logs Tweets Checkins Geocaches
  23. 23. Weave a story arc into the readers’ comments
  24. 24. QUESTIONS orTHOUGHTS?
  25. 25. THANKS
  26. 26. SEE argn.com unfiction.com despoiler.orgwiki: alternate reality game

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