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HipLogic

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  • HipLogic's platform was developed by key members of the innovation team at Sun that built J2ME, now deployed on approximately two billion handsetsThe team saw the limitations of JAVA and created a platform that delivers the "last mile" between operating systems and a truly next generation user experience — providing always-on, fast access and logical presentation of content and applications that are cumbersome to access through current mobile phone browsers.The HipLogic Connected Interface represents a leap beyond the browser to empower mobile consumers to effortlessly control media, information and services onthe mobile phone within a rich user experienceRather than opening up a mobile browser and navigating to check the news, the HipLogic Phonetop notifies the user automatically when updates are available. The most current newsis there in cache and displays instantly, optimized to display on the phonetopEasily installed on a mobile device, HipLogic platform provides middleware access and full interoperability between all native components of the phone, widgets, as well as native applications and HipLogic applications – through the always-on multi-tasking virtual machine platform
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    • 1.
    • 2. The HipLogic Connected Interface
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
      2
    • 3. HipLogic Connected Interface – Features & Benefits
      Fully Customizable
      Promotes customized Discovery key operator apps , widgets and services, plus native functions
      Highly Portable
      Delivers consistent experience across all open Smartphone OS devices and media ready feature phones
      Dynamic
      Over the air updateable allows constant update of the experience and push new services with no user interaction
      Web connected end user experience
      Drives Discovery of content and demand for data plans
      Data Efficient
      Popular data services delivered at fraction of the HTML bandwidth
      Flexible
      Ability to vend applications from Carrier store and leverage Carrier billing
      Smart
      Robust analytics to track user behaviors and shape more relevant offers
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
    • 4. HipLogic – Communication Capabilities
      Mashup Contact Details
      that incorporate social networking and other data
      Messaging
      With mashup capabilities
      Networked Address Book
      That imports Facebook pictures
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
    • 5. HipLogic – Web & Services Capabilities
      Mashed Up Calendar
      Shows Entertainment / Sports events along with calendar
      Multiple Search Services
      Easily change between Yelp, Google, Wikipedia, etc
      Content Notification Update
      Alert users to new content from home screen
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
    • 6. HipLogic – App Discovery and Access Capabilities
      Apps
      Any app set you want
      App Discovery and Purchase
      On-device app store, fully customizable and hooks up to any store
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
    • 7. HipLogic – Customized Home Screen Capability
      Twitter Phone
      Customization for
      football fans
      Heavy email users
      ... Or affinity based experiences
      Unified experience across devices . . .
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
    • 8. HipLogic can run on most phones shipping today
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
      8
      Feature Phones Android Windows Mobile
    • 9. Sophisticated Cloud Service by HipLogic
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
      9
      Media Content
      Provisioning and Billing
      Network Address
      Book
      Analytics and
      Reporting
      Location
      HipLogic Interface
      HipLogic Cloud
      Web Tier Services
      Presence
      Advertising
      Placement
      Social Platforms
      Weather
      Middle-tier
      Optimization
      Messaging
      JavaScript, AJAX, OTA Updateable
      Native, Device Integrated
    • 10. HipLogic vs. Java ME and browser solutions
      10
      Web Browser
      No, but can multitask
      Depends on implementation
      Multi-tasking VM
      Yes
      Consistent Experience Across Devices
      Yes
      No
      No
      Yes
      No
      Yes
      Easy to Port
      Flexible / Customizable Experience
      Yes
      No
      No
      Receive Data Updates while in background
      Yes
      Not without writing native code
      Not all browsers
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
    • 11. Cloud Services – Data efficient
      HipLogic Inc Inc. Confidential and Proprietary – Do Not Distribute
      11
      Data
      Optimized Data
      Data
      HipLogic Cloud Service
      Internet
      Data Optimization
      • Images are scaled down to fit mobile
      • 12. Only relevant data from a feed is downloaded
      • 13. The user interface and app logic are local and do not need downloading (unlike the web)
      • 14. Background data updates can happen on off-peak times, for example at night
      AT&T Byte download Comparison
    • 15. Supported Operators (UK)
      Europe Case: Carphone Warehouse (Launched Q3/09)
      HipLogic Inc. & Best Buy Inc. Confidential
      12
      Europe
      2400 Stores in 9 Countries
      CPW Sells 1 of every 3 phones in UK
      Strategy to be Digital Services Leader
      Phonetop ownership enables greater affinity and customer relationship
      Aims to garner 8 Euros ARPU from HipLogic annually
      Embedding HipLogic on 70% of devices, Smartphone's and Feature phones
      Supported OSes
      Symbian
      Symbian
      Supported Devices
      • 45M units in market
      • 16. 150+ devices models
      • 17. 9 device OEMs
      • 18. Portable to Feature-
      Phones
    • 19. US HipLogic Store Content
      HipLogic Inc. Confidential & Proprietary – Do Not Distribute
      13
      Licensing deals with most every major media company
      Native and Java Game Developers and Aggregators
      Content and Internet Partners
      Content and Internet Pipeline
      Services
    • 20. Summary
      HipLogic Drives Discovery of Content
      Phonetop Integration, Richer User Experience
      Ability to promote operator services
      Promotes Data Attachment on Feature Phones
      Operational Efficiency
      Rich experience with minimal Back Haul expense
      Cloud Services operation hosted by HipLogic
      Cross Platform: Open Smartphone and Feature
      App Store
      Ability to vend applications from carrier store
      Leverage Carrier Billing and Advertising systems
      Robust analytics to track user behaviors and
      shape more relevant offers