Linked In

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This presentation was created by Sarah Lamansky and Destiny Malone, of Mannix Marketing. They were the featured speakers at the ARCC\'s Young Professionals networking event in May 2009 where attendees learned how to use LinkedIn to grow and market their business.

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Linked In

  1. 1. Sarah Lamansky & Destiny Malone Mannix Marketing, Inc. LinkedIn: Networking Made Easy! How to leverage LinkedIn to promote your brand online www.mannixmarketing.com
  2. 2. The Purpose of LinkedIn <ul><li>With over 35 million business professionals, you can: </li></ul><ul><li>Connect and network with like-minded business people on a local and national level </li></ul><ul><li>Promote business services to your connections </li></ul><ul><li>Build Your Sphere of Influence through this </li></ul><ul><li>‘ virtual handshake’ </li></ul>www.mannixmarketing.com
  3. 3. Who Do I Connect With? <ul><li>Colleagues </li></ul><ul><li>Clients </li></ul><ul><li>Local Business Owners </li></ul><ul><li>Niche Industry Leaders </li></ul><ul><li>Get introduced through current friends = building contacts and potential sales </li></ul>www.mannixmarketing.com
  4. 4. Let’s Learn About… <ul><li>Building Your Network </li></ul><ul><li>Receiving Network Updates </li></ul><ul><li>Receiving Group Updates </li></ul><ul><li>Receiving & submitting industry news </li></ul><ul><li>LinkedIn ‘Answers’ & ‘Questions’ </li></ul><ul><li>LinkedIn ‘Applications’ </li></ul>www.mannixmarketing.com
  5. 5. How Do I Build My Network? www.mannixmarketing.com Ways to Find People Huge potential network
  6. 6. www.mannixmarketing.com Update Status See What Your Connections are Up To RSS allows you to follow contacts closely
  7. 7. www.mannixmarketing.com Read Recommended Articles Add to discussions Reconnect with networks Start discussions Stay up to date on conferences
  8. 8. www.mannixmarketing.com
  9. 9. www.mannixmarketing.com <ul><li>LinkedIn will send you industry related articles that they think might interest you </li></ul><ul><li>You Can … </li></ul><ul><li>Start discussions </li></ul><ul><li>Submit articles to your industry </li></ul><ul><li>See articles that have the most activity </li></ul>
  10. 10. www.mannixmarketing.com
  11. 11. www.mannixmarketing.com
  12. 12. www.mannixmarketing.com
  13. 13. www.mannixmarketing.com
  14. 14. www.mannixmarketing.com
  15. 15. Recommended Applications www.mannixmarketing.com Share upcoming trips, meet up Pulls in blog posts See who’s talking about you via Twitter Market research tool
  16. 16. www.mannixmarketing.com Pulls live feed every time blog is updated right on your profile
  17. 17. www.mannixmarketing.com Or, pick and choose where you update Update All
  18. 18. Add Your Gravatar <ul><li>Gravatar = Globally Recognized Avatar </li></ul><ul><li>Picture, cartoon, symbol (picture recommended) </li></ul><ul><li>Appears when you blog, post, comment on the web </li></ul><ul><li>http://en.gravatar.com/ </li></ul>www.mannixmarketing.com
  19. 19. LinkedIn Pages Per Visit www.mannixmarketing.com Source: http://www.nonlinearcreations.com , April 2008-2009
  20. 20. LinkedIn Average Time on Site www.mannixmarketing.com Source: http://www.nonlinearcreations.com , April 2008-2009
  21. 21. LinkedIn Conversion Rates www.mannixmarketing.com Source: http://www.nonlinearcreations.com , April 2008-2009
  22. 22. Showcase Yourself www.mannixmarketing.com February 2009 | Mannix Marketing Get Found! Newsletter
  23. 23. www.mannixmarketing.com
  24. 24. LinkedIn Conclusion <ul><li>Promote personal brand </li></ul><ul><li>Find other like-minded business professionals </li></ul><ul><li>Share knowledge, learn about industry = could convert into sales </li></ul><ul><li>Connect with groups and network </li></ul><ul><li>Profile and activity in account shows that you are an Expert in Industry </li></ul>www.mannixmarketing.com
  25. 25. Happy Networking! <ul><li>Thank You For Your Time! </li></ul><ul><li>Mannix Marketing </li></ul><ul><li>518-743-9424 </li></ul>www.mannixmarketing.com

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