Tools For Thought Leaders


Published on

How to be a social media rockstar event...

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Tools For Thought Leaders

  1. 1. Blogging and other Tools For Thought Leaders … using social media systems and processes to build your ‘brand’ online…
  2. 2. ;-)
  3. 3. Independent Ranking
  4. 4. Traffic
  5. 5. Top Tweeter! ;-)
  6. 6. Remember “Einstein's Razor”! “ Everything should be made as simple as possible, but no simpler.”
  7. 7. Occam’s Razor <ul><li>&quot;when you have two competing theories that make exactly the same predictions, the simpler one is the better.&quot; </li></ul>
  8. 8. 5 easy steps! <ul><li>Express… </li></ul><ul><li>Edit… </li></ul><ul><li>Emphasize… </li></ul><ul><li>Elevate… </li></ul><ul><li>Execute! </li></ul>
  9. 9. The social media toolkit
  10. 10. Why a blog site? <ul><li>Inexpensive </li></ul><ul><li>Easy to update </li></ul><ul><li>Dynamic </li></ul><ul><ul><li>Key to high rankings in search </li></ul></ul><ul><ul><li>Blogs are ‘link bait’ </li></ul></ul><ul><li>Create dialogue with customers </li></ul><ul><li>‘ Humanize’ your brand </li></ul>
  11. 11. Hubspot says… <ul><li>“ Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights . You don’t have to refute one of Einstein’s theories to get respect.” </li></ul>
  12. 12. Which blogging platform?
  13. 13. What does ProBlogger say?
  14. 14. Why is WordPress best? <ul><li>Plugin functionality </li></ul><ul><li>Theme functionality </li></ul><ul><li>Auto-ping functionality </li></ul><ul><li>Trackback </li></ul><ul><li>Overall feeling of simplicity </li></ul><ul><li>SEO ready </li></ul>
  15. 15. Express… Blogger WordPress Tumblr Get a blogsite
  16. 16. Ways to express yourself... <ul><li>Instructional </li></ul><ul><li>Informational </li></ul><ul><li>Reviews </li></ul><ul><li>Lists </li></ul><ul><li>Interviews </li></ul><ul><li>Case studies </li></ul><ul><li>Profiles </li></ul><ul><li>Link post [slurping] </li></ul><ul><li>‘ Problem’ post </li></ul><ul><li>Contrast two options </li></ul><ul><li>Rant </li></ul><ul><li>Inspirational </li></ul><ul><li>Prediction and review </li></ul><ul><li>Hypothetical </li></ul><ul><li>Satirical </li></ul><ul><li>Debate </li></ul>
  17. 17. Want to know more? <ul><li> </li></ul><ul><li> </li></ul><ul><li>, </li></ul><ul><li> </li></ul>
  18. 18. Edit… Google News Twitter Search Other… Feedly iGoogle Google Reader RSS Feeds
  19. 19. RSS is the competitive edge... <ul><li>… that makes the news come to you in a form that's easy to manage... </li></ul>
  20. 20. The answer is Google Reader… <ul><li>… now what is the question? </li></ul>
  21. 21. Underlying principles <ul><li>It’s all about the rss feed </li></ul><ul><li>Pass or play </li></ul><ul><ul><li>Save everything – don’t come away empty handed! ;-) </li></ul></ul><ul><ul><li>If public, go social; private, go accessible </li></ul></ul><ul><ul><li>Publish or perish… </li></ul></ul>
  22. 22. Emphasize… YouTube FriendFeed Zemanta Feedly Shareaholic ScribeFire Re-express Add’l Content
  23. 23. Elevate… eNewsletter LinkedIn Etc. MySpace Plaxo Search engines Facebook Tumblr Twitter The Blog…
  24. 24. Execute! <ul><li>Again, Hubspot says… </li></ul><ul><ul><li>“ The truth is you don’t have time *not* to blog.   You probably already write blog articles, you just don’t call them that.” </li></ul></ul><ul><li>Blogging is no less a natural process than anything else you are currently doing to promote your brand… </li></ul><ul><li>Key? Use simple, inexpensive tools that support repeatable processes… </li></ul>
  25. 25. Remember… Edit Express Emphasize Elevate Execute
  26. 26. Summary Mindmap