Practical Tactical Social Media
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Practical Tactical Social Media

on

  • 534 views

A presentation on why social media is important and how I implement it as a part of my work.

A presentation on why social media is important and how I implement it as a part of my work.

Statistics

Views

Total Views
534
Views on SlideShare
534
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Why should I even consider it in the first place?
  • Pareto principle or 80/20 rule
  • There is REAL VALUE in being involved in social media!

Practical Tactical Social Media Presentation Transcript

  • 1. Practical, tactical social media
    Todd Lohenry
    e1evation, llc
    1
  • 2. ;-)
    2
  • 3. Your questions
    3
  • 4. The killer question?
    How can I extend/expand my current marketing strategy to include/leverage social media and still get home for supper?
    4
  • 5. What is social media?
    5
  • 6. Media evolution
    6
  • 7. 7
  • 8. Definition of ‘social’ media
    “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia
    8
  • 9. Average age of social media users
    9
  • 10. Age distribution in social media
    10
  • 11. Average age on social sites
    11
  • 12. The times, they are a changing…
    2007
    2010
    12
  • 13. Quantity vs. quality
    “I say quality reigns supreme. The fact is effective social networking and community building is more about building meaningful, useful conversations and relationships with those that are interested in what you have to offer or say. It’s not a get rich quick scheme. It takes time, persistence, knowledge and dedication to building these communities up, and the rewards can be tremendous.”
    Jason Yormark, Social Media Today
    13
  • 14. If you don’t like change,
    you’re going to like
    irrelevance even less.
    General Eric Shineski,
    Retired Chief of Staff, U.S. Army
    14
  • 15. Will social media help me sell?
    15
  • 16. Social Media is About ROI!
    The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)
    16
  • 17. Community ROI
    Higher purchase amounts by community vs. non-community (30%)
    Higher frequency of purchase by community
    Lower cost of customer service (repeat customer familiarity)
    Increased customer satisfaction
    Decreased cost of acquisition (advocacy driven)
    Lower cost of product development (using feedback loop)
    Decreased cost of customer retention
    17
  • 18. It’s Time to Stop Shouting
    • Only 18% of TV ad campaigns generate positive ROI
    • 19. 90% of people who can skip ads do
    • 20. 76% of consumers don’t believe that companies tell the truth in advertisements
    • 21. 100% - The increase needed in advertising spend to add 1-2% in sales
    • 22. 96% of Millennials have joined an online social network
    18
  • 23. What sites should I use?
    19
  • 24. 20
  • 25. 3 legged stool of social media
    Facebook
    Twitter
    LinkedIn
    21
  • 26. Why would anyone follow me in social media?
    22
  • 27. The real question is why would anyone listen to you. Period.
    23
  • 28. How do I find the latest and greatest sites?
    24
  • 29. The short answer is Mashable
    25
  • 30. Oh, and e1evation too!
    26
  • 31. How should I determine my social media policy?
    27
  • 32. PolicyTool.net
    28
  • 33. How to elevate your business
    29
  • 34. My approach
    Listen
    Publish
    Promote
    30
  • 35. Top 10 tactics and tools…
    31
  • 36. What do I do?
    I listen to the internet using Google Reader to create a virtual newspaper from my trusted sources.
    I share my reactions and thoughts to what I see via my blog-enabled website.
    I promote what I publish via social media channels like Facebook, Twitter, LinkedIn, etc. automatically.
    32
  • 37. How does it work?
    33
  • 38. “personal digital coaching”
    34
  • 39. Got questions? We’ve got answers…
    http://e1evation.com
    35