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Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
Practical Tactical Social Media
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Practical Tactical Social Media

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A presentation on reasons for social media and tactics for social media.

A presentation on reasons for social media and tactics for social media.

Published in: Education
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  • Why should I even consider it in the first place?
  • Pareto principle or 80/20 rule
  • There is REAL VALUE in being involved in social media!
  • Transcript

    • 1. Practical, tactical social media
      Todd Lohenry
      e1evation, llc
      1
    • 2. ;-)
      2
    • 3. Your questions
      3
    • 4. The killer question?
      How can I extend/expand my current marketing strategy to include/leverage social media and still get home for supper?
      4
    • 5. What is social media?
      5
    • 6. Media evolution
      6
    • 7. 7
    • 8. Definition of ‘social’ media
      “Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).” Wikipedia
      8
    • 9. Average age of social media users
      9
    • 10. Age distribution in social media
      10
    • 11. Average age on social sites
      11
    • 12. The times, they are a changing…
      2007
      2010
      12
    • 13. Quantity vs. quality
      “I say quality reigns supreme. The fact is effective social networking and community building is more about building meaningful, useful conversations and relationships with those that are interested in what you have to offer or say. It’s not a get rich quick scheme. It takes time, persistence, knowledge and dedication to building these communities up, and the rewards can be tremendous.”
      Jason Yormark, Social Media Today
      13
    • 14. If you don’t like change,
      you’re going to like
      irrelevance even less.
      General Eric Shineski,
      Retired Chief of Staff, U.S. Army
      14
    • 15. Will social media help me sell?
      15
    • 16. Social Media is About ROI!
      The relationship is apparent and significant: socially engaged companies are in fact more financially successful. So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)
      16
    • 17. Community ROI
      Higher purchase amounts by community vs. non-community (30%)
      Higher frequency of purchase by community
      Lower cost of customer service (repeat customer familiarity)
      Increased customer satisfaction
      Decreased cost of acquisition (advocacy driven)
      Lower cost of product development (using feedback loop)
      Decreased cost of customer retention
      17
    • 18. It’s Time to Stop Shouting
      • Only 18% of TV ad campaigns generate positive ROI
      • 19. 90% of people who can skip ads do
      • 20. 76% of consumers don’t believe that companies tell the truth in advertisements
      • 21. 100% - The increase needed in advertising spend to add 1-2% in sales
      • 22. 96% of Millennials have joined an online social network
      18
    • 23. What sites should I use?
      19
    • 24. 20
    • 25. 3 legged stool of social media
      Facebook
      Twitter
      LinkedIn
      21
    • 26. Why would anyone follow me in social media?
      22
    • 27. The real question is why would anyone listen to you. Period.
      23
    • 28. How do I find the latest and greatest sites?
      24
    • 29. The short answer is Mashable
      25
    • 30. Oh, and e1evation too!
      26
    • 31. How should I determine my social media policy?
      27
    • 32. PolicyTool.net
      28
    • 33. How to elevate your business
      29
    • 34. My approach
      Listen
      Publish
      Promote
      30
    • 35. Top 10 tactics and tools…
      31
    • 36. What do I do?
      I listen to the internet using Google Reader to create a virtual newspaper from my trusted sources.
      I share my reactions and thoughts to what I see via my blog-enabled website.
      I promote what I publish via social media channels like Facebook, Twitter, LinkedIn, etc. automatically.
      32
    • 37. How does it work?
      33
    • 38. “personal digital coaching”
      34
    • 39. Got questions? We’ve got answers…
      http://e1evation.com
      35

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