Facebook For Fun And Profit

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Thoughts on using Facebook for fun and profit. Contributors Dana VanDen Heuvel, David Sauter, Todd Lohenry

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Facebook For Fun And Profit

  1. 1. Facebook for Fun and Profit Todd Lohenry, e1evation, llc
  2. 2. ;-)
  3. 3. Who Participates in Social Media? *
  4. 4. Your Customers Have Done it All Source: Universal McCann Social Media Tracker Wave 3
  5. 5. Marketing spending trends
  6. 6. Best usage
  7. 7. Social marketing research
  8. 8. Social Media is About ROI! <ul><li>The relationship is apparent and significant : socially engaged companies are in fact more financially successful . So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study) </li></ul>
  9. 9. Community ROI <ul><li>Decreased cost of customer retention </li></ul><ul><li>Higher purchase amounts by community vs. non-community (30%) </li></ul><ul><li>Higher frequency of purchase by community </li></ul><ul><li>Lower cost of customer service (repeat customer familiarity) </li></ul><ul><li>Increased customer satisfaction </li></ul><ul><li>Decreased cost of acquisition (advocacy driven) </li></ul><ul><li>Lower cost of product development (using feedback loop) </li></ul>
  10. 10. It’s Time to Stop Shouting <ul><li>Only 18% of TV ad campaigns generate positive ROI </li></ul><ul><li>90% of people who can skip ads do </li></ul><ul><li>76% of consumers don’t believe that companies tell the truth in advertisements </li></ul><ul><li>100% - The increase needed in advertising spend to add 1-2% in sales </li></ul><ul><li>96% of Millennials have joined an online social network </li></ul>
  11. 11. <ul><li>How people use decentralized, people-based networks to get the things they need from each other. </li></ul><ul><li>WHAT IS SOCIAL MEDIA? </li></ul><ul><li>BOTTOM LINE: </li></ul><ul><li>Social media isn’t just a list of destinations. </li></ul><ul><li>It’s a new standard of expectations. </li></ul>
  12. 12. Why Facebook? <ul><li>The answer is rarely either/or. Usually both/and! </li></ul><ul><li>Need to create an addressable community but light on technology, software and money? </li></ul><ul><ul><li>Facebook has your toolkit! </li></ul></ul><ul><ul><li>Facebook already has mindshare… </li></ul></ul><ul><ul><li>Easily modifiable </li></ul></ul><ul><li>Flexibility </li></ul><ul><li>Perhaps most important: ‘Meet them in their medium’ </li></ul>
  13. 13. It’s not just for kids anymore… <ul><li>13-17    7.9 million users </li></ul><ul><li>18-24    19.6 million users </li></ul><ul><li>25-29    11.2 million users </li></ul><ul><li>30-39    17 million users </li></ul><ul><li>40-49    11.3 million users </li></ul><ul><li>50+        8.9 million users </li></ul>
  14. 14. The Facebook Nation <ul><li>250 Million Active Worldwide Users </li></ul><ul><li>Asia Region growing at a 12 month rate of change of 74% </li></ul><ul><li>Africa growing at a 12 month rate of change of 87% </li></ul><ul><li>As of June 30 2009 Facebook had 90.8 million users in the US alone.  This is up from 32 million just one year earlier. </li></ul><ul><li>More then half of Facebook users are college educated and earn over $60k </li></ul>
  15. 15. Home bases and Outposts <ul><li>Build a ‘home base’ – something you have complete control over… </li></ul><ul><li>Outposts are social media ‘spaces’ where you have a presence </li></ul><ul><li>Drives traffic, builds brand, reinforces home base </li></ul><ul><li>Take the message TO the media… </li></ul>
  16. 16. Driving traffic
  17. 17. Facebook as an outpost <ul><li>Personal pages can import personal content automagically… </li></ul>
  18. 18. Creating a fan base
  19. 19. Building your own brand
  20. 20. Leveraging the content of your home base… <ul><li>Automagically import your blog or other rss feed into your Facebook account! </li></ul>
  21. 21. Why Facebook? <ul><li>Like I said before... </li></ul><ul><ul><li>The answer is rarely either/or. Usually both/and! </li></ul></ul><ul><ul><li>Need to create an addressable community but light on technology, software and money? </li></ul></ul><ul><ul><ul><li>Facebook has your toolkit! </li></ul></ul></ul><ul><ul><ul><li>Facebook already has mindshare… </li></ul></ul></ul><ul><ul><ul><li>Easily modifiable </li></ul></ul></ul><ul><ul><li>Flexibility </li></ul></ul><ul><ul><li>Perhaps the most important thing to remember: ‘Meet them in their medium’ </li></ul></ul>
  22. 22. http://e1evation.com 920-486-4798

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