Facebook For Fun And Profit
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Facebook For Fun And Profit

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Thoughts on using Facebook for fun and profit. Contributors Dana VanDen Heuvel, David Sauter, Todd Lohenry

Thoughts on using Facebook for fun and profit. Contributors Dana VanDen Heuvel, David Sauter, Todd Lohenry

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Facebook For Fun And Profit Facebook For Fun And Profit Presentation Transcript

  • Facebook for Fun and Profit Todd Lohenry, e1evation, llc
  • ;-)
  • Who Participates in Social Media? *
  • Your Customers Have Done it All Source: Universal McCann Social Media Tracker Wave 3
  • Marketing spending trends
  • Best usage
  • Social marketing research
  • Social Media is About ROI!
    • The relationship is apparent and significant : socially engaged companies are in fact more financially successful . So now we know it pays to be social, but it is important to note that by “social,” we’re talking about deep engagement, not merely having a presence. (Altimiter ENGAGEMENTdb study)
  • Community ROI
    • Decreased cost of customer retention
    • Higher purchase amounts by community vs. non-community (30%)
    • Higher frequency of purchase by community
    • Lower cost of customer service (repeat customer familiarity)
    • Increased customer satisfaction
    • Decreased cost of acquisition (advocacy driven)
    • Lower cost of product development (using feedback loop)
  • It’s Time to Stop Shouting
    • Only 18% of TV ad campaigns generate positive ROI
    • 90% of people who can skip ads do
    • 76% of consumers don’t believe that companies tell the truth in advertisements
    • 100% - The increase needed in advertising spend to add 1-2% in sales
    • 96% of Millennials have joined an online social network
    • How people use decentralized, people-based networks to get the things they need from each other.
    • WHAT IS SOCIAL MEDIA?
    • BOTTOM LINE:
    • Social media isn’t just a list of destinations.
    • It’s a new standard of expectations.
  • Why Facebook?
    • The answer is rarely either/or. Usually both/and!
    • Need to create an addressable community but light on technology, software and money?
      • Facebook has your toolkit!
      • Facebook already has mindshare…
      • Easily modifiable
    • Flexibility
    • Perhaps most important: ‘Meet them in their medium’
  • It’s not just for kids anymore…
    • 13-17    7.9 million users
    • 18-24    19.6 million users
    • 25-29    11.2 million users
    • 30-39    17 million users
    • 40-49    11.3 million users
    • 50+        8.9 million users
  • The Facebook Nation
    • 250 Million Active Worldwide Users
    • Asia Region growing at a 12 month rate of change of 74%
    • Africa growing at a 12 month rate of change of 87%
    • As of June 30 2009 Facebook had 90.8 million users in the US alone.  This is up from 32 million just one year earlier.
    • More then half of Facebook users are college educated and earn over $60k
  • Home bases and Outposts
    • Build a ‘home base’ – something you have complete control over…
    • Outposts are social media ‘spaces’ where you have a presence
    • Drives traffic, builds brand, reinforces home base
    • Take the message TO the media…
  • Driving traffic
  • Facebook as an outpost
    • Personal pages can import personal content automagically…
  • Creating a fan base
  • Building your own brand
  • Leveraging the content of your home base…
    • Automagically import your blog or other rss feed into your Facebook account!
  • Why Facebook?
    • Like I said before...
      • The answer is rarely either/or. Usually both/and!
      • Need to create an addressable community but light on technology, software and money?
        • Facebook has your toolkit!
        • Facebook already has mindshare…
        • Easily modifiable
      • Flexibility
      • Perhaps the most important thing to remember: ‘Meet them in their medium’
  • http://e1evation.com 920-486-4798