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Dublin web summit 2011 - Email for sales and marketing
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Dublin web summit 2011 - Email for sales and marketing

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Talk from Alan O'Rourke (http://www.toddle.com/ at the Dublin Web Summit / Techstars Startup Bootcamp Seminar. …

Talk from Alan O'Rourke (http://www.toddle.com/ at the Dublin Web Summit / Techstars Startup Bootcamp Seminar.

Automate email for sales and marketing.

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  • 1. Automating Sales & Marketing@AlanORourke
  • 2. Screen 2 of 35Email Is DEAD! @AlanORourke
  • 3. Screen 8 of 35Email ROI = Per Subscriber @AlanORourke
  • 4. Screen 9 of 3501.Capture SubscribersEVERYWHERE @AlanORourke
  • 5. Screen 10 of 35@AlanORourke
  • 6. Screen 11 of 35@AlanORourke
  • 7. Screen 12 of 3502.Tell Subscribers you areNOT DEAD @AlanORourke
  • 8. Short & sweet Screen 2 of 29
  • 9. Screen 14 of 3503.Ask Subscribers toBUY STUFF @AlanORourke
  • 10. Screen 15 of 35@AlanORourke
  • 11. Screen 16 of 35@AlanORourke
  • 12. Screen 19 of 35@AlanORourke
  • 13. Screen 20 of 35@AlanORourke
  • 14. Screen 21 of 35@AlanORourke
  • 15. Screen 22 of 35@AlanORourke
  • 16. Screen 23 of 35@AlanORourke
  • 17. Screen 24 of 35Cost Income€10 €1000 @AlanORourke
  • 18. Screen 25 of 35 Econsultancy survey in early 2011 placedemail ROI second, just behind organic SEO @AlanORourke
  • 19. Screen 26 of 3504.Stalk your Subscribers @AlanORourke
  • 20. Screen 28 of 3505.Automate @AlanORourke
  • 21. Screen 29 of 35@AlanORourke
  • 22. Screen 31 of 35
  • 23. Screen 32 of 3506.Remarketing @AlanORourke
  • 24. Screen 33 of 35 87% of consumers abandon carts…75% say they will return to complete the purchase @AlanORourke
  • 25. Screen 34 of 35Source: Silverpop
  • 26. Screen 35 of 35
  • 27. Screen 36 of 35
  • 28. Screen 37 of 35 Download & Print www.toddle.com/stuff @alanorourke Toddle.com/stuff www.linkedin.com/in/spoiltchild www.facebook.com/ORourke.AlanAlan O’Rourke

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