Corporate & Enterprise Effects - Patent Models & Strategies IT EXPO SUITS IP Breakout Conference Todd L. Juneau Registered Patent Attorney
Patent Models• In-House Model o Patenting is used to support R&D function, Marketing o Identifying areas for improvement, new features o Identifying new uses, new markets for existing products• Outward Focus o Seeking Collaboration, Technical Partners o Seeking partners to access new markets o Adding new product lines
Project Phases • Assumption Phase 1 (AP1) - Landscape o Perform patent survey to determine level of activity, level of interest • Assumption Phase 2 (AP2) - Feature(s) o Search for specific feature, competitors • Assumption Phase 3 (AP3) - Developmento Use patent information to assist and direct product development • Assumption Phase 4 (AP4) - Launch o Conduct pre-launch search to identify blocking
Patent Strategies• Collaborative o File / Obtain Patents to support corporate collaboration strategy, as investor or investee• Defensive o File /Obtain Patents covering your current products• Minimalist o Avoid patent costs altogether, address as-needed• Offensive o File / Obtain Patents that cover competitors products• Integrated o Utilize strategies 1, 2, and 4
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