A policy primer for the popular video sharing service Vine.

1. Terms of Service
Policy Primer

2. So you like Twitter’s latest
online video technology?
Policy Primer

3. Or you want to become
“Vine Famous” with 6
seconds of footage?
(Van Grove, 2013)
Policy Primer

4. Perhaps you're just
interested in the most
popular web app of 2013?
(Olanoff, 2013)
Policy Primer
(Yusupov, 2013)

5. Well before you rush into
the world of Vine...
Policy Primer

6. … consider what these
interests and aspirations
entail.
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7. It is quite common for web
users to disregard vital
contractual information.
(Halbert, 2009)
Policy Primer

8. A Terms of Service (TOS) agreement
acts as a “Social Contract” to govern
users within an online community.
(Halbert, 2009)
Policy Primer

9. For Vine users, the TOS may raise
some interesting points.
Policy Primer

10. Let’s take a closer look...
Flickr Image By: Tall Chris. CC By 2.0
Policy Primer

11. Upon signing up, you will be asked to verify
your identity using an email or Twitter
account.
(Vine, 2013a)
Policy Primer

12. Your user profile information is optional. As Vine
is a video sharing platform, all of this information
will be made public. So choose wisely!
(Vine, 2013a)
Policy Primer

13. You are solely responsible for your own
public and private content creations. (Vine, 2013b)
Policy Primer

14. The rights for all content
created and submitted is still
retained by you.
(Vine, 2013b)
Policy Primer
©

15. ©
In fact, you have the right to sell your content
and work with external parties.
Policy Primer

16. $
Recent examples have seen
popular users get thousands
of dollars for 6 seconds of
video content. (Pathak, 2013)
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$

17. ©
If you infringe on copyright law, Vine will remove the content.
Policy Primer
(Vine, 2013b)

18. ©
If you are a repeat offender, your account may be deleted.
(Vine, 2013b)
Policy Primer

19. Did you know Vine can use
any of your content,
however it wishes?
Policy Primer

20. By submitting through its services, Vine gain a worldwide
licence to distribute and manipulate your content however
it desires. (Vine, 2013b)
Policy Primer

21. This licence also applies to partnering
individuals or organisations such as
Twitter.
(Vine, 2013b)
Policy Primer

22. Promoting and advertising of content comes free of charge
with zero compensation to you. (Vine, 2013b)
$
Policy Primer

23. This leaves the door open for Vine to EXPLOIT
your content commercially!
Policy Primer

24. Following a similar line to
Twitter’s Anti-Censorship
policy, Vine has applied
fairly
minimal
content
restriction terms.
(Worstall, 2013)
Policy Primer

25. These are your current content restrictions:
➔ Deception of others.
➔ Violation of the rights of a third party.
➔ Threats of violence to others.
➔ Is furtherance of illegal activities.
➔ Harassment and Spam.(Vine, 2013b)
Policy Primer

26. Some believe that these relaxed content
restrictions combined with the affordances
of Vine, have lead to a problem with
pornography. (Worstall, 2013)
Policy Primer

27. #
Currently, Vine affords you
the ability to search for
content via hashtags.
Policy Primer
(Worstall, 2013)
#

28. Vine can also limit your
storage and usage at any
time without notice.
(Vine, 2013b)
Policy Primer

29. You could wake up one day,
only to have a limited
amount of your content
available.
Policy Primer

30. In fact, all services provided by Vine may
change without any notice… (Vine, 2013b)
Policy Primer

31. Vine is a very public
platform that is constantly
evolving in its terms,
services and policies.
Policy Primer

32. Along with other users, you have
the option to decide if this Vine is
growing in the right direction for
your needs.
Policy Primer

33. The End
Policy Primer

34. Copyright
All additional images are licensed
under Australia-Fair dealing, for the
purpose of criticism and review.

35. References
Halbert, D. (2009). Public lives and private communities: The terms of service agreement and life in virtual
worlds. First Monday, 14(12). doi:10.5210/fm.v14i12.2601
Olanoff, D. (2013). Just Six Months After Being Acquired, Twitter’s Vine Hits #1 Free Spot On Apple’s App
Store. Retrieved from http://techcrunch.com/2013/04/08/just-six-months-after-being-acquiredtwitters-vine-hits-1-free-spot-on-apples-app-store/
Pathak, S. (2013). These Vine Celebs Made $10,000 in Six Seconds on Their Mobile Phones. Retrieved from
http://adage.com/article/digital/vine-users-team-brands-talent-agency/243773/
Tall Chris. (2005). “Magnifying Glass” [Image]. Retrieved from
http://www.flickr.com/photos/tallchris/14288135/
Van Grove, J. (2013). Vine famous: Twitter's quirky app unleashes a new wave of video stars. Retrieved
fromhttp://news.cnet.com/8301-1023_3-57598951-93/vine-famous-twitters-quirky-app-unleashes-anew-wave-of-video-stars/

36. References
Vine. (2013a). Privacy Policy. Retrieved from https://vine.co/privacy
Vine. (2013b) Terms of Service. Retrieved from https://vine.co/terms
Worstall, T. (2013). Twitter's Got A Serious Problem With Vine And Pornography. Retrieved from
http://www.forbes.com/sites/timworstall/2013/01/28/twitters-got-a-serious-problem-with-vine-andpornography/
Yusupov, R. (2013). “Vine tops charts” [Image]. Retrieved from
https://twitter.com/rus/status/321406005076451328/photo/1