The “Nature of our Challenge” Story The “How We Started” Story The “Striving-to- Improve” Story The “Emblematic Success” Stories The “Performance” Stories The “Where We Are Going” Story
Who is the protagonist of your story? Step 1
Steps 2 - 4 What does the audience need to know about the protagonist and his/her/their situation to understand the “world in balance” as the story opens? What is the “inciting incident” that upsets this balance in some way? What is the protagonist’s goal?
Steps 5 - 6 What stands in the protagonist’s way? How does your protagonist pursue the goal?
Steps 7 - 9 What is the moment of truth in this story? What is the resolution of the story? What’s the meaning of the story? What do you want the audience to take away?
Steps 10 and 11 How does this story relate to your organization’s work? What audience would you want to tell this story to?
Checklist Is your story clearly and concisely written? Is the language descriptive, evocative, colorful and creative? Is it easy for your audience to understand? Do you have a fact-checking system to ensure that all your information is accurate? Is your story 800 words or fewer?
Checklist Does your story have a clearly defined beginning? Does the beginning include an angle or a hook that will paint a picture of a world the reader can enter into and identify with? Does your story have a clearly defined goal? Are characters such as heroes and villains present? Does it contain compelling conflict, obstacles or twists and turns?
Checklist Does your story provide the reader with an emotional experience? Did you identify the happy ending that the audience can help you reach? Will your story make audience members feel like they play a pivotal role in the story? Did you remember to include at least one memorable fact or statistic but only one? Did you have someone else read your story to check for errors, clarity and the effectiveness of your story?