A presentation on April 20 to the American Fundraising Professionals Sierra NV Chapter by Todd Felts, an assistant professor at the University of Nevada, Reno.

1. Todd Felts
Assistant Professor & Director of Graduate Studies
Reynolds School of Journalism & Center for Advanced Media Studies

2. We need to know things. We like to feel like we’re part
of a group. We have very specific interests. We have
very specific needs.We want others to like us. We like
having networks.We like to brag. We like to watch
others. We like things that are easy. We like to search.
We like to ask questions. We like to have sex. We like
to learn. We like to answer questions. We like to buy
things. We like to share our opinions. We like to hear
what other people think. We like to make money. We
like to believe in things. We like a deal. We like to
anticipate. We like to forget. We like to be reminded.
We like being social. We like tools that make being
social easier. We like having friends.

3. “I’M A GREAT LOVER.”
MARKETING

4. “TRUST ME, HE’S A GREAT LOVER.”
PUBLIC RELATIONS

5. “I’M A GREAT LOVER.
I’M A GREAT LOVER.
I’M A GREAT LOVER.”
ADVERTISING

6. “CAN SOMEONE HELP ME FIND A
GREAT LOVER?”
SOCIAL MEDIA

7. “Is he a great lover? We’ll hear from
dozens of witnesses and experts after
these messages.”
JOURNALISM

8. “I UNDERSTAND YOU’RE A GREAT LOVER.”
BRANDING

20.  Know the rules. 501(c)(3). $500,000 +
 Smaller, use MobiPledge
 Or Momares, where you can text your customers.

21.  Build your foundation.
 You needs phone numbers.
 Use existing platforms to get them.

22.  Engage
 Don’t dive in asking for money until you’ve talked
about your organization and mission.
 Use a special holiday or some other event they are
already talking about.

23.  Think BIG.
 Superbowl approaches can be recreated locally.
 Mobile giving works best when your organization
has its largest captive audience.
 People love to vote. And, they’ll pay for it too.

24.  Think outside the box.
 Also works to recruit volunteers, or inform of a
rally.
 Share a #hastag and start a conversation.

25.  Don’t over saturate.
 People open text in 15 minutes or less, more
effective than email.
 If you hit them too much, they will unsubscribe.
 Keep it simple and follow the lifeguard whistle
rule.
 Once a month, and send a follow up thank you.

26.  Know the limitations.
 Hard to collect information.
 Easy, but donations are usually small
($5, $10), because users can usually not specify
the amount they want to give.

27. SOCIAL MEDIA IN SEVEN
CATEGORIES:

28. 1. Forums and message boards:

29. 2. Review and opinion sites.

30. 3. Social networks:

31. 4. Blogging. It’s a split between what you’re
saying and what others are saying about you.

32. 5. Microblogging. Twitter. Everything frm love
testimonials 2 divorce announcements in 140
characters or less – even frm yr phone.

33. 6.Bookmarking.

34. 7. Media Sharing.

36.  Find
 Forward
 Friend
 Follow
 Fail
 Fast
 Facilitate (today’s marketing).

38.  Join your audience’s show! Become part of
their conversation.
You
You YOUR
You
AUDIENCE
You You

39.  Create your message and STICK TO IT.

40. Twitter
#calidreamNV
MS: WORDPRESS BLOG
Facebook Tags
Google Earth
YouTube Video
Flickr Photos

41. competition YOU audience

42.  GOAL: What?
 OBJECTIVE: How?
 GOALS –
More donations.
Get a job.
Get connected to a group or organization.
Build relationships in South America.

43. Contact Information
Todd Felts
775.784.4188
e-mail:mfelts@unr.edu
Facebook, YouTube and Twitter: toddfelts
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