American Fundraising Professionals Sierra NV Chapter

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A presentation on April 20 to the American Fundraising Professionals Sierra NV Chapter by Todd Felts, an assistant professor at the University of Nevada, Reno.

A presentation on April 20 to the American Fundraising Professionals Sierra NV Chapter by Todd Felts, an assistant professor at the University of Nevada, Reno.

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  • 1. Todd FeltsAssistant Professor & Director of Graduate StudiesReynolds School of Journalism & Center for Advanced Media Studies
  • 2. We need to know things. We like to feel like we’re part of a group. We have very specific interests. We have very specific needs.We want others to like us. We like having networks.We like to brag. We like to watch others. We like things that are easy. We like to search. We like to ask questions. We like to have sex. We like to learn. We like to answer questions. We like to buy things. We like to share our opinions. We like to hear what other people think. We like to make money. We like to believe in things. We like a deal. We like to anticipate. We like to forget. We like to be reminded. We like being social. We like tools that make being social easier. We like having friends.
  • 3. “I’M A GREAT LOVER.” MARKETING
  • 4. “TRUST ME, HE’S A GREAT LOVER.” PUBLIC RELATIONS
  • 5. “I’M A GREAT LOVER.I’M A GREAT LOVER.I’M A GREAT LOVER.” ADVERTISING
  • 6. “CAN SOMEONE HELP ME FIND A GREAT LOVER?”SOCIAL MEDIA
  • 7. “Is he a great lover? We’ll hear fromdozens of witnesses and experts afterthese messages.” JOURNALISM
  • 8. “I UNDERSTAND YOU’RE A GREAT LOVER.” BRANDING
  • 9.  Know the rules. 501(c)(3). $500,000 +  Smaller, use MobiPledge  Or Momares, where you can text your customers.
  • 10.  Build your foundation.  You needs phone numbers.  Use existing platforms to get them.
  • 11.  Engage  Don’t dive in asking for money until you’ve talked about your organization and mission.  Use a special holiday or some other event they are already talking about.
  • 12.  Think BIG.  Superbowl approaches can be recreated locally.  Mobile giving works best when your organization has its largest captive audience.  People love to vote. And, they’ll pay for it too.
  • 13.  Think outside the box.  Also works to recruit volunteers, or inform of a rally.  Share a #hastag and start a conversation.
  • 14.  Don’t over saturate.  People open text in 15 minutes or less, more effective than email.  If you hit them too much, they will unsubscribe.  Keep it simple and follow the lifeguard whistle rule.  Once a month, and send a follow up thank you.
  • 15.  Know the limitations.  Hard to collect information.  Easy, but donations are usually small ($5, $10), because users can usually not specify the amount they want to give.
  • 16. SOCIAL MEDIA IN SEVENCATEGORIES:
  • 17. 1. Forums and message boards:
  • 18. 2. Review and opinion sites.
  • 19. 3. Social networks:
  • 20. 4. Blogging. It’s a split between what you’re saying and what others are saying about you.
  • 21. 5. Microblogging. Twitter. Everything frm love testimonials 2 divorce announcements in 140 characters or less – even frm yr phone.
  • 22. 6.Bookmarking.
  • 23. 7. Media Sharing.
  • 24.  Find Forward Friend Follow Fail Fast Facilitate (today’s marketing).
  • 25.  Join your audience’s show! Become part of their conversation. You You YOUR You AUDIENCE You You
  • 26.  Create your message and STICK TO IT.
  • 27. Twitter #calidreamNV MS: WORDPRESS BLOG Facebook TagsGoogle Earth YouTube Video Flickr Photos
  • 28. competition YOU audience
  • 29.  GOAL: What? OBJECTIVE: How? GOALS – More donations. Get a job. Get connected to a group or organization. Build relationships in South America.
  • 30. Contact Information Todd Felts 775.784.4188 e-mail:mfelts@unr.edu Facebook, YouTube and Twitter: toddfelts SLIDESHARE.NET