Mobile apps are important. There is little debate of that. But how you build, maintain, and deploy mobile apps remains the source of great debate for CIOs and developers alike. Unfortunately, there is no "one size fits all" mobile app strategy, so it is critical to understand how to choose the right technology for the right app. In this session, we will explore the four key approaches for building mobile apps, and establish a framework that will help you develop a mobile app strategy guaranteed to help you select the right technology for your next project.