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PR Usage Of Interactive Video

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The media landscape is getting increasingly cluttered each day with traditional media beginning to loose mindshare to disruptive media. …

The media landscape is getting increasingly cluttered each day with traditional media beginning to loose mindshare to disruptive media.
PR needs to evolve to leverage on traditional media and new media to effectively manage the message and develop an ongoing conversation around the brands promoted.

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Transcript

  • 1. Presents
    How PR Communication can benefit from Interactive Video Solutions
    Enabling the message to be managed effectively to generate tangible ROI for your clients
    Feel free to give any comments & feedback to todd@activechannel.tv
  • 2. Introduction
    The media landscape is getting increasingly cluttered each day with traditional media beginning to loose mindshare to disruptive media.
    UGC (User generated content) has begun to switch the power of the message away from traditional media owners and platforms.
    PR needs to evolve to leverage on traditional media and new media to effectively manage the message and develop an ongoing conversation around the brands promoted.
    Disruptive media includes video, blogs, social networks, tweets, and other UGC
  • 3. The evolving media universe
    PR now has to communicate across all media planets
    Traditional media planet
    New media planet
  • 4. How PR can benefit from interactive video
    PR firms can now increase the control and format of the message while driving revenue potential through viewer engagement.
    Using video segments to explain in finer detailof the brand message, on a continual basis.
    Enable interactive elements to further enhance and develop the communication process between brands and consumers.
  • 5. Communication opportunities with interactive video
    Product
    Demonstrations
    Post sale support and
    maintenance videos
    Market research,
    focus groups and polling
    PR SupportMaterials
    Marketing
    communication
    Sales
    communication
    Viral Video
    Customer Presentations
    Customer Testimonials
    Success Stories
    Infomercials
    Public Relations &
    Brand Communication
    Internal Communications
    Round Table Sessions
    Community Relations
    Event/Conference and Trade Show Communications
    Corporate
    communication
    Q&A Expert sessions
    Event Presentation
    Corporate Overview
  • 6. How interactive video works
    Masthead for strategic branding of channel
    Video window that displays the relevant segment as selected by the viewer
    Interactive panel enables viewers to respond with the relevant content based on the video segment
    Sharing of content via social media & portals
    Playlist of other segments to increase viewing time
  • 7. Branded content as the future
    80% of the respondents said branded entertainment will play a bigger role in the future.
    38%plan to spend more on branded entertainment as an alternative to the 30-second commercial.
    Source: http://www.ana.net/news/content/2136
  • 8. The complete solution for PR
    Enable your clients to have a dedicated online video channel for effective 2-way communication.
    A wide range of content can be developed easily and cost-effectively on a long term basis.
    Leverage on traditional media to build awareness but harness the channel to generate tangible results.
  • 9. Take-away quote
    "The "Always On" Brand (AOB) is a concept that I use to describe how your brand should operate in today's ever-connected world.  The AOB is a brand that is actively broadcasting and listening at the same time, all of the time.  It's the kind of brand that knows what it wants to say, but is not afraid to listen to feedback and react accordingly. 
    The AOB is the kind of brand that will be successful in the coming years, and the kind of brand that you should aspire to be!"
    Cory Treffiletti, president and managing partner for Catalyst SF
  • 10. About ActiveChannel
    We produce local lifestyle content for leading brands on a wide range of topics as well as the platform to allow the viewers to interact with our content
    Check out www.activechannel.tv to find out more