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Interactive video solution that generates results<br />
About ActiveChannel<br />We produce local lifestyle content on a wide range of topics as well as the platform to allow the...
How interactive video works<br />Masthead for strategic branding of channel<br />Video window that displays the relevant s...
Case Study - <br />
Our Process<br />Develop<br />Create<br />Deliver<br /><ul><li>Work with advertising partners end-to-end
Conceptualise great lifestyle segments relevant to the local viewerbase
Exciting campaigns that add value to viewers and advertisers
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ActiveChannel 2010 Presentation

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An introduction and overview of ActiveChannel and how we produce interactive online video with our unique CMS platform to enable brands to engage with viewers via lifestyle content

Published in: Business, Technology
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Transcript of "ActiveChannel 2010 Presentation"

  1. 1. Interactive video solution that generates results<br />
  2. 2. About ActiveChannel<br />We produce local lifestyle content on a wide range of topics as well as the platform to allow the viewers to interact with our content<br />
  3. 3. How interactive video works<br />Masthead for strategic branding of channel<br />Video window that displays the relevant segment as selected by the viewer<br />Interactive panel enables viewers to respond with the relevant content based on the video segment<br />Sharing of content via social media & portals<br />Playlist of other segments to increase viewing time<br />
  4. 4. Case Study - <br />
  5. 5. Our Process<br />Develop<br />Create<br />Deliver<br /><ul><li>Work with advertising partners end-to-end
  6. 6. Conceptualise great lifestyle segments relevant to the local viewerbase
  7. 7. Exciting campaigns that add value to viewers and advertisers
  8. 8. Content that is always fresh and relevant
  9. 9. Campaigns that leverage on the strengths of interactivity
  10. 10. A sense of value for viewers to continue to interact with the content
  11. 11. Strong brand affiliation for our advertising partners via viewers interactivity
  12. 12. Measurable results for each campaign that exceed our partners expectations
  13. 13. Market intelligence on best practises </li></li></ul><li>Its all about ROI<br />An opportunity to use marketing campaigns via lifestyle segments<br />Longer format allows more information to be shared in order to build awareness<br />Deliver value to viewers to increase overall interest and attention<br />Numerous interactivity options to test for best ROI<br />
  14. 14. Some take-aways<br />Traditional mass media may give brands reach but where is the ROI<br />Consumers are willing to engage, why aren’t brands<br />Viral videos do not equate to extra revenue<br />Interactive video relies on strategy more than creative<br />
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