Todd whiteoak resume
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Todd whiteoak resume Document Transcript

  • 1. toddwhiteoak@gmail.comNYC & Philadelphia Based(267) 980-4350 Todd Whiteoak Event Marketing ProfessionalSKILL SUMMARY  Skilled in sales  Strong task  Planning and customer relations organizer Marketing campaigns  Activities/events:  Skilled in Client  Music and sports plan & implement Relations industry experience  Strong work  Outstanding  Team oriented ethic; success-oriented communication skillsEXPERIENCEBrand Connections September 2012-Feburary 2013 Regional Field Coordinator • Manage a team of demonstrators who are producing events in high end retail stores • Oversee staff training and data and recap collection from demonstrators • Work with client and store management to insure we meet their expectations • Set sales goals and issue incentives for my field staffMarketing Werks January 20112-March 2012 Market Manager • Managed NYC Playstation Vita Social Club • Responsible for various Sony products including PS3’s, Vita, TV’s & VAIO’s • Oversaw Premium Distribution • Created Club Hours and Staff Schedules • Produced Daily Recaps including video and pictures • Tracked Premium and Beverage InventoryGenesco Sports May 2011-September 2011 August 2012- November 2012 Market Manager • Responsible for a fleet of 2011 Chevrolet and 2012 Cadillac vehicles • Liaison between venues and internal account team • Manage team of Product Specialist • Oversee Lead Generation • Maintain a Event BlogInnovative Events August 2010-January 2011 Market Manager • Manage a kiosk for a major credit card company. Kiosk focuses on signing up new applicants for a new premium rewards charge card. • Responsible for inventory of all premiums and office supplies.
  • 2. • Oversee the maintenance of kiosk including computers and overall visual appearance of display. • Liaison between airport management and clientMosaic June2010-Feburary 2011 Market Manager • Helped build brand awareness for the top two names in Technology through nurturing relationships with retailers, tastemakers and consumers • Responsible for following client’s directives in the process of attaining better product placement, stronger sales • Produced tracking data including staff hours, event attendance, survey results and premium distribution. • Management of program expensesAttack Marketing June 2008-January 2011 Market Manager • Coordinated event execution of multiple field events for various clients including Atlantic Records/Neil Young, T-Mobile, Pellegrino, US Open, Disney, PNC Bank,EA Sports and PA Tourism • Responsible for providing location suggestions to target each specific client’s demographic • Produced timesheets, event reports and event pictures for managements approval • Management of brand ambassadors including hiring and trainingEncore Nationwide January 2005-Present Market Manager • Coordinated the execution of multiple field events for various clients including Nintendo, Sirius Radio, Dell, AMC and Tylenol • Responsible for providing location suggestions to target each specific client’s demographic • Produced recaps, photos and staff timesheets for client approval • Management of brand ambassadors including hiring and training Escalate Now Fall 2009 Market Manager • Oversaw a Juice Sampling Events for Simply Orange • Organized Event Schedule • Recruited, Hired, Trained and Managed a Staff of Brand Ambassadors • Oversee Distribution of 55,000 Samples Monthly • Maintained a Branded Twenty-Four Foot Truck • Maintained a Cold Storage Space Including Inventory and ExpensesMKTG Holiday Season 2008 ,2009, 2011 & 2012 Nintendo Wii Mall Program Mall Manager ,Assistant Manager Super Guru & Brand Ambassador • As a Manager produced event recaps, staff schedules and timesheets • Assigned staff breaks and staff roles • Assited consumers determine the best game and accessories to purchase • Oversaw load in/out and maintenance of event footprint • Responsible for interacting with potential and existing Wii users to gather feedback
  • 3. Synergy Events April-June 2008 Account Executive • Coordinated securing sites for a 4 week tour for a national mobile phone company • Responsible for maintaining and reaching clients expectations • Maintained Tour Budget • Responsible for obtaining event equipment (staging, vehicles, sound systems etc.) • Obtained all necessary permits and contracts for event locations • Oversaw the recruiting, training and management of tour staffUSMP February 2007-November 2007 Air Force Do Something Amazing Tour, Tour Director • Coordinated event logistics for various events such as NASCAR, Supercross and Summerfest • Oversaw the setup of event site including F-16 and Two Semi Trailers and Flight Simulator • Managed a Road Crew of 5 plus local staff ranging from 5-10 members • Interacted with Air Force recruiters to set up events • Produced daily web based recaps to be viewed by Air Force HQ • Tour Budget ManagementCreative Solutions Group September – November 2006 DaimlerChrysler Affiliates Rewards Tour, Pre-Promotions Manager • Oversaw Pre-event Correspondence with Fortune 500 Companies • Handled arranging necessary logistics for event site construction • Mediated Event Production between Client and Tour Staff • Interacted with Corporate guests during automotive demonstrations • Facilitated any and all technology based support for interactive kiosksInfinity Marketing Team April - September 2006 HP Colorworks Tour Manager • Managed a Business Printer Tour for Hewlett Packard • Handle Sales and Marketing of a Nationwide Tour • Produce Marketing Materials to facilitate awareness and sales • Logistics Management, including Accounting and Travel Arrangement • Oversaw Setup of Interactive Demo DisplayTipton & Maglione: East Coast September - December 2005 Tour Manager • Oversaw the operation of a RV Tailgating Tour for Yellowtail Winery • Facilitated logistics for stops at Wine tastings and NFL/NCAA tailgates • Maintained a Branded 33 foot Recreational Vehicle • Managed the distribution of samples and P.O.S.Pierce Promotions: Philadelphia and Boston - Summer 2005 Mobile Tour Driver
  • 4. • Involved in initial pitch of Verizon Voice Wing • Responsible for Maintained and Security of 2004 Chrysler 300c • Provided recommendations for driving schedules of 6 different vehicles • Oversaw distribution of collateral for the sweepstakesMobile Media Enterprises: Philadelphia, PA April-May 2005 Field Manager • Oversaw a Soda Sampling Events for Cadbury Schweppes • Organized Event Schedule • Recruited, Hired, Trained and Managed a Staff of Brand Ambassadors • Handled Logistics of 12,000 Samples • Maintained a Branded Sixteen Foot TruckSports Mark: Philadelphia, PA March 2005 March 2006 and March 2009 Field Manager • Ran a Multi Day NCAA Tournament Watch Party for The Hartford Group • Handled pre-event site inspections including setting up contracts • Managed VIP Check-in, including ticket distribution • Oversaw Giveaway Distribution • Handled Logistics between the Kitchen and Bar staff at venue24-7 Marketing: Fairfield, NJ October 2004- November 2004 Field Manager • Ran a Two Week long Super Market promotion for Santa Fe Salsa • Handled Logistics Issues in regards to travel and expenses • Oversaw the setup and breakdown of Daily Sampling Events • Interacted with Store Personnel to insure proper inventory and the reordering of product line.GMR Marketing: State College, PA September 2004-April 2005 Field Manager • Organized Guerilla Marketing Program for Morton Salt & Axe Body Spray • Handled Logistic regarding scheduling events, timesheets and recaps • Oversaw Promotional Models at various Inter-City, College Campus and Nightclub events • Maintained Sample Stock Inventory Comcast-Spectacor: Philadelphia, PA January 2004-May 2004 Community Marketing Director/Sports Complex Marketing Intern • Organized day of game/event activities and promotions • Created /executed grassroots marketing campaigns for various events • Assisted in coordination of public relations such as special offsite performances and media appearances • Assisted in other elements of promotions, publicity and marketing as assigned.EDUCATION: The Pennsylvania State University, Abington, PA, May 2004 Bachelor of Science in Business, Management and Marketing Focus
  • 5. COLLEGIATE ACTIVITIES: Member of Penn State Abington Basketball Team and Dean’s List Recipient References Available Upon Request