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Ethnography, Design, Innovation, Marketing

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    Ethnography, Design, Innovation, Marketing - Presentation Transcript

    1. Ethnography, Design, Innovation, Marketing Not an MBA 8/27/2008
    2. What is consumer ethnography? http://www.ethnographic-research.com/bookstore/
    3. Why do consumer ethnography?
    4. Who does consumer ethnography?
    5. Yesterday: from the ivory tower
    6. The information revolution
    7. Design: icing or cake?
    8. Gravity Tank: from ink pen to corporate strategy
    9. Decathlon’s two-second tent http://video.google.com/videoplay?docid=-7042849613217720104
    10. Design thinking is subversive
    11. Electrolux
    12. Radical or pragmatic?
    13. I+M=V

    + Todd SundstedTodd Sundsted, 2 years ago

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