Tagging and Chunking
Best Practices

Laura Dawson
LJNDawson
Laura Dawson is founder and CEO of

LJNDawson, a digital publishing consulting
firm
 Dawson is a 22-year industry veteran
specializing in book industry technology
issues, having held positions at Doubleday,
Barnes & Noble.com, SirsiDynix, and Muze
 LJNDawson helps book industry
organizations strategize their digital
initiatives, implement new programs, and
position services for marketing
 LJNDawson’s recent clients have included
Ingram Books, Audible, LibreDigital, McGraw-
Hill, Capstone Press, and Chuckwalla

Tagging

Types of Tags

Who Tags What When

How to Tag

Chunking

What Is Chunking?

How Low Can You Go?

When Do You Stop?

Practical Applications