Starting with XML:The Benefits of Automating Composition with Standard Stylesheets
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Starting with XML: The Benefits of Automating Composition with Standard Stylesheets

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Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Rebecca Goldthwaite, Cengage Learning)

Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Rebecca Goldthwaite, Cengage Learning)

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  • 1. Starting with XML: The Benefits of Automating Composition with Standard Stylesheets Rebecca Goldthwaite, Cengage Learning January 13, 2009
  • 2. Cengage Learning Overview Cengage Learning: Total Revenue $1.8B Academic & Gale International Professional Group Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers. Goldthwaite 2
  • 3. Cengage Learning Overview cont. 3,200 core Higher Education & Career/Professional titles per year across the three business units 1,700 titles are outsourced Disparate disciplines such as Math, Chemistry, Nutrition, Cosmetology, Fire Science, Counseling, World Languages, Nursing, History, etc. Currently automate composition for 25% of core print products Rebecca Goldthwaite, Executive Director of Strategic Partner Management – Production Sourcing for print & digital production as well as conversion services Manage vendor sourcing and contract negotiations for this automated composition program Jouve & Publishing Dimensions – stylesheet development and supporting architecture/systems Preferred production partners in India – composition & content conversion 3 Goldthwaite
  • 4. Production Automation Library [PAL] Cengage Learning’s approach to automation through mass customization The Production Automation Library (PAL) is a repository of standard designs (styles/templates) to use in the automated composition of titles for print production Pre-configured CL text designs, complete with PDF samples, ready-to-use with InDesign templates, accompanying fonts and design elements 3B2 stylesheets that produce consistent output at any composition vendor Titles using PAL designs are produced using consistent, high-quality XML with a proprietary CL schema Status 19 stylesheets completed 149 titles produced or in progress 4 Goldthwaite
  • 5. PAL Workflow Comparison traditional composition non-PAL 3B2 PAL w/3B2 5 Goldthwaite
  • 6. Starting with XML – The Benefits Reduced design costs Reduced composition costs Faster turnaround from sample pages to completed title Standard designs that can be reviewed in PDF form for usability and content appropriateness, and still allow a substantial variation in look and feel Pedagogical structure that can be used as an authoring template or guideline for new manuscript development and or additions elements High-quality, consistently structured XML content that is readily reusable 6 Goldthwaite
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  • 14. Starting with XML – The Cost Savings 14 Goldthwaite
  • 15. Starting with XML – The Cost Savings Stylesheets Simple = $550 Moderate = $1000 Complex = $1500 PAL = $5,000 - $10,000 Composition $.50 - $4.25 15 Goldthwaite
  • 16. Starting with XML – Lessons Learned Partnerships are important Publishing Dimensions/Jouve Collaborative production partners Internal partners It’s an iterative process Approach to automation Technology & tools change over time There will always be challenges with technology & tools Publisher-specific workflows & architecture Composition platform decisions & necessary workarounds Consistency & discipline are critical Necessary to achieve cost savings Designers, authors, developers, compositors, conversion vendors Know your automate-ability Standardization with flexibility [mass customization] Author & publisher concerns regarding unique page make-up Page make-up compromises Culture change is key Making the shift within an organization is necessary for buy-in Programs are slow to start & even slower to be adopted 16 Goldthwaite
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