Saving money by adopting an XML based Meta Data Workflow


Published on

Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Werner Fischer, Klopotek North America)

Published in: Education, Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Saving money by adopting an XML based Meta Data Workflow

  1. 1. Saving money by adopting a XML based Meta Data Workflow Werner Fischer Managing Director Klopotek & Partner GmbH January 13, 2009, McGraw-Hill Auditorium, New York 1
  2. 2. Who am I Werner Fischer Since September 1st, 2008 Managing Director Klopotek & Partner GmbH Software & Technology Center Previously (from 1999): Executive Vice President IT Springer Science+Business Media, the world’s second-largest publisher of journals in the STM (Science, Technology, Medicine) sector and the largest publisher of STM books 2
  3. 3. Who is Klopotek? What do we do? Provide a wide range of software solutions and publishing expertise along the whole value chain for both print and online publishing products 3
  4. 4. Who is Klopotek? What do we do? 200 certified publishing software professionals service more than 300 publishing customers with about 13,000 users worldwide 4
  5. 5. Publishing Workflow How a typical publishing product evolves from an idea through approval to production and distribution. 5 © Klopotek North America
  6. 6. XML Product Workflow In an integrated XML workflow it is necessary to consider how to tag data, what standards to use, what end uses will be required and when is it needed. You will also need to decide how to integrate the flow of content with the CMS and DAM systems. It is necessary to compile tagged content to suit the output stream. The data, content and formats must suit the stream, be that print, eBook, MobiPocket, WAP, Web 2.0 and other existing and potential formats 6 © Klopotek North America
  7. 7. Save time & money by efficiently managing content AND metadata using XML Automated import Automated (editable) export and production PPM Ext. Data (ONIX) Product- Catalogs XML XML External Planning and Advertisments Titledata Management Web-Sites System … The key is a comprehensive Digital Workflow  Keep track of all components and schedules  Reduce time to market  Reduce / eliminate rekeying  Improve data consistency  Output in multiple formats with no  Improve efficiency and cut incremental effort overall costs 7
  8. 8. Best practice from Springer $1.5 Billion in annual sales  Product range across all media for high-quality  content (books, journals, newsletters, CD- 32,981 Publications  ROMs, databases, online services, organization of seminars and conferences) 2,059 Journals   Over 1,700 journals and more than 5,500 new 1,002 Book Series  book titles every year; backlist of more than 29,921 Books  40,000 titles 140 Reference Works   6 main publishing fields: science, medicine, business, technology, architecture, and transport 8
  9. 9. “Springer News”…multiple outputs from one source Definition of Maintenance of Selection Criteria Title Meta Data for output in PPM Output in PPM Standard XML format for selected tiles XSL Stylesheet XSL Stylesheet Indesign Macros Checklist Website Indesign Presentation of Excel list for Title Data Production of printed data check on the website “News” catalog 9
  10. 10. Benefits of Digital Workflow Financial Impact  Consistency of data, enter once, use many Medium  Flexible output format universally accepted by High distribution partners  Improved communication throughout supply chain High  Fast, automated(editable) production cycles and High Reduced time to market  Consistent branding through templates Low  High quality marketing pieces with limited resources Medium  Reduction or elimination of manual tasks High 10
  11. 11. Thank you for your attention Werner Fischer 11