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ROI Drivers for a StartWithXML Production Process

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Overview of the key components that provide the return on investment in an XML workflow. (Brian O’Leary, Magellan Media Consulting Partners)

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ROI Drivers for a StartWithXML Production Process Presentation Transcript

ROI Drivers StartWithXML Forum January 13, 2008

CalculaCng a return on investment • The investment: ShiGing from process complexity to content agility • The return: Both cost management and revenue growth • Diﬀerent models for diﬀerent kinds of books

From complexity to agility StarCng point – XML transiCon “Write once, read once” (single‐ format delivery) “Write once, read many” (suppor;ng mul;ple formats and uses)

Making the business case Business case components taken from “StartWithXML: Why and How” research paper, secCon 2.1)

Content aggregaCon Custom publishing Digital markeCng

EsCmaCng XML’s potenCal beneﬁts Many Cookbooks Religion (esp Bibles) STM EducaCon Business Travel and Author tourism Reference or Tests “Chunks” annotated ediCons FicConal series Travelogues Historical ﬁcCon (opportunity to capture people, places, events) Scholarly monographs Novels Few or none Low Frequency of or potenCal for reuse High

Recapping… • Process complexity content agility • Cost management and revenue growth • Diﬀerent models for diﬀerent kinds of books