StartwithXML
Online licensing strategies: the path to digital
revenue
January 13th, 2009
Presented By Bill O’Brien of CCC

More than a …
Content agility (XML) + digital
licensing = significant revenue
or a drop in the bucket?
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Bill O’Brien, Senior Consultant,
Rightslink®
► Began “chunking” content in the 1980s
► Pioneered custom course pack applications
► Developed database-driven custom publishing
and POD solutions
► Now, creates online licensing solutions
lot of small transactions
a
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CCC
30 years of
licensing content
$1 billion in
revenue
9,000 publisher
clients (45
Rightslink)
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A view from CCC
► How is content being used?
► What content is being licensed and how?
► The XML connection
► Bottom line results

How Content is Being Used
► Commercial reprints
► Electronic reuse
dwarfing photocopy
reuse
► Republication (esp.
publisher to publisher)
► Post on a blog
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What Content is being licensed
► Title level
► Full article
► Chapters
► Images, Photos
► Video clips
From … STM, Trade, B to B, Newspaper, … publishers

Why XML makes a difference
► Micro chunking equals micro commerce
► Travelling meta data
► Sub-chapter level licensing/sales
► Images, videos, podcasts, audio
► Content bundling
This is about new transactions
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XML enables flexible licensing
► PDF Proofs in real-time
► Accelerates the Proofing &
Ordering Process
► Allows for Greater Automation &
Better Customer Experience
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Online licensing
eliminates
manual reprint
& permissions
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XML is a Win-Win for Publishers and
Customers alike
► Publishers
 Expand efficiencies in sales, order and fulfillment chain
 Offer customers a smooth online experience
 Gain valuable insight into their customers’ media usage
► Customers
 Obtain rights to content quickly and within their workflow
 Have a direct link to the content owner
 Place orders at their convenience 24x7
 Eliminate confusion around authorized usage

Rightslink Success Stories
► permission and commercial reprint
revenue grew by 17% in just 6 months. 6
Figure Increase
► A specialty publisher has tripled and expects to
quadruple commercial reprint
revenue (Again, 6 Figure Revenue
Growth)
► A large global publisher was able to right size an
international rights and permissions organization
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Today’s leaders
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Think outside the .doc!
► Thank you!