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Online licensing strategies: the path to digital revenue
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Online licensing strategies: the path to digital revenue

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Panelists address how the agile content produced by an XML workflow enables revenue growth through more effective digital marketing, content licensing, and multi-format publishing. (Bill O’Brien, …

Panelists address how the agile content produced by an XML workflow enables revenue growth through more effective digital marketing, content licensing, and multi-format publishing. (Bill O’Brien, Copyright Clearance Center)

Published in: Education, Technology, Business

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  • 1. StartwithXML Online licensing strategies: the path to digital revenue January 13th, 2009 Presented By Bill O’Brien of CCC
  • 2. More than a … Content agility (XML) + digital licensing = significant revenue or a drop in the bucket? 2
  • 3. Bill O’Brien, Senior Consultant, Rightslink® ► Began “chunking” content in the 1980s ► Pioneered custom course pack applications ► Developed database-driven custom publishing and POD solutions ► Now, creates online licensing solutions lot of small transactions a 3
  • 4. CCC 30 years of licensing content $1 billion in revenue 9,000 publisher clients (45 Rightslink) 4
  • 5. A view from CCC ► How is content being used? ► What content is being licensed and how? ► The XML connection ► Bottom line results
  • 6. How Content is Being Used ► Commercial reprints ► Electronic reuse dwarfing photocopy reuse ► Republication (esp. publisher to publisher) ► Post on a blog 6
  • 7. What Content is being licensed ► Title level ► Full article ► Chapters ► Images, Photos ► Video clips From … STM, Trade, B to B, Newspaper, … publishers
  • 8. Why XML makes a difference ► Micro chunking equals micro commerce ► Travelling meta data ► Sub-chapter level licensing/sales ► Images, videos, podcasts, audio ► Content bundling This is about new transactions 8
  • 9. XML enables flexible licensing ► PDF Proofs in real-time ► Accelerates the Proofing & Ordering Process ► Allows for Greater Automation & Better Customer Experience 9
  • 10. Online licensing eliminates manual reprint & permissions 10
  • 11. XML is a Win-Win for Publishers and Customers alike ► Publishers  Expand efficiencies in sales, order and fulfillment chain  Offer customers a smooth online experience  Gain valuable insight into their customers’ media usage ► Customers  Obtain rights to content quickly and within their workflow  Have a direct link to the content owner  Place orders at their convenience 24x7  Eliminate confusion around authorized usage
  • 12. Rightslink Success Stories ► permission and commercial reprint revenue grew by 17% in just 6 months. 6 Figure Increase ► A specialty publisher has tripled and expects to quadruple commercial reprint revenue (Again, 6 Figure Revenue Growth) ► A large global publisher was able to right size an international rights and permissions organization 12
  • 13. Today’s leaders 13
  • 14. Think outside the .doc! ► Thank you!