DRM, Digital Content, And The Consumer Experience  Lessons Learned From The Music Industry Presentation 1
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DRM, Digital Content, And The Consumer Experience Lessons Learned From The Music Industry Presentation 1

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DRM, Digital Content, And The Consumer Experience  Lessons Learned From The Music Industry Presentation 1 DRM, Digital Content, And The Consumer Experience Lessons Learned From The Music Industry Presentation 1 Presentation Transcript

  • DRM, Digital Content, and the Consumer Experience Lessons Learned from the Music Industry By Kirk Biglione kirkb@medialoper.com
  • The future of all media is digital
  • Many media companies have resisted the transition
  • They fear piracy and changing business models
  • Everyone says the same thing
  • “We don’t want to make the same mistakes the music industry made”
  • But what were those mistakes?
  • First, some history
  • Not long ago things weren’t so bad
  • Consumers loved CDs