Copyright 2.0: How Social Media is Changing the Way We Manage Rights O’Reilly Tools of Change Conference February 12, 2008

Copyright 2.0: How Social Media is Changing the Way We Manage Rights Moderator: Ed Colleran, Senior Director, Righsholder Relations Copyright Clearance Center Panelists Dan Gisolfi, IT Software Architect, Emerging Internet Technologies IBM Software Group Greg Merkle, Vice President, Creative Director, Dow Jones Enterprise Media Group Roberta Cairney Roberta Cairney Law Offices

Moderator:

Ed Colleran, Senior Director, Righsholder Relations

Copyright Clearance Center

Panelists

Dan Gisolfi, IT Software Architect, Emerging Internet Technologies

IBM Software Group

Greg Merkle, Vice President, Creative Director,

Dow Jones Enterprise Media Group

Roberta Cairney

Roberta Cairney Law Offices

Copyright 2.0: How Social Media is Changing the Way We Manage Rights Issues to be explored What’s new in social media? Who owns the content and what rights need to be considered International implications What impact is social media having on intellectual property Users freedom to create new content vs. the rights of the original content owner Revenue opportunities

Issues to be explored

What’s new in social media?

Who owns the content and what rights need to be considered

International implications

What impact is social media having on intellectual property

Users freedom to create new content vs. the rights of the original content owner

Revenue opportunities

A True Paradigm Change Explosion of Internet use and content creation 1 billion Internet users worldwide (up from 48 million in 1996) 161 exabytes (billion gigabytes) of digital content created and copied in 2006 Equal to 3 million times all the books ever written Every minute, scientific knowledge increases by 2,000 pages It takes 5 years to read the new scientific material produced every 24 hours Increasing pace of technological and business innovation Easy-to-use software tools for creation and participation Increasing bandwidth Ad-supported business models Content and software are inextricably linked into tools of knowledge discovery

Explosion of Internet use and content creation

1 billion Internet users worldwide (up from 48 million in 1996)

161 exabytes (billion gigabytes) of digital content created and copied in 2006

Equal to 3 million times all the books ever written

Every minute, scientific knowledge increases by 2,000 pages

It takes 5 years to read the new scientific material produced every 24 hours

Increasing pace of technological and business innovation

Easy-to-use software tools for creation and participation

Increasing bandwidth

Ad-supported business models

Content and software are inextricably linked into tools of knowledge discovery

Copyright 2.0: How Social Media is Changing the Way We Manage Rights Contact Information Ed Colleran [email_address] Dan Gisolfi [email_address] Greg Merkle [email_address] Roberta Cairney [email_address]

Contact Information

Ed Colleran

[email_address]

Dan Gisolfi

[email_address]

Greg Merkle

[email_address]

Roberta Cairney

[email_address]