Building an XML workflow: Tools and key considerations
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Building an XML workflow: Tools and key considerations

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Leading publishing technology solutions providers discuss the role of metadata management, digital asset management, and the wide range of XML production tools available to publishers. (Steve Waldron, ...

Leading publishing technology solutions providers discuss the role of metadata management, digital asset management, and the wide range of XML production tools available to publishers. (Steve Waldron, Klopotek North America)

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Building an XML workflow: Tools and key considerations Building an XML workflow: Tools and key considerations Presentation Transcript

  • Building an XML workflow: Tools and key considerations Steve Waldron Director of Business Development, Klopotek North America January 13, 2009, McGraw-Hill Auditorium, New York 1
  • Who am I? A technologist who has spent the last 20 years supporting publishers with technology solutions. Who is Klopotek? A software company that has spent over 15 years successfully building core solutions for publishers. 2
  • XML - What‘s all this fuss about? Where are you on the subject, somewhere between “so what“ and “panic“? Join the club... So many tools, so much to know, so little time. 3
  • Some Tools and Groups EDITORS TOOLS TECHNOLOGIES XMLSpy XML Validators XML StylusStudio DTD Validators XSLT Dreamweaver Converters - XML to DTD XPath EditiX Converters - DTD to XML XSL-FO oXygen ESB DTD XMLWriter eBook Readers XML Schemas Liquid Etc… XML Namespaces Adobe InDesign XQuery Etc… EPub PDF ODF RSS SOAP Etc… 4
  • How to Select Tools What tools and technologies should you use? Depends on your strategy and goals. It’s like Bob Villa, he has lots of tools, specific to the job! 5
  • XML in Software Products Microsoft have bet the company on it as a core technology, all MS Products have been written with XML as a foundation. Companies, such as Mark Logic, also base their whole technology on XML. But today, it‘s mainly technology for the technically oriented. Tools that make XML easy for end users are limited today. 6
  • Klopotek Have XML as a Core Technology in Our Software – WHY?  We believe in it.  We are market leaders in software for publishers.  Our customers demand it. 7
  • What do our customers do with it? For Elsevier, it‘s a core strategy which underpins everything, and it‘s an enabler that makes them more agile and cost effective, and it‘s a core strategy for business success for the future. It was the only credible way that they could maintain 60,000 products in production over many continents, with multiple delivery platforms for the future. 8
  • For Some of Our Other Customers, It Varies. From pure title management and ONIX messaging, at Moody, for example, to complex transmission of production information and digital asset distribution for The World Bank, but it all runs on XML. ‘What should you do?‘ depends on who you are, what you publish, and what you are trying to achieve. 9
  • What about new media publishing models? Example DailyLit DailyLit embraces web 2.0 and provides “chapters“ to readers on a download basis, also using cell phones, PDA‘s, web and email server options. 90% of their readership receive content via email. Definitely a new model? Well, actually similar to what Charles Dickens did over two hundred years ago; he used paper and charged a penny per chapter! However, XML is an key enabler for this venture. Here, XML is probably of less relevance compared to Elsevier, but they use RSS streaming technology to deliver products and they also get very cost effective benefits when contributors supply content in EPUB or XHTML format, particularly since they are writing content days before delivery. 10
  • XML Product Workflow Dreamweaver XMLSpy StylusStudio etc … 11
  • Bottom line. If you develop complex products produce complex products in volume want to deliver content in a variety of ways including print and digital. then XML is fundamental! That said, even if you have a simple publishing model, that is purely print based, XML is core to communication today. It provides the ability to compose and transform content with great flexibility and accuracy and allows you to distribute that content to a variety of media automatically. This is dynamic, new tools and technologies are evolving. It’s all a case of what you really want or need to do. 12
  • Thank you for your attention 13