Best Practices In Cross Media Publishing Presentation


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  • Best Practices In Cross Media Publishing Presentation

    1. 1. Key Trends in Cross Media Publishing Steve Paxhia Director- Publishing Practice The Gilbane Group Bill Rosenblatt Senior Analyst The Gilbane Group
    2. 2. About Gilbane Group <ul><li>Consulting and market research firm </li></ul><ul><li>New research initiatives on various aspects of digital publishing </li></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Beyond the E-Book - Cross-Media Publishing Strategies </li></ul></ul><ul><ul><li>Digital Magazine and Newspapers </li></ul></ul><ul><ul><li>Enterprise Rights Management </li></ul></ul>
    3. 3. Outline <ul><li>Research Study Highlights </li></ul><ul><ul><li>Digital Magazines and Newspapers </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Cross-Media Publishing </li></ul></ul><ul><li>Strategic Trends in Cross-Media Publishing </li></ul><ul><ul><li>Search and Discovery </li></ul></ul><ul><ul><li>E-Books and Devices </li></ul></ul><ul><ul><li>Content Infrastructure </li></ul></ul><ul><li>Conclusions </li></ul>
    4. 4. Strong Growth in Digital Periodicals Key Statistics <ul><li>Number of titles and page views grew better than 40% </li></ul><ul><li>The number of pages read and the average length of sessions grew more than 100% </li></ul><ul><li>The number of links clicked grew than 100% </li></ul><ul><li>Number of Unique readers grew more than 150% </li></ul>
    5. 5. Industry projecting significant growth <ul><li>All vendors projecting growth between 30-50% in all categories this year and next </li></ul><ul><li>Growth is expected to continue in new titles, new digital readers, and time per session </li></ul><ul><li>The rate of active linking is strong and is expected to get even stronger </li></ul>
    6. 6. Trends <ul><li>Digital editions and websites becoming complementary </li></ul><ul><li>Search becoming an important reason for preferring digital environment </li></ul><ul><ul><li>Prediction- more publications will offer archiving </li></ul></ul><ul><ul><li>Prediction- Publications will begin to work together to allow their readers to find more information on topics of keen interest </li></ul></ul>
    7. 7. Collaboration and Community in Book Publishing <ul><li>Already an important force in Reference Publishing </li></ul><ul><li>Learning Communities in Higher Ed </li></ul><ul><ul><li>Note Sharing and online interactions with faculty growing very rapidly </li></ul></ul><ul><ul><ul><li>Café Scribe, VitalSource </li></ul></ul></ul><ul><ul><li>Merlot, Digital Marketplace </li></ul></ul><ul><li>Digital Initiatives growing in K-12 </li></ul><ul><ul><li>Curriki </li></ul></ul><ul><li>SAP Netweaver Forum </li></ul><ul><li>Near-Time O’Reilly </li></ul><ul><li>Libre Digital Mash-ups </li></ul>
    8. 8. Collaboration Data Summary
    9. 9. Trends <ul><li>Collaboration and community technology being deployed to connect customers with the publication and with each other… </li></ul><ul><li>Advertisers report being happy with the creative avenues being provided by digital advertising and also like the measurability and rapid feedback </li></ul>
    10. 10. Search & Discovery Trends <ul><li>The Discovery Paradox </li></ul><ul><ul><li>Professionally selected, edited, produced content generally not findable online </li></ul></ul><ul><ul><li>Leads users to “good enough” free alternatives (Wikipedia) </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Constant expense, black art </li></ul></ul><ul><ul><li>Arms race with diminishing returns </li></ul></ul><ul><ul><li>Limited impact anyway </li></ul></ul>
    11. 11. Search & Discovery: Rights <ul><li>Key obstacle in solving Discovery Paradox </li></ul><ul><ul><li>Not the same thing as “DRM” </li></ul></ul><ul><li>Hugely complex problem </li></ul><ul><ul><li>Solutions can be expensive, disruptive </li></ul></ul><ul><ul><li>Many publishers still in denial </li></ul></ul><ul><li>Solutions </li></ul><ul><ul><li>Technical (ACAP, text fingerprinting) </li></ul></ul><ul><ul><li>Ad hoc licensing </li></ul></ul><ul><ul><li>Litigation </li></ul></ul>
    12. 12. Search & Discovery Predictions <ul><li>Text fingerprinting will drive licensing deals </li></ul><ul><ul><li>Web crawling, recognition of publishers’ content on websites </li></ul></ul><ul><li>Standards face long road ahead </li></ul><ul><ul><li>Little incentive for search engines to play </li></ul></ul><ul><ul><li>Incentives will come from search startups that want to index premium content </li></ul></ul><ul><li>Rights Information Management will grow and help </li></ul><ul><ul><li>Publishers build rights information databases </li></ul></ul><ul><ul><li>Use to inform automated licensing arrangements </li></ul></ul>
    13. 13. E-Books Lessons from Music Industry <ul><li>Fragmented device market </li></ul><ul><ul><li>Amazon Kindle could become iPod of publishing, but… </li></ul></ul><ul><ul><li>Fragmentation impedes growth </li></ul></ul><ul><li>Device makers try for lock-in </li></ul><ul><ul><li>Proprietary DRM exacerbates this </li></ul></ul><ul><ul><li>Economic incentives need to be aligned </li></ul></ul><ul><li>Customers want to share </li></ul><ul><ul><li>Needs to be much easier </li></ul></ul><ul><ul><li>Cannot be done without device maker cooperation </li></ul></ul>
    14. 14. Cross-Media Infrastructure <ul><li>CMI 1.0 </li></ul><ul><ul><li>Install centralized content management system </li></ul></ul><ul><ul><li>(that’s it… hope it works… usually fails) </li></ul></ul><ul><li>CMI 2.0 </li></ul><ul><ul><li>Federated technology infrastructure </li></ul></ul><ul><ul><li>80/20 rule on enterprise-level functionality </li></ul></ul><ul><ul><li>Investment in process, organization, and skill changes </li></ul></ul><ul><ul><li>Content creation treated independently from output format (not just XML…) </li></ul></ul>
    15. 15. CMI Example: <ul><li>Before: </li></ul><ul><ul><li>Consumer Reports magazine editorial staff </li></ul></ul><ul><ul><li>Ad hoc repurposing for books, website </li></ul></ul><ul><ul><li>Very limited product set </li></ul></ul><ul><li>Media Neutral initiative </li></ul><ul><ul><li>Reorganization of editorial by subject matter </li></ul></ul><ul><ul><li>Publication groups become “customers” of editorial groups </li></ul></ul><ul><ul><li>Cross-media content development the norm, not the exception </li></ul></ul><ul><ul><li>Technology mostly unchanged </li></ul></ul><ul><li>After: </li></ul><ul><ul><li>New product development much easier </li></ul></ul><ul><ul><li>A thousand online flowers bloom </li></ul></ul><ul><li>Next up: technology, now that processes and organization are in place! </li></ul>
    16. 16. Cross-Media Infrastructure Predictions <ul><li>Growing awareness of product planning </li></ul><ul><ul><li>Product/feature plans drive requirements </li></ul></ul><ul><ul><li>No more “build it and they will come” </li></ul></ul><ul><li>Editorial will lead the way </li></ul><ul><ul><li>Processes, organization, skills first </li></ul></ul><ul><ul><li>Technology close second </li></ul></ul><ul><li>Metadata problem taken more seriously </li></ul><ul><ul><li>“ MLS” skill set </li></ul></ul><ul><ul><li>Taxonomies </li></ul></ul><ul><ul><li>Tools and processes </li></ul></ul>
    17. 17. Prediction <ul><li>Publishers will soon seek to be involved in the reader’s complete information cycle </li></ul><ul><ul><li>Browse </li></ul></ul><ul><ul><li>Search in context </li></ul></ul><ul><ul><li>Link to related data </li></ul></ul><ul><ul><li>Present new information based on algorithms that analyze past information consumption </li></ul></ul><ul><ul><li>Use Geography data to present more pertinent info </li></ul></ul>
    18. 18. Giving Readers the Best Choices <ul><li>Paper and Digital </li></ul><ul><li>Functionality that fits the media </li></ul><ul><li>New products for New readers </li></ul><ul><li>Communities that work </li></ul><ul><li>Business models that fit the product and media </li></ul>