Jay Parkinson at Himss

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Jay Parkinson at Himss

  1. 1. WHERE IS THE HEALTHCARE REVOLUTION? +
  2. 2. JAY PARKINSON, MD, MPH
  3. 3. CHIEF MEDICAL OFFICER
  4. 4. CANADIAN-BASED
  5. 5. HEALTHCARE IT
  6. 6. HEALTHCARE SERVICES
  7. 7. NAT FINDLAY, CEO
  8. 8. VP OF CLINICAL STRATEGIES
  9. 9. CARDINAL HEALTH
  10. 10. 23 EMPLOYEES
  11. 11. 16 DEVELOPERS
  12. 12. PRIVATELY FUNDED
  13. 13. STARTING THE REVOLUTION
  14. 14. PEDIATRICS & PREV MED
  15. 15. FEW OPTIONS TO PRACTICE
  16. 16. NO OPTIONS TO USE TECHNOLOGY
  17. 17. I HAD TO STEP BACK IN TIME
  18. 18. 10 YRS TO USE TODAY’S HEALTH IT
  19. 19. I AM A MILLENNIAL DOCTOR
  20. 20. WELL...ALMOST
  21. 21. I’M 32
  22. 22. I COMMUNICATE LIKE A MILLENNIAL
  23. 23. I USE MILLENNIAL TECHNOLOGY
  24. 24. GEN X AND MILLENNIAL PATIENTS
  25. 25. THEY USE MILLENNIAL TECHNOLOGY
  26. 26. AND THEY NEED A DOCTOR
  27. 27. WE USE THE NET TO COMMUNICATE
  28. 28. WE USE THE NET TO CONNECT
  29. 29. IT’S VERY EFFICIENT
  30. 30. IT’S VERY FUN
  31. 31. IT’S JUST PLAIN NORMAL
  32. 32. YOU CAN’T CONNECT WITH DOCTORS
  33. 33. I CHANGED THAT.
  34. 34. WORLD’S FIRST “VIRTUAL” PRACTICE
  35. 35. I DIDN’T HAVE AN OFFICE
  36. 36. I HAD A WEBSITE
  37. 37. AND A NEIGHBORHOOD
  38. 38. AND YOUR APARTMENT
  39. 39. I CONNECTED WITH MY PATIENTS
  40. 40. EMAIL, IM, SMS, VIDEO CHATS
  41. 41. I SAW THEM IN THEIR HOME
  42. 42. I HAD ALMOST NO OVERHEAD
  43. 43. $1500
  44. 44. TECHNOLOGY GAVE ME FREEDOM
  45. 45. WE COMMUNICATED HOW WE WANTED
  46. 46. AND WE DID IT EFFECTIVELY
  47. 47. AND EFFICIENTLY
  48. 48. THAT’S WHAT THE NET DOES
  49. 49. TELL ME THEIR SYMPTOMS ONLINE
  50. 50. BRANCH LOGIC QUESTIONNAIRE
  51. 51. LOOK AT MY GOOGLE CALENDAR
  52. 52. SCHEDULE THEIR OWN APPT
  53. 53. iPHONE ALERTS ME I HAVE AN APPT
  54. 54. I SEE THEM IN THEIR APARTMENT
  55. 55. I CHARGED A REASONABLE FEE
  56. 56. $100 - $150 PER HOUSE CALL
  57. 57. AND PEOPLE PAID ME CASH
  58. 58. THREE TIMES THE RATE 300 MY PRACTICE 225 150 TRADITIONAL PRACTICE 75 0 SEPT OCT NOV DEC
  59. 59. HALF WERE INSURED
  60. 60. STILL PAID ME CASH
  61. 61. I WAS ACCESSIBLE
  62. 62. I COMMUNICATED NORMALLY
  63. 63. WE HAD A RELATIONSHIP
  64. 64. THAT WE BOTH VALUED
  65. 65. CLIENTS WERE WILLING TO PAY
  66. 66. A REASONABLE PRICE
  67. 67. VALUABLE, ACCESSIBLE SERVICE
  68. 68. I AM A DOCTOR IN BROOKLYN
  69. 69. WHO HUNG UP HIS SHINGLE
  70. 70. VIA THE WEB
  71. 71. 7,000,000 HITS IN 3 MONTHS
  72. 72. WHY?
  73. 73. I SAW A NEED
  74. 74. AND I FILLED IT
  75. 75. STRAIGHT TO THE CONSUMER
  76. 76. MEET THE NEEDS OF...
  77. 77. |kənˈsoōmər|
  78. 78. WHAT IS THAT?
  79. 79. TWO DEFINITIONS
  80. 80. a person who purchases goods and 1 services for personal use
  81. 81. a person or thing that eats or 2 uses something
  82. 82. WHICH APPLIES TO HEALTHCARE?
  83. 83. I SAY #2
  84. 84. AN ANALOGY
  85. 85. YOU NEED TO BUY CLOTHES
  86. 86. EVERYONE NEEDS CLOTHES
  87. 87. LUCKY YOU
  88. 88. YOUR OWN PERSONAL SHOPPER
  89. 89. YOU HAVE NO FASHION SENSE
  90. 90. YOU DESPERATELY NEED HELP
  91. 91. HE’LL CHOOSE YOUR CLOTHES FOR YOU
  92. 92. HE HAS A GRADUATE DEGREE FROM F.I.T.
  93. 93. HE TRAINED THERE FOR NINE YEARS
  94. 94. HE’S VERY OVERWORKED
  95. 95. BECAUSE EVERYONE NEEDS CLOTHES
  96. 96. YOU WAIT HOURS
  97. 97. HE’S THE BOTTLENECK
  98. 98. THE ALTERNATIVE = NAKED
  99. 99. ONLY THE BEST FOR YOU
  100. 100. YOU LOOK GOOD = HE LOOKS GOOD
  101. 101. COST ISN’T AN ISSUE
  102. 102. WHY?
  103. 103. HE DOESN’T KNOW, NOR DOES HE CARE
  104. 104. HE’S TOO BUSY FOR SUCH TRIVIALITIES
  105. 105. AND LUCKY YOU
  106. 106. YOU DON’T CARE EITHER!
  107. 107. SOMEONE ELSE IS PICKING UP THE TAB!
  108. 108. HE TAKES YOUR MEASUREMENTS
  109. 109. HIS TOOLS ARE SO PRECISE
  110. 110. TAPE MEASURE = $50,000
  111. 111. HE’S PARTICULAR ABOUT HOW YOU LOOK
  112. 112. AND IF YOU’RE NOT HAPPY...
  113. 113. YOU SUE HIM!
  114. 114. HE WRITES THE ORDER
  115. 115. YOU PICK UP YOUR SUIT
  116. 116. FROM THE MOST CONVENIENT STORE
  117. 117. PAY YOUR $10
  118. 118. AND LEAVE WITH YOUR $5000 SUIT
  119. 119. OBVIOUSLY CRAZY
  120. 120. EVEN CRAZIER THAN PRE-INTERNET
  121. 121. STORES COMPETED IN LOCAL PAPERS
  122. 122. NO EASY WAY TO COMPARE COSTS
  123. 123. ALONG CAME THE PRICE REVOLUTION
  124. 124. THE DINOSAURS WERE SCARED!!!
  125. 125. LITTLE DID THEY KNOW...
  126. 126. THIS WOULD ACTUALLY INCREASE REVENUE
  127. 127. CUSTOMERS = MORE, SIMPLIFIED! SELLERS = LESS, COMPLEX!
  128. 128. CONSUMER IGNORANCE = $
  129. 129. BUT IN FACT...
  130. 130. CONSUMER KNOWLEDGE = $$$
  131. 131. THEN CAME THE QUALITY REVOLUTION
  132. 132. THE DINOSAURS WERE SCARED!!!
  133. 133. SELLERS HAD TO BE ACCOUNTABLE
  134. 134. YOUR BUSINESS DEPENDS ON YOUR REP
  135. 135. PRODUCTS HAVE TO BE ACCOUNTABLE
  136. 136. AGAIN...
  137. 137. THE DINOSAURS WERE SCARED!!!
  138. 138. SALES DEPEND ON YOUR QUALITY
  139. 139. THE DINOSAURS THAT DIDN’T CHANGE
  140. 140. SIMPLY DIED
  141. 141. WAS IT A METEOR?
  142. 142. NO...
  143. 143. IT WAS AN UNCOORDINATED
  144. 144. SMOLDERING ATTACK
  145. 145. FROM A BUNCH OF GENIUS NOBODIES
  146. 146. THAT CHANGED BUSINESS FOREVER
  147. 147. THAT CHANGED THE WORLD FOREVER
  148. 148. WHERE IS THE HEALTHCARE REVOLUTION? +
  149. 149. IT’S SIMPLY NOT HAPPENING
  150. 150. WHY?
  151. 151. HEALTHCARE IS OFFLINE
  152. 152. NO ONLINE HEALTHCARE TRANSACTIONS
  153. 153. ONLY HEALTH INFORMATION
  154. 154. NO PROVIDER-PATIENT CONNECTIVITY
  155. 155. THE PAYORS ARE IN THE WAY
  156. 156. AGAIN...THE PAYORS ARE IN THE WAY
  157. 157. DOES PAYPAL GET IN THE WAY OF EBAY? NO!
  158. 158. PAYPAL ENHANCES EBAY
  159. 159. DOES VISA GET IN THE WAY OF AMAZON? NO!
  160. 160. VISA ENHANCES AMAZON
  161. 161. WHAT ARE THE NEXT STEPS?
  162. 162. FOLLOW THE EVOLUTION OF THE NET
  163. 163. START TRANSACTING ONLINE
  164. 164. MAKE DOCS MORE ACCOUNTABLE (SELLERS)
  165. 165. MAKE THEIR PRODUCTS MORE ACCOUNTABLE (DOCTOR SERVICES)
  166. 166. QUESTION CURRENT QUALITY PRACTICES
  167. 167. WHAT IS PHYSICIAN QUALITY?
  168. 168. THE DEGREE TO WHICH HEALTH SERVICES FOR INDIVIDUALS AND POPULATIONS INCREASE THE LIKELIHOOD OF DESIRED HEALTH OUTCOMES AND ARE CONSISTENT WITH CURRENT PROFESSIONAL KNOWLEDGE
  169. 169. HUH?
  170. 170. WHAT DOES THIS REALLY MEAN TO DOCS?
  171. 171. DO I DELIVER GOOD HEALTHCARE?
  172. 172. HOW DO I KNOW?
  173. 173. I LIKE TO THINK I DO
  174. 174. BUT DO I REALLY?
  175. 175. THE BMJ RECKONS THAT 50% OF THE TREATMENTS I USE IN GENERAL PRACTICE AREN’T PROVED, AND 5% ARE PRETTY HARMFUL BUT I STILL USE THEM
  176. 176. HOW DO I PROVE I IMPROVE OUTCOMES?
  177. 177. IN MY PAPER CHARTS
  178. 178. OMG!
  179. 179. I HAVEN’T DONE A CHART REVIEW
  180. 180. SINCE MEDICAL SCHOOL
  181. 181. BUT THE REAL QUESTION IS...
  182. 182. WHAT DOES THIS MEAN FOR PATIENTS?
  183. 183. DID MY DOCTOR INCREASE MY LIKELIHOOD OF FEELING BETTER?
  184. 184. DID SHE USE CURRENT PROFESSIONAL KNOWLEDGE TO HELP ME FEEL BETTER?
  185. 185. GEEZ...I HOPE SO
  186. 186. BUT HOW DO I KNOW?
  187. 187. WHERE IS THE INFO TO PROVE THIS?
  188. 188. IN MY PAPER CHART IN MY DOC’S OFFICE
  189. 189. OMG!
  190. 190. I CAN’T EVEN READ THE HANDWRITING!
  191. 191. AND WHAT DO YOU MEAN???
  192. 192. $100 TO FAX IT TO ME!
  193. 193. FOUR WEEKS FROM NOW!
  194. 194. HERE’S THE POINT
  195. 195. MEASURING INDIVIDUAL PHYSICIAN QUALITY WITH THE CURRENT INFRASTRUCTURE IS IMPOSSIBLE, UNREALISTIC, AND FAR FROM THE ACCEPTED SCIENTIFIC METHOD
  196. 196. HEALTHCARE DATA = PRE-EXCEL ERA
  197. 197. HEALTHCARE DELIVERY = 1960’s
  198. 198. HEALTHCARE TRANSACTIONS = PRE-EBAY
  199. 199. WE ARE SCIENTISTS
  200. 200. WE EXPECT RANDOMIZED, CONTROLLED, DOUBLE-BLINDED STUDIES
  201. 201. JUST LIKE MEDICATIONS
  202. 202. PHYSICIAN QUALITY IS AN INTERVENTION
  203. 203. DO YOU THINK YOUR PATIENTS ARE A RANDOMIZED, CONTROLLED, DOUBLE- BLINDED STUDY?
  204. 204. DO YOU THINK YOU HAVE ENOUGH SIMILAR PATIENTS TO MAKE THIS DATA RELIABLE AND REPEATABLE?
  205. 205. MOST DOCTORS ARE AVERAGE DOCTORS
  206. 206. WE FOLLOW A BELL CURVE
  207. 207. SOME ARE REALLY GOOD MOST ARE AVERAGE SOME ARE REALLY BAD
  208. 208. HOW ARE YOU SUPPOSED TO KNOW??
  209. 209. DOCTOR RATINGS?
  210. 210. COME ON ALREADY!
  211. 211. CONSUMER INFORMATION IS FREE!
  212. 212. 10,000 TVs = 36 RATINGS
  213. 213. 2,000 PATIENTS = 5 RATINGS?
  214. 214. RELIABLE RATINGS DEPEND ON VOLUME
  215. 215. VOLUME DEPENDS ON INCENTIVES
  216. 216. THERE ARE NO INCENTIVES
  217. 217. BLOWING OFF SOME STEAM
  218. 218. TELLING STRANGERS HOW WONDERFUL YOUR DOCTOR IS
  219. 219. LET’S RETHINK QUALITY “RATINGS”
  220. 220. WHAT DO PEOPLE EXPECT FROM DOCS?
  221. 221. HOW DO CONSUMERS VIEW QUALITY?
  222. 222. THOROUGHNESS
  223. 223. THEIR OWN, REGULAR DOCTOR
  224. 224. A WARM, FRIENDLY DOCTOR
  225. 225. TIMELY APPOINTMENTS
  226. 226. APPOINTMENT OPTIONS
  227. 227. WHAT DOES THIS MEAN?
  228. 228. CONSUMERS WANT: THEIR OWN THOROUGH, FRIENDLY DOCTOR WHO WILL SEE THEM WHEN AND HOW THEY WANT TO BE SEEN
  229. 229. HOW CAN WE MAKE THIS HAPPEN? +
  230. 230. START TRANSACTING ONLINE
  231. 231. TAKE LESSONS FROM EBAY, AMAZON, AND KAYAK
  232. 232. WE NEED TO STOP PRODUCING MORE CONSUMER HEALTH INFORMATION
  233. 233. FOCUS ON TRANSACTIONS
  234. 234. USE THE NET TO CONNECT PATIENTS WITH THEIR NEIGHBORHOOD DOCTORS
  235. 235. FACE-TO-FACE AND ONLINE
  236. 236. PAID FOR BY INDIVIDUALS, NOT PAYORS
  237. 237. SUSANNAH FOX *former editor of US News & World Report *current Director of Pew Internet and American Life Project
  238. 238. RECRUIT DOCTORS. GO MOBILE. LET E-PATIENTS LEAD.
  239. 239. 1 START RECRUITING DOCTORS
  240. 240. PCPs ARE GETTING RESTLESS
  241. 241. THEY’RE SICK OF WORKING LIKE DOGS FOR SOMEONE ELSE’S PROFITS
  242. 242. THEY’RE SICK OF NOT BEING ABLE TO DO THEIR JOB WELL
  243. 243. BECAUSE THEY GET PAID FOR VOLUME
  244. 244. AND THAT PAY DECREASES EVERY YEAR
  245. 245. SOCIAL NETWORKING DOCTOR BLOGS
  246. 246. “HYPERLINKS SUBVERT HIERARCHY” -THE CLUETRAIN MANIFESTO
  247. 247. TAKE ADVANTAGE OF HYPERLINKS
  248. 248. BOTTOM UP APPROACH
  249. 249. TO CREATE A UNIFIED PHYSICIAN VOICE
  250. 250. THE INTERNET ORGANIZES GROUPS
  251. 251. WE HAVE TO GIVE DOCS ALTERNATIVES
  252. 252. OPPORTUNITIES TO BE ENTREPRENEURS
  253. 253. A PROFITABLE BUSINESS MODEL
  254. 254. TECHNOLOGY AND TOOLS TO CREATE “THE CONSUMER EXPERIENCE”
  255. 255. DIFFERENTIATE THEMSELVES FROM “THE COMPETITION”
  256. 256. COMPETITION: TRADITIONAL, OVERWORKED, UNDERPAID, INSURANCE-TAKING, TOO BUSY TO CARE DOCTORS
  257. 257. ADVERTISING AND MARKETING SUPPORT
  258. 258. BECAUSE DOCS DON’T DO THIS WELL
  259. 259. THIS WILL SPREAD VIRALLY WITHIN DOCTOR COMMUNITIES
  260. 260. WE’RE ALL LOOKING FOR A BETTER WAY
  261. 261. 2 GO MOBILE
  262. 262. INTERNET COMMUNICATION IS NORMAL
  263. 263. SMS, IM, VIDEO, FACEBOOK, MYSPACE
  264. 264. IT’S HOW WE COMMUNICATE
  265. 265. IT’S ACCESSIBLE.
  266. 266. IT’S UBIQUITOUS.
  267. 267. IT’S EFFICIENT.
  268. 268. THERE IS NO DIGITAL DIVIDE
  269. 269. WE NEED TO CREATE FACEBOOK FOR HEALTHCARE
  270. 270. A WEB PLATFORM
  271. 271. WHERE DOCS CONNECT WITH THEIR PATIENTS
  272. 272. ONLINE AND IN-PERSON
  273. 273. TO COMMUNICATE AND COORDINATE
  274. 274. A MARKETPLACE BASED ON CASH
  275. 275. WITH ABSOLUTELY NO PAYORS
  276. 276. NO MIDDLEMEN
  277. 277. PATIENTS AND PROVIDERS CONNECTING DIRECTLY
  278. 278. TRANSACT ONLINE
  279. 279. 3 LET E-PATIENTS LEAD
  280. 280. WHAT ARE E-PATIENTS?
  281. 281. e-Patients represent the new breed of informed health consumers, using the Internet to gather information about a medical condition of particular interest to them.
  282. 282. The term encompasses both those who seek online guidance for their own ailments and the friends and family members who go online on their behalf.
  283. 283. e-Patients report two effects of their online health research—better health information and services, and different (but not always better) relationships with their doctors.
  284. 284. CONNECT DOCTORS WITH E-PATIENTS
  285. 285. USE THE INTERNET AS A TOOL
  286. 286. TO EDUCATE PATIENTS
  287. 287. HAND-PICKED INFORMATION
  288. 288. PERSONALIZED TO YOU.
  289. 289. WHO ARE E-PATIENTS?
  290. 290. THOSE WITHOUT AN ACCESSIBLE PCP
  291. 291. E-PATIENT #1 THE UNINSURED WHO HAVE TO PAY CASH
  292. 292. WHO ARE THE UNINSURED?
  293. 293. 47 MILLION
  294. 294. 70% (33.4 MIL) ARE AGE 18-55
  295. 295. 38% HAVE INCOMES > $50K
  296. 296. 20% HAVE INCOMES > $75K
  297. 297. 80% OF PEOPLE AGE 18-34 ARE ON FACEBOOK
  298. 298. YOUNG WIRED NOT POOR RELATIVELY HEALTHY PRONE TO ACUTE INJURIES PRONE TO ACUTE ILLNESSES SPEND $900 PER YEAR ON HEALTHCARE
  299. 299. E-PATIENT #2 THE INSURED WHO WANT INFORMATION, ACCESSIBILITY, AND COMMUNICATION, AND ARE WILLING OR HAVE TO PAY OUT-OF-POCKET FOR IT
  300. 300. OUT-OF-POCKET HEALTHCARE EXPENSES $250 BILLION PER YEAR
  301. 301. ANNUAL REVENUES: EBAY = $7.7 BILLION APPLE = $24 BILLION GOOGLE = $11.4 BILLION AMAZON = $13.5 BILLION MICROSOFT = $51.1 BILLION
  302. 302. OUT-OF-POCKET DOCTOR SERVICES EXPENSES: $75 BILLION PER YEAR
  303. 303. AND NOT A SINGLE COMPANY HAS GONE AFTER THIS MARKET
  304. 304. UNTIL NOW
  305. 305. hellohealth
  306. 306. CONSUMER BRAND
  307. 307. HEALTHCARE DELIVERY
  308. 308. THE MYCA WEB PLATFORM
  309. 309. “THE FACEBOOK OF HEALTHCARE”
  310. 310. CONNECT DOCTORS AND PATIENTS
  311. 311. BOTH ONLINE AND IN-PERSON
  312. 312. DOCUMENT THESE INTERACTIONS
  313. 313. BILL FOR THESE INTERACTIONS
  314. 314. NEIGHBORHOOD-BASED OFFICE
  315. 315. MUCH LIKE STARBUCKS IS A NEIGHBORHOOD STAPLE
  316. 316. NEW HEALTHCARE CONSUMERS
  317. 317. WHO EXPECT MORE
  318. 318. WHO EXPECT BETTER
  319. 319. IT’S ABOUT TIME
  320. 320. OF HEALTHCARE
  321. 321. FOR THE WHOLE FOODS CROWD
  322. 322. THEY EXPECT ACCESS
  323. 323. THEY EXPECT SERVICE
  324. 324. THEY EXPECT VALUE
  325. 325. THEY EXPECT THE EXPERIENCE
  326. 326. THEY PAY FOR “EXPERIENCE”
  327. 327. THEY’RE HAPPY TO IF IT’S REASONABLE AND TRANSPARENT
  328. 328. JUST ASK
  329. 329. SUCCESSFUL CONSUMER BRANDS
  330. 330. PEOPLE NOW INTERACT WITH BRANDS
  331. 331. PEOPLE EXPECT
  332. 332. PEOPLE EXPECT
  333. 333. BUT IN HEALTHCARE
  334. 334. THE HEALTHCARE CONSUMER EXPERIENCE
  335. 335. SIMPLY DOESN’T EXIST
  336. 336. UNTIL NOW
  337. 337. hellohealth
  338. 338. INTERACTIVE NEIGHBORHOOD-BASED CONSUMER-BRANDED HEALTHCARE DELIVERY PLATFORM AND SERVICE
  339. 339. VERY LOW OVERHEAD
  340. 340. USED TECHNOLOGY
  341. 341. TO STREAMLINE PROCESSES
  342. 342. STREAMLINE COMMUNICATION
  343. 343. CUT OUT THE MIDDLEMEN
  344. 344. PEOPLE WANT TO CONNECT
  345. 345. PEOPLE WANT THEIR OWN DOCTOR
  346. 346. PEOPLE WANT TO MAKE THEIR APPTS
  347. 347. BUT DOCTORS ARE INACCESSIBLE
  348. 348. AND TOO BUSY
  349. 349. TO PROVIDE THE EXPERIENCE
  350. 350. TECHNOLOGY NOW EXISTS
  351. 351. TO CONNECT PEOPLE
  352. 352. THE INTERNET HAS CHANGED
  353. 353. IT’S ALSO CHANGED EVERYTHING
  354. 354. IT REVOLUTIONIZED INDUSTRIES
  355. 355. IT REVOLUTIONIZED RELATIONSHIPS
  356. 356. IT REVOLUTIONIZED THE ECONOMY
  357. 357. IT WILL CONTINUE THE REVOLUTIONIZING
  358. 358. IT CREATES OPPORTUNITY
  359. 359. IT FOSTERS CREATIVITY
  360. 360. IT STREAMLINES PROCESSES
  361. 361. IT SAVES MONEY
  362. 362. IT CREATES MARKETS
  363. 363. IT CREATES COMPETITION
  364. 364. IT KEEPS US HONEST
  365. 365. IT KEEPS THINGS FAIR
  366. 366. HEALTHCARE
  367. 367. BUT THINGS ARE CHANGING
  368. 368. WE CONNECT YOU
  369. 369. WITH YOUR NEIGHBORHOOD DOCTOR
  370. 370. USING A STRONG CONSUMER BRAND
  371. 371. AND A CASH-BASED “ECONOMY”
  372. 372. hellohealth
  373. 373. BRANDED ADVERTISED MARKETED DESIGNED
  374. 374. the barbarian group
  375. 375. 1,000,000,000 HITS
  376. 376. WHAT DOES EACH hellohealth LOOK LIKE?
  377. 377. TWO DOCTORS
  378. 378. TWO MID-LEVELS
  379. 379. TRIAGE SPECIALIST THIS PERSON MANS THE DASHBOARD
  380. 380. 5000 PATIENTS
  381. 381. EACH PATIENT PAYS $25/MONTH
  382. 382. TO BE A MEMBER
  383. 383. IT’S NETFLIX-LIKE, “SO LOW I DON’T EVEN THINK ABOUT IT” MONEY
  384. 384. + PER EPISODE FEES
  385. 385. $75 TO $150 PER IN PERSON VISIT
  386. 386. INTERNET COMMUNICATION
  387. 387. DOCS ARE PAID BY THE HOUR
  388. 388. ONE NEIGHBORHOOD
  389. 389. INITIALLY 50% HOUSE CALLS 50% OFFICE VISITS
  390. 390. MORPH INTO ONLY OFFICE VISITS
  391. 391. FIT INTO ANY NEIGHBORHOOD
  392. 392. ANYWHERE IN AMERICA
  393. 393. TECHNOLOGY REPLACES STAFF
  394. 394. JUST YOU AND YOUR OLD-TIME NEIGHBORHOOD DOCTOR
  395. 395. LOTS OF TECHNOLOGY
  396. 396. COMMUNICATING NORMALLY
  397. 397. POWERED BY MYCA
  398. 398. A VERY INNOVATIVE PLATFORM
  399. 399. FACEBOOK MIXED WITH AN EMR
  400. 400. MIXED WITH iGOOGLE WIDGETS
  401. 401. FACEBOOK AND MYSPACE
  402. 402. THE OS FOR SOCIAL NETWORKS
  403. 403. GOOGLE
  404. 404. THE OS FOR SEARCH AND CLOUD
  405. 405. THE MYCA PLATFORM
  406. 406. THE OS FOR PRIMARY CARE
  407. 407. UI IS 100% WIDGET BASED
  408. 408. EMR WIDGETS
  409. 409. HERE’S A SNAPSHOT
  410. 410. SCHEDULING WIDGETS
  411. 411. COMMUNICATION WIDGETS
  412. 412. EMAIL, IM, SMS, PHONE, VIDEO
  413. 413. FEDEX LIKE LOGISTICAL ENGINE
  414. 414. TO ANALYZE AND PLAN MY DAY
  415. 415. SO SIMPLE
  416. 416. COMPLETELY CUSTOMIZABLE
  417. 417. CHOOSE YOUR WIDGETS
  418. 418. FROM MYCA’S WEBSITE
  419. 419. ORGANIZED BY SPECIALTY
  420. 420. ORGANIZED BY FUNCTION
  421. 421. ORGANIZED BY INTERFACE
  422. 422. ORGANIZED BY WORKFLOW
  423. 423. IT’S PICK-N-CHOOSE
  424. 424. IT’S DRAG-N-DROP
  425. 425. IT’S REARRANGE
  426. 426. JUST ENOUGH TO MAKE YOUR UI PERFECTLY EFFICIENT
  427. 427. JUST FOR YOU
  428. 428. NOT TOO COMPLEX NOT TOO SIMPLE
  429. 429. JUST FOR YOUR NEEDS
  430. 430. STUNNINGLY BEAUTIFUL
  431. 431. SIMPLY iGOOGLE-LIKE INTUITIVE
  432. 432. THE OS OF PRIMARY CARE
  433. 433. hellohealth FREES DOCTORS
  434. 434. INCREASES THEIR REVENUE
  435. 435. SIGNIFICANTLY $125,000 PER MONTH OF CONSTANT REVENUE
  436. 436. hellohealth STREAMLINES
  437. 437. hellohealth IS EFFICIENT
  438. 438. WE GIVE CONSUMERS
  439. 439. THE EXPERIENCE
  440. 440. MOST IMPORTANTLY
  441. 441. WE CONNECT WITH THEM
  442. 442. AND MAKE GOOD MONEY DOING IT
  443. 443. WE DISRUPT THE OLD WORLD
  444. 444. WITH NEW TECHNOLOGY
  445. 445. STARTING WITH CASH
  446. 446. A STRONG CONSUMER BRAND
  447. 447. FOR NEW DOCTORS
  448. 448. AND NEW CONSUMERS
  449. 449. WHO SIMPLY EXPECT BETTER.
  450. 450. WE’RE OPENING JULY 1
  451. 451. WILLIAMSBURG, BROOKLYN
  452. 452. 105 BERRY STREET
  453. 453. hellohealth
  454. 454. ANY QUESTIONS?

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