Social Data     Gamification                Trigger the      CreativeEngagement         Tribe         Control          Med...
Upcoming SlideShare
Loading in …5
×

The wheel

234
-1

Published on

Experimental wheel diagram for marketing showing how Leaderboarded fits together

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
234
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Gamification – leaderboard resets, the idea of the leaderboard itself, social proof we respond having seen the behavior of peersCreative Control – design leaderboard variables, set your own weightings, design look and feelPersonalised Experience – create a personal experience for each player – see their own scores, compare themselves against friendsMedia Friendly – event based – allowing you to create a media friendly story around each release of the leaderboardEngagement – show players score so they behave in a certain way, show managers how players are interacting and engaging with the leaderboardSocial Data – automatically updates by tracking what’s happening with players on social media and other data source
  • The wheel

    1. 1. Social Data Gamification Trigger the CreativeEngagement Tribe Control Media Personalized Friendly Experience
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×