Lightweight gamification model

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My lightweight gamification model as presented and discussed at the GamFed Gamifiers meetup this morning. In essence lightweight gamification condenses some of the key principles around gamification to make it usable and accessible to individuals and small businesses looking to make an impact on their customers or colleagues.

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Lightweight gamification model

  1. 1. Lightweight Gamification Introduction by Toby Beresford, May 2014
  2. 2. DESIGN FOR FEEDBACK NOT REWARD Rule 1
  3. 3. FOCUS ON THE PLAYER’S PERSONAL JOURNEY Rule 2
  4. 4. PRIORITISE IMPLICITLY TRACKED METRICS Rule 3
  5. 5. THROTTLE THE FEEDBACK TO SUSTAIN ENGAGEMENT Rule 4
  6. 6. Player Lightweight Gamification Model Leaderboard 1 Leaderboard 2 Novice Leaderboard Enthusiast Leaderboard Master Leaderboard Epic Goal Badge Badge BadgeDisciplined Activity Throttled Regular Feedback
  7. 7. The Lightweight Gamification Model EXALEAGUE Leaderboard 1 Leaderboard 2 Division 3 Division 2 Division 1 Social Marketing Startup Success Division Winner Division Winner League WinnerSocial Media Activity Weekly Feedback Tech Startup
  8. 8. Comparing approaches Lightweight Gamification Heavyweight Gamification Amplify existing behaviours Drive new behaviours Throttled Feedback Rapid, instant feedback Discrete off platform notifications (e.g. email, twitter) In app pop ups (e.g. badges, points earned, real time leaderboards) Measure retention (i.e. % players who return each week/month) Measure engagement (i.e. dwell time, behaviour growth) Low deployment overhead (quick and cheap) High cost of deployment (slow and expensive) Limited functionality Broad functionality Can be designed and run by an individual Requires a team to design and run program Great for SMEs Great for Enterprises
  9. 9. More details Toby Beresford toby@leaderboarded.com @tobyberesford www.leaderboarded.com www.leaderboarded.com/home/blog
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