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Social Media Presentation to the DMA Response Council

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Presentation and overview of social media given to DMA Response council. Includes several infographics cobbled together from other slidesharers.

Presentation and overview of social media given to DMA Response council. Includes several infographics cobbled together from other slidesharers.

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  • 1. DMA Response CouncilSocial Media PresentationToby BeresfordChair DMA Social Media CouncilSocial Media Strategist, Syncapset.beresford@syncapse.comSYNCAPSE | New York - Toronto – London - Portland 11All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 2. About the DMA Social MediaCouncilDMA’s newest council – October 20111.  White Papers 1.  Employee Use of Social Media 2.  Social Media Legal Considerations (coming soon) 3.  Social Media Procurement (coming soon)2.  Social Media Breakfast Briefing events3.  DMA Social Media HelpdeskSYNCAPSE | New York - Toronto – London - Portland 6All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 3. DMA Social Media Helpdesk Campaign advice •  Platform policy compliance •  gambling and alcohol content, •  promotions, •  incentivisation, •  advertising rules •  Data privacy complianceSYNCAPSE | New York - Toronto - London - Boston - Portland 23All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 4. About SyncapseWe enable the world’s leading marketers to profitably build, manage, andmeasure connections with consumers across multiple social mediaplatforms. XYZ BRANDSYNCAPSE | New York - Toronto – London - Portland 4All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 5. The Syncapse platform.SocialNetworksIntegratedTechnologyPlatformProfessionalServices SYNCAPSE AGENCY Professional Services RelationshipsSYNCAPSE | New York - Toronto – London - Portland 5All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 6. How we communicate is changingSYNCAPSE | New York - Toronto – London - Portland 12All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 7. In response to increasing amounts of informationSYNCAPSE | New York - Toronto – London - Portland 13All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 8. This means new channels are emerging that replaceold onesSYNCAPSE | New York - Toronto – London - Portland 14All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 9. With the internet as the global and increasinglyuniversal communications platformSYNCAPSE | New York - Toronto – London - Portland 15All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 10. The internet is increasingly being used for socialnetworkingSYNCAPSE | New York - Toronto – London - Portland 16All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 11. Across all age groupsSYNCAPSE | New York - Toronto – London - Portland 17All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 12. This is only accelerating in the age of SmartphonesSYNCAPSE | New York - Toronto – London - Portland 18All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 13. Most companies, especially in the USA, have nowadopted social media as part of their marketingSocial Media marketing budgets are now in the $$$ millionsSYNCAPSE | New York - Toronto – London - Portland 19All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 14. Social media is a fragmented marketplace with manymany channelsSYNCAPSE | New York - Toronto – London - Portland 21All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 15. But four dominate!YouTubeTwitterFacebookLinkedInSYNCAPSE | New York - Toronto – London - Portland 22All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.
  • 16. “YouTube is a video-sharing website on which users can upload, share, and view videos.” (Wikipedia)
  • 17. “Twitter is a website, owned and operated by Twitter Inc., which offers a social networking andmicroblogging service, enabling its users to send and read other users messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the users profile page” (Wikipedia)
  • 18. “Facebook is a social networking website launched in February 2004 that is operatedand privately owned by Facebook, Inc.,with more than 500 million active users in July 2010, which is about one person for every fourteen in the world.” (Wikipedia)
  • 19. “LinkedIn (pronounced /!l"#kt.$"n/) is a business-oriented social networkingsite. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.” (Wikipedia)
  • 20. Social Media – just a fad? http://www.youtube.com/watch?v=lFZ0z5Fm-NgSYNCAPSE | New York - Toronto – London - Portland 7All materials contained within this presentation are copyright Syncapse Corp. 2010. Reproduction or distribution is prohibited.