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Smm12 gamification panel notes


Notes from the Gamification Panel at Social Media Marketing 2

Notes from the Gamification Panel at Social Media Marketing 2

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  • 1. Gamify My Health – 11 Oct 2012Leaderboarded at #SMM12Notes from the Panel Session
  • 2. Gamify My Health – 11 Oct 2012What is gamification?• Use of game mechanics and game thinking in non-games• For more see:
  • 3. Gamify My Health – 11 Oct 2012What is leaderboarded?• An online tool to progress a community via a clear leaderboard – The leaderboard is based on points scoring specific to that community‟s values – E.g. the TechHub noise meter helps startups in Google Campus improve their social media marketing by benchmarking their performance against their peers ( #1 Twitter @mentions, #2 = Blog Posts, #3 = Blog Comments, #4 = Klout score
  • 4. Gamify My Health – 11 Oct 2012Gamification in marketing campaigns• Under the hood – Silent „level ups‟ which offer more power to the user – eg. Quora, Lithium• Simple – Discrete leaderboards – “How fast can you drink a pint of milk?” and compare with country / friends• Advanced – Long term leaderboards for a community eg. Gamification gurus (
  • 5. Gamify My Health – 11 Oct 2012Key cake aways take aways• If football is the game then the gamification of football is the premier league• Gamification describes behaviours and mechanics that are not new, but grouping them altogether is• Don‟t forget to include an element of fun
  • 6. Gamify My Health – 11 Oct 2012Contact• Free Gamification and Leaderboarded consultation / training session for any SMM12 delegate• Toby Beresford – – @tobyberesford•