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How Zoopla use an orbit strategy to create a customer gravity generator
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How Zoopla use an orbit strategy to create a customer gravity generator

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Zoopla use an orbit strategy to get their customers to check in with their brand every week - around a leaderboard for social media marketing. This is a technique any brand large or small can use to …

Zoopla use an orbit strategy to get their customers to check in with their brand every week - around a leaderboard for social media marketing. This is a technique any brand large or small can use to bring customers into orbit using Leaderboarded technology as the engagement platform.

Published in: Business, Technology

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  • 1. GAMIFICATION WORLD CONGRESS 2014 Orbitstrategy How Zoopla uses gamification for pull marketing
  • 2. GAMIFICATION WORLD CONGRESS 2014 Top brands pull their customers into orbit
  • 3. GAMIFICATION WORLD CONGRESS 2014 Orbit strategy is a gravitational field that attracts customers into orbit around their brand.
  • 4. GAMIFICATION WORLD CONGRESS 2014 Keeping customers in orbit makes it easy for them to purchase
  • 5. GAMIFICATION WORLD CONGRESS 2014 For an orbit strategy you need an engagementplatformto: “engage  customers  outside  the  purchase   process  and  deliver  value  beyond  the   products  being  sold.”                        Mark  Bonchek  
  • 6. GAMIFICATION WORLD CONGRESS 2014 Zoopla Property Power 100
  • 7. GAMIFICATION WORLD CONGRESS 2014 Weekly repeat engagement
  • 8. GAMIFICATION WORLD CONGRESS 2014 Individual performance tracking
  • 9. GAMIFICATION WORLD CONGRESS 2014 Q&A For more details read and subscribe to the Leaderboarded Blog – http://www.leaderboarded.com/ home/blog Thanks – @tobyberesford