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Howtochangeyourcompanyculture&becomeasocialbusinessGamifers and Social Data meetupGamify my team with Social Data9 May 201...
Areyouasocialbusiness?
SocialBusinessBenefits•  Reducedtimetomarketviarapid feedback on products andmarketing messages•  Increasedrevenueas engage...
Hurdles•  Staff reluctance•  Missing / expensive managementtechnologies•  Process change is difficult•  Social Data is big ...
GamifiedSolution•  Weekly social media ambassadors leaderboard•  Recognize great social media performance as an Organizatio...
GatesFoundation
ExampleforTwilio
TechVCs
ThankyouTobyBeresford@tobyberesfordtoby@leaderboarded.com
How to change company culture and become a social business
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How to change company culture and become a social business

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Toby Beresford, CEO & Founder of Leaderboarded.com explains at the Gamifiers and Social Data meetup how to use Leaderboards to drive company culture change to become a social business.

Published in: Business
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Transcript of "How to change company culture and become a social business"

  1. 1. Howtochangeyourcompanyculture&becomeasocialbusinessGamifers and Social Data meetupGamify my team with Social Data9 May 2013®  
  2. 2. Areyouasocialbusiness?
  3. 3. SocialBusinessBenefits•  Reducedtimetomarketviarapid feedback on products andmarketing messages•  Increasedrevenueas engagedcustomers are more loyal•  Lowermarketingcost byleveraging word of mouth
  4. 4. Hurdles•  Staff reluctance•  Missing / expensive managementtechnologies•  Process change is difficult•  Social Data is big and unwieldy tomanage
  5. 5. GamifiedSolution•  Weekly social media ambassadors leaderboard•  Recognize great social media performance as an OrganizationalCitizenship Behavior•  Use Intranet and internal messaging to hero top performers andimprovers to the rest of company
  6. 6. GatesFoundation
  7. 7. ExampleforTwilio
  8. 8. TechVCs
  9. 9. ThankyouTobyBeresford@tobyberesfordtoby@leaderboarded.com
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