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Gamification of online communities

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Phil Wride's presentation on Gamification of Online Communities given to the London Gamifiers meetup (http://www.meetup.com/gamifiers)

Phil Wride's presentation on Gamification of Online Communities given to the London Gamifiers meetup (http://www.meetup.com/gamifiers)

Published in Business , Technology
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Transcript

  • 1. Phil Wride 11 year veteran of the videogame industry and experienced digital marketer Chartered Institute of Marketing Committee Member – Surrey Branch
  • 2. What is an Online Community? “An ‘owned’ space for building user-brand and user- user relationships often facilitated by a Community Manager. This user-brand and user-user ethos supports the creation of a “sticky” environment that participants keep wanting to visit and contribute to.”
  • 3. Is a Facebook Page a Community?
  • 4. Social Media creates Audiences
  • 5. Gamification & “Real” Communities
  • 6. Positives Gamification is being baked in
  • 7. Negatives Community Managers don’t understand and appreciate what Gamification is about and the behaviours it can help drive
  • 8. Negatives If they don’t understand they aren’t able to see the negative behaviour and will then be measuring the wrong things
  • 9. klout.com klout.com peerindex.com peerindex.com kred.comkred.com