Gamification of online communities
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Gamification of online communities

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Phil Wride's presentation on Gamification of Online Communities given to the London Gamifiers meetup (http://www.meetup.com/gamifiers)

Phil Wride's presentation on Gamification of Online Communities given to the London Gamifiers meetup (http://www.meetup.com/gamifiers)

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Gamification of online communities Gamification of online communities Presentation Transcript

  • Phil Wride 11 year veteran of the videogame industry and experienced digital marketer Chartered Institute of Marketing Committee Member – Surrey Branch
  • What is an Online Community? “An ‘owned’ space for building user-brand and user- user relationships often facilitated by a Community Manager. This user-brand and user-user ethos supports the creation of a “sticky” environment that participants keep wanting to visit and contribute to.”
  • Is a Facebook Page a Community?
  • Social Media creates Audiences
  • Gamification & “Real” Communities
  • Positives Gamification is being baked in
  • Negatives Community Managers don’t understand and appreciate what Gamification is about and the behaviours it can help drive
  • Negatives If they don’t understand they aren’t able to see the negative behaviour and will then be measuring the wrong things
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