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Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
Creative digifest -  how to create a leaderboard by toby beresford from leaderboarded.com
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Creative digifest - how to create a leaderboard by toby beresford from leaderboarded.com

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Training presentation given by Toby Beresford at Creative Digifest 2 on how to create your own leaderboard. Uses the gamification gurus leaderboard as an example.

Training presentation given by Toby Beresford at Creative Digifest 2 on how to create your own leaderboard. Uses the gamification gurus leaderboard as an example.

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Transcript

  • 1. Creative Digifest – 11 October 2012How to create aleaderboardEngage your tribe
  • 2. Creative Digifest – 11 October 2012
  • 3. Creative Digifest – 11 October 2012Before you start• Players - who do you want to leaderboard?• Sources - where are you going to source your score data?• Variables - Decide what factors will contribute to the score: – Activity – what the player does – Reciprocity – how others respond to the player• Releases – how often will you release the leaderboard• Data period – what period of scores will count each release• Sharing – how will you make the leaderboard visible to players
  • 4. Creative Digifest – 11 October 2012An example – Gamification Gurus• Players – global self appointed experts and speakers on Gamification• Sources – Twitter, Klout, Slideshare• Variables – Activity: Tweets with #gamification, Slide deck uploads – Reciprocity: @mentions with #gamification, Slide deck views, downloads, favorites and comments, Klout score• Releases – monthly 1st of the month• Data period – last month• Sharing – embedded on gamificationofwork.com blog, tweets to top players
  • 5. Creative Digifest – 11 October 2012Our leaderboard
  • 6. Creative Digifest – 11 October 2012Embedded on the blog
  • 7. Creative Digifest – 11 October 2012Tweets• Just out! this month’s #gamification gurus leaderboard. See who’s number one...• Hey! I made it to #10 on this month’s gamification gurus leaderboard...• Yes, b****s. RT @Ibogost You are number #2 on this month’s Gamification Gurus list...
  • 8. Creative Digifest – 11 October 2012Results• 70% increase in blog traffic on day of release each month.• Leaderboard manager seen as a ‘voice’ within the industry• Questions and engagement from players on how to improve rankings• Continued retweeting and fun for the players• Invitations to parties, committees, events….
  • 9. Creative Digifest – 11 October 2012Demo, using the software• Free version allows: – Google Spreadsheet + Kred Twitter Latest Style points username Poll @mittromney 45 8 @barackobama 47 10
  • 10. Creative Digifest – 11 October 2012Demo Sources Player List Variables WeightingSpreadsheet Spreadsheet Latest Poll 20% Style Points 10% Kred Influence 40% Outreach 30%
  • 11. Creative Digifest – 11 October 2012THANKS• @tobyberesford, @leaderboarded• toby@leaderboarded.com• http://www.leaderboarded.com• Creative Digifest Offer Code – SXSC2 – 25% off standard pricing for Bronze and Silver packages.

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