Confex at PPA connect 2014

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How International Confex used leaderboarded to win an event technology award - and all about running an event ambassadors program to increase attendance at your next event

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Confex at PPA connect 2014

  1. 1. Leaderboarded at Connect 2014 Winning Together Why social feedback rocks
  2. 2. Leaderboarded at Connect 2014 Nike+ givessocialfeedbackonrunning
  3. 3. Leaderboarded at Connect 2014 ZPP100givessocialfeedbackonmarketing performance
  4. 4. Leaderboarded at Connect 2014 Butwhatiffeedbackismultimetric–doyouprovide itlikethis?
  5. 5. Leaderboarded at Connect 2014 No,condenseandmakesimplelikethis…
  6. 6. Leaderboarded at Connect 2014 Then,don’tgivelivefeedback,turnitintoanews bulletin
  7. 7. Leaderboarded at Connect 2014 HowcouldyouuseLeaderboarded? •  HashtagFans– who is tweeting most on the hashtag? •  HeroHacks–journalists sharing and engaging on our magazine •  Expertreaders– which readers are most engaged with our content •  Just ask yourself what would a Nike+ program look like for my brand?
  8. 8. Leaderboarded at Connect 2014 HOWCONFEXUSED LEADERBOARDED
  9. 9. Leaderboarded at Connect 2014 Inspiringeventprofswithgamification
  10. 10. Leaderboarded at Connect 2014 Clickingintothenewscycle
  11. 11. Leaderboarded at Connect 2014 Andyeahwewonanaward •  Beating Cisco Live…
  12. 12. Leaderboarded at Connect 2014 That’sallfolks–timeforQ&A •  Toby Beresford •  toby@leaderboarded .com •  @tobyberesford •  Kate Disley

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