Facebook Connect 5 Things You Wish You Had Known Before You Started

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    Facebook Connect 5 Things You Wish You Had Known Before You Started - Presentation Transcript

    1. FB connect 5 things you wish you’d known before you started Toby Beresford Facebook Developer Garage London 11 Feb 2009 With a bit of help from LOLCATS
    2. What is it
      • Simple: With a single sign-on process, users can easily log in to your site and Facebook using the same account.
      • Social: Integrate your users' Facebook social graphs with their social graphs on your site to provide better content with a social context.
      • Seamless: Publish the actions users take on your site on Facebook.
      • Synchronized: Keep your users' personal and friend data in sync with Facebook.
    3. Making it work
      • There’s loads of info on the Facebook Developers Wiki
      • There are lots of plugins already Joomla, Wiki, Wordpress, Vbulletin
      • Dave Morin did a nice vid on how to set up Facebook Connect in 8 minutes
    4. 1 – It makes your site better
    5. 1. Facebook Connect adds value to your site
    6. 2 – dude, where’s my data
    7. 2. Facebook Connect steals value from your site
      • No email capture
      • No name capture
      • Harder user communications
      • Facebook users share with Facebook friends first
    8. 3 – Think before you act
    9. 3. Deep site changes are required to show off Facebook friend activity
      • I’m REALLY interested in friends who have visited your site and added content – tell me about them
    10. 4 – Cool by Association
    11. 4. You’re now co-marketing Facebook
      • This is a good thing. Facebook is a super brand - don’t be ashamed to brag about your link – Intel Inside etc. Most of your users who aren’t on Facebook yet think they ought to be.
    12. 5 – Copycat
    13. 5. Copy what others have done
      • Mashable – 10 great implementations
        • http://mashable.com/2009/01/12/facebook-connect-implementations/
    14. Want to stay ahead of the curve? Subscribe to Little Nudge
      • Free Monthly Social Media Update Email Newsletter
      • www.nudgelondon.com
      • Or find us on Facebook “Nudge London”
      • Email me
        • [email_address]

    + tobyberesfordtobyberesford, 9 months ago

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