E- commerce Business Plan By Stuart Curran
Contents <ul><li>Summary </li></ul><ul><li>Business overview </li></ul><ul><li>Business strategy </li></ul><ul><li>Marketi...
Summary <ul><li>Nova Computers is an e-commerce company designed to be the </li></ul><ul><li>market leader in computers, c...
Business overview <ul><li>Objectives </li></ul><ul><li>Nova computers objectives for the first five years are : </li></ul>...
<ul><li>Key Factors </li></ul><ul><li>Marketing </li></ul><ul><li>Website design </li></ul><ul><li>Product quality </li></...
<ul><li>Growth plan </li></ul>Business overview (3)
Business strategy
Marketing <ul><li>SWOT and critical success factors </li></ul>Strengths Weaknesses Opportunities threats              
Team and Management structure <ul><li>Skills, experience, training and retention </li></ul><ul><li>Advisors </li></ul><ul>...
Budget and Forecasts <ul><li>Profit and loss forecast </li></ul><ul><li>Cash flow forecast </li></ul><ul><li>Balance sheet...
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E commerce businnes plan

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E commerce businnes plan

  1. 1. E- commerce Business Plan By Stuart Curran
  2. 2. Contents <ul><li>Summary </li></ul><ul><li>Business overview </li></ul><ul><li>Business strategy </li></ul><ul><li>Marketing </li></ul><ul><li>Team and Management structure </li></ul><ul><li>Financial budgets and forecasts </li></ul>
  3. 3. Summary <ul><li>Nova Computers is an e-commerce company designed to be the </li></ul><ul><li>market leader in computers, components and electronics. Nova </li></ul><ul><li>computers mission is to provide the finest and largest stock of </li></ul><ul><li>computer based products at affordable prices. We aim to attract </li></ul><ul><li>and maintain customers and give the best support available to </li></ul><ul><li>them, and in doing so exceed the expectations of our customers. </li></ul><ul><li>The company is located in Kinghorn, Fife. </li></ul>
  4. 4. Business overview <ul><li>Objectives </li></ul><ul><li>Nova computers objectives for the first five years are : </li></ul><ul><li>To make Nova computers an icon brand </li></ul><ul><li>To develop an effective, well placed e-commerce site for sales of computer </li></ul><ul><li>based products. </li></ul><ul><li>To launch a marketing campaign in a controllable and measurable market </li></ul><ul><li>that will drive customers towards the company's website. </li></ul><ul><li>To create an infrastructure for the fulfilment of web-based sales. </li></ul><ul><li>To offer customers the best products available to them. </li></ul>
  5. 5. <ul><li>Key Factors </li></ul><ul><li>Marketing </li></ul><ul><li>Website design </li></ul><ul><li>Product quality </li></ul><ul><li>Customer service </li></ul><ul><li>Ease of use </li></ul><ul><li>Delivery of product </li></ul><ul><li>Secure </li></ul>Business overview (2)
  6. 6. <ul><li>Growth plan </li></ul>Business overview (3)
  7. 7. Business strategy
  8. 8. Marketing <ul><li>SWOT and critical success factors </li></ul>Strengths Weaknesses Opportunities threats              
  9. 9. Team and Management structure <ul><li>Skills, experience, training and retention </li></ul><ul><li>Advisors </li></ul><ul><li>Management systems </li></ul>
  10. 10. Budget and Forecasts <ul><li>Profit and loss forecast </li></ul><ul><li>Cash flow forecast </li></ul><ul><li>Balance sheet forecast </li></ul><ul><li>Capital expenditure budget </li></ul><ul><li>Break-even analysis </li></ul>
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