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E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
E  commerce businnes plan
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E commerce businnes plan

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  • 1. E- commerce Business Plan By Stuart Curran
  • 2. Contents
    • Summary
    • Business overview
    • Business strategy
    • Marketing
    • Team and Management structure
    • Financial budgets and forecasts
  • 3. Summary
    • Nova Computers is an e-commerce company designed to be the
    • market leader in computers, components and electronics. Nova
    • computers mission is to provide the finest and largest stock of
    • computer based products at affordable prices. We aim to attract
    • and maintain customers and give the best support available to
    • them, and in doing so exceed the expectations of our customers.
    • The company is located in Kinghorn, Fife.
  • 4. Business overview
    • Objectives
    • Nova computers objectives for the first five years are :
    • To make Nova computers an icon brand
    • To develop an effective, well placed e-commerce site for sales of computer
    • based products.
    • To launch a marketing campaign in a controllable and measurable market
    • that will drive customers towards the company's website.
    • To create an infrastructure for the fulfilment of web-based sales.
    • To offer customers the best products available to them.
  • 5.
    • Key Factors
    • Marketing
    • Website design
    • Product quality
    • Customer service
    • Ease of use
    • Delivery of product
    • Secure
    Business overview (2)
  • 6.
    • Growth plan
    Business overview (3)
  • 7. Business strategy
  • 8. Marketing
    • SWOT and critical success factors
    Strengths Weaknesses Opportunities threats              
  • 9. Team and Management structure
    • Skills, experience, training and retention
    • Advisors
    • Management systems
  • 10. Budget and Forecasts
    • Profit and loss forecast
    • Cash flow forecast
    • Balance sheet forecast
    • Capital expenditure budget
    • Break-even analysis

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