From the Frontline
 in Silicon Valley

                 Tobin Trevarthen
                     10.21.09
              tobin...
Evolving the
Digital Marketplace
26 - 20
Disrupt
Disrupt
Solve
 BIG
Problems
Ecosystem
Ecosystem   Entrepreneur
50 Game Changing
   Innovations
 over 100 Years
80%
Simplixity

Confluence

Real Time
Simplicity
Complex
“Simplicity is the Ultimate
     Sophistication”

             Steve Jobs - Leonardo Da Vinci
Steve Jobs - Leonardo Da Vinci
As long as it’s Black
65%
65%
1B Views Per Day




140 Characters
=
Platform + Creative Ecosystem
      =   Dominance
Confluence
Peers > Experts + Now
   = Crowdsourcing
LifeStreaming


   Record. Author.
Create. Share.
R a d i c a l
 S h i f t   i n
C u r r e n c y
tsurT
Attention
Now Accountable
Real Time
Data + Signal =
Perfect Information
Spam : Email

Click Fraud : Online Advertising
Quality >>>
Predictive Intent
Translations
     for
Disruptor or Disrupted?
Are you building   Simplixity?
Are you in the
Conversation ?
Are you   Real Time?
GO GREEN
From the Frontline
 in Silicon Valley
                 Tobin Trevarthen
                     10.21.09
           ...
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
Tedx Detroit 10.21 Trevarthen
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Tedx Detroit 10.21 Trevarthen

  1. 1. From the Frontline in Silicon Valley Tobin Trevarthen 10.21.09 tobin@spatialshift.com
  2. 2. Evolving the Digital Marketplace
  3. 3. 26 - 20
  4. 4. Disrupt
  5. 5. Disrupt
  6. 6. Solve BIG Problems
  7. 7. Ecosystem Ecosystem Entrepreneur
  8. 8. 50 Game Changing Innovations over 100 Years
  9. 9. 80%
  10. 10. Simplixity Confluence Real Time
  11. 11. Simplicity Complex
  12. 12. “Simplicity is the Ultimate Sophistication” Steve Jobs - Leonardo Da Vinci
  13. 13. Steve Jobs - Leonardo Da Vinci
  14. 14. As long as it’s Black
  15. 15. 65%
  16. 16. 65%
  17. 17. 1B Views Per Day 140 Characters
  18. 18. =
  19. 19. Platform + Creative Ecosystem = Dominance
  20. 20. Confluence
  21. 21. Peers > Experts + Now = Crowdsourcing
  22. 22. LifeStreaming Record. Author. Create. Share.
  23. 23. R a d i c a l S h i f t i n C u r r e n c y
  24. 24. tsurT
  25. 25. Attention
  26. 26. Now Accountable
  27. 27. Real Time
  28. 28. Data + Signal = Perfect Information
  29. 29. Spam : Email Click Fraud : Online Advertising
  30. 30. Quality >>> Predictive Intent
  31. 31. Translations for
  32. 32. Disruptor or Disrupted?
  33. 33. Are you building Simplixity?
  34. 34. Are you in the Conversation ?
  35. 35. Are you Real Time?
  36. 36. GO GREEN From the Frontline in Silicon Valley Tobin Trevarthen 10.21.09 tobin@spatialshift.com
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