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Future of Social Media
 

Future of Social Media

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Everyone's talking about it, and on it, but what's actually happening with social media? A load of hot air or much much more? Cate Trotter's detailed presentation provides the answers to these ...

Everyone's talking about it, and on it, but what's actually happening with social media? A load of hot air or much much more? Cate Trotter's detailed presentation provides the answers to these questions with a look at where social media is heading and how can businesses make the most of it.

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    Future of Social Media Future of Social Media Presentation Transcript

    • The Future of Social Media Cate Trotter – Head of Trends Twitter: #smpres Cate Trotter © February 2012
    • An ever-more competitive landscape 1994 – 623 2011 – 325 billionSource: Matt Brittin, MD, Google UK, June 2011 Cate Trotter © February 2012
    • “Traffic coming through social networks is beginning to rival, and in some cases overtake, search traffic.” – Eric Schonfeld, Tech Crunch, February 2010Sharing is 31% of site referral trafficSource: ShareThis, June 2011 Cate Trotter © February 2012
    • Google Social Searchhttp://tinyurl.com/google-social-search Cate Trotter © February 2012
    • Cate Trotter © February 2012
    • Client list Cate Trotter © February 2012
    • StructureContextSocial media is everywhereSocial media gets meaningfulConclusion Cate Trotter © February 2012
    • Context Cate Trotter © February 2012
    • Everyone is going online% of UK population who have used the internetSource: Ofcom, July 2011 Cate Trotter © February 2012
    • Social media use% of UK population who have used social mediaSource: Ofcom, July 2011 Cate Trotter © February 2012
    • Most popular networks Millions of users worldwideSource: AllFacebook, Feb 2012; iSozial, Feb 2012; SocialBakers, Feb 2012; Mashable, Dec 2011 and Feb 2012 Cate Trotter © February 2012
    • Channels influencing traffic Clicking on links by sharing channelSource: Adtelligence, December 2011 Cate Trotter © February 2012
    • Everyone is using social media% breakdown of users’ agesSource: digitalsurgeons.com, 2010 Cate Trotter © February 2012
    • Everyone is using social media% breakdown of users’ earningsSource: digitalsurgeons.com, 2010 Cate Trotter © February 2012
    • Social influences purchasesSource: Adtelligence, December 2011 Cate Trotter © February 2012
    • Social’s the most trusted Information sources trusted by consumersSource: Nielsen Wire, July 2009 Cate Trotter © February 2012
    • Word of mouth makes a difference!www.youtube.com/user/juicystar07 Cate Trotter © February 2012
    • Social offline as well as onBy June 2012, more than 50% of Brits will have a smartphone.By 2014 – 90% of us will. Source: Kantar, October 2011 Cate Trotter © February 2012
    • Social is everywhere Cate Trotter © February 2012
    • Sharing is everywhere Cate Trotter © February 2012
    • Frictionless sharingThe Guardian on Facebookhttp://tinyurl.com/3lxa9mq Cate Trotter © February 2012
    • Frictionless sharingThe Independent ‘Recently Read’http://tinyurl.com/independent-rr Cate Trotter © February 2012
    • Frictionless sharingThe Independent ‘Recently Read’http://tinyurl.com/independent-rr Cate Trotter © February 2012
    • Frictionless sharingFab.com Social Sharing – www.fab.com/feed Cate Trotter © February 2012
    • Frictionless sharingFab.com Live Feed – www.fab.com/feed Cate Trotter © February 2012
    • Frictionless sharingwww.soundcloud.com Cate Trotter © February 2012
    • DIY frictionlessComment with Facebook Connecthttp://tinyurl.com/facebook-connect-comment Cate Trotter © February 2012
    • DIY frictionless sharing Frictionless sharing has led to a 50-300% increase in traffic from Facebook. Source: 8thBridge CEO, February 2012Facebook Recommendations Barhttp://tinyurl.com/fb-recs-bar Cate Trotter © February 2012
    • Explosion of mobile % of UK population who went online everyday with a smartphone or computer Mobile search has quadrupled in the past year Mobile internet use expected to surpass desktop/laptop globally by 2015Source: Google/MMA , The Smartphone User & Mobile Marketer, June 2011; Morgan Stanley Internet Trends, April 2010 Cate Trotter © February 2012
    • Mobile social18% of smartphoneowners use location-based‘check-in’ servicesFoursquare:• 15 million users worldwide• 25,000 new users a day• 3 million check ins a daywww.foursquare.com Source: comScore, May 2011; Mashable, December 2011 Cate Trotter © February 2012
    • Benefits to business 161 check ins Sales up 110%AJ Bombers, Milwaukeewww.ajbombers.com Cate Trotter © February 2012
    • Mobile socialFacebook Places:• Can reach 845m users worldwide• 1.8 million check-ins every day• UK – 80-100,000 check-ins every daywww.facebook.com/places Source: comScore, May 2011; SocialBakers, May 2011 Cate Trotter © February 2012
    • An alternative to Groupon Cate Trotter © February 2012
    • Independent check-in appsICA Vanadis, Stockholmhttp://kundpriset.nu Cate Trotter © February 2012
    • Ambient social location appswww.joinmingle.com Cate Trotter © February 2012
    • The future of FoursquareFoursquare Radar Cate Trotter © February 2012
    • Location-based messageshttps://geoloqi.com Cate Trotter © February 2012
    • Real-world social mediaMacy’s Magic Fitting Roomhttp://www.lbi.com/us/magicfittingroom/ Cate Trotter © February 2012
    • Real-world social mediaTasti D Lite Treat Cardwww.tastidlite.com Cate Trotter © February 2012
    • Real-world social mediaCoca Cola Village, Israel Cate Trotter © February 2012
    • Social networks around productswww.stickybits.com Cate Trotter © February 2012
    • The Internet of ThingsNike+http://tinyurl.com/nike-plus-app Cate Trotter © February 2012
    • The Internet of ThingsNike+http://tinyurl.com/nike-plus-app Cate Trotter © February 2012
    • The Internet of ThingsToyota Friendhttp://tinyurl.com/toyota-friend Cate Trotter © February 2012
    • The sky’s the limitwww.talking-tree.com Cate Trotter © February 2012
    • The IoT explosion2015 – 25 billion devices connected2020 – 50 billion devices connected Source: Sony Ericsson News Center, February 2011 Cate Trotter © February 2012
    • Attach anything to the IoTEVRYTHNGwww.evrythng.com Cate Trotter © February 2012
    • Social is everywhere conclusion Cate Trotter © February 2012
    • Social is everywhere conclusion Cate Trotter © February 2012
    • Social gets meaningful Cate Trotter © February 2012
    • Users getting more selective On average, 2,000 tweets posted every second 48 hours of video footage uploaded every minute Source: Twitter blog, March 2011; YouTube.com Cate Trotter © February 2012
    • Better rewards Cate Trotter © February 2012
    • More ways to filterwww.hootsuite.com Cate Trotter © February 2012
    • More ways to filterwww.flipboard.com Cate Trotter © February 2012
    • You need to stand out “Content is the fuel of the social web.” – AOL and Nielsen 19% of tweets contain a link 57% of retweets contain a linkSource: AOL and Nielsen research, April 2011 Cate Trotter © February 2012
    • Likable, sharable content68% of people who watch online videos pass links onto their friends Source: Comscore, January 2011 Cate Trotter © February 2012
    • Create content simplywww.bambuser.com Cate Trotter © February 2012
    • Social gets more expensive One-off investment Monthly marketing cost Cate Trotter © February 2012
    • Social gets smarterwww.hootsuite.com www.klout.com Cate Trotter © February 2012
    • Social gets smarterKloutwww.klout.com Cate Trotter © February 2012
    • Social gets smarterKloutwww.klout.com Cate Trotter © February 2012
    • Social gets smarterwww.barilliance.com/facebook_personalization Cate Trotter © February 2012
    • The death of digital for digital’s sake Cate Trotter © February 2012
    • Making social usefulwww.wetseal.com Cate Trotter © February 2012
    • Joined up thinkingBurberry Runway To Realityhttp://uk.burberry.com Cate Trotter © February 2012
    • Joined up thinking Cate Trotter © February 2012
    • Social goes beyond marketing Social media use among 100 leading companiesSource: Booz & Company, October 2011 Cate Trotter © February 2012
    • Social market researchVitamin Water on Facebookwww.facebook.com/vitaminwater Cate Trotter © February 2012
    • Cheap social market researchMcDonald’s on Facebookwww.facebook.com/mcdonalds Cate Trotter © February 2012
    • Social goes beyond marketingNom Nom – www.nomnombristol.com Cate Trotter © February 2012
    • Social goes beyond marketingHippo Munchieswww.hippofighthunger.com Cate Trotter © February 2012
    • Social goes beyond marketingAirBnB Social Connections – www.airbnb.co.uk Cate Trotter © February 2012
    • F-commerce50,000 Facebook stores are now in operationSource: socialcommercetoday.com, April 2011 Cate Trotter © February 2012
    • DIY F-commercewww.storefrontsocial.com Cate Trotter © February 2012
    • T-commercewww.chirpify.com Cate Trotter © February 2012
    • T-commercewww.chirpify.com Cate Trotter © February 2012
    • T-commercewww.chirpify.com Cate Trotter © February 2012
    • The next big thing?“It’s a matter of time – within the next five or so years – beforemore business will be done on Facebook than Amazon.”– Sumeet Jain, Principal, CMEA Capital Cate Trotter © February 2012
    • The next big thing?“F-commerce sites have 10 to 20 times the engagement ratesachieved with traditional direct marketing and social media programs.People shop more when not required to leave their preferred onlineexperience and when their friends make a recommendation.”– Wade Gerten, CEO, 8thBridge (F-commerce design and build company) Cate Trotter © February 2012
    • The next big thing?“The best way to monetize social media is to empower people topromote products to their friends, not for brands to spam you onFacebook. Online shopping experiences are better when they’resocial. Almost 90% of the shopping activity we’ve tracked onFacebook over the last 6+ months has been between friendssharing things with other friends.”– Wade Gerten, CEO, 8thBridge Cate Trotter © February 2012
    • Social shoppinghttp://tinyurl.com/wetsealapp Cate Trotter © February 2012
    • Social shoppingwww.givvy.com/facebook Cate Trotter © February 2012
    • Personalised shopping sellsPersonalised sites have increased conversions by as 400%1. Filter content – save time2. Display more potential purchasesSource: Adtelligence, December 2012 Cate Trotter © February 2012
    • Personalised FB shoppingFacebook.com/ticketmaster > Buy Tickets Cate Trotter © February 2012
    • Personalised FB shoppingVolkswagen ‘Analyze Me’ app Cate Trotter © February 2012
    • Personalised Twitter recsVolkswagen ‘Analyze Me’ Cate Trotter © February 2012
    • Facebook Connect – apassport to the webMore than 250 million people useFacebook Connect every monthUsers who log into Facebook Connect to shop online are nine timesmore likely to engage with those sites’ social features and sharecontent with friends.Source: Facebook, December 2010; SociableLabs, February 2012 Cate Trotter © February 2012
    • Improving recommendations Cate Trotter © February 2012
    • Enhanced experiencesKLM Meet & Seat – http://tinyurl.com/meet-and-seat Cate Trotter © February 2012
    • Personalised pluginsFacebook Recommendations Boxhttp://tinyurl.com/fb-recommendations Cate Trotter © February 2012
    • Personalised sub-sitesLevi’s Friends Storehttp://store.levi.com Cate Trotter © February 2012
    • Personalised sub-sitesFight Club ‘Welcome to FC’ Blu Ray promotion Cate Trotter © February 2012
    • Personalised siteswww.simplyhired.com Cate Trotter © February 2012
    • Personalised siteswww.simplyhired.com Cate Trotter © February 2012
    • Personalised sitesKukunuwww.kukunu.com Cate Trotter © February 2012
    • Social gets meaningful conclusion Cate Trotter © February 2012
    • Social gets meaningful conclusion Cate Trotter © February 2012
    • Conclusion Cate Trotter © February 2012
    • Social media is like water“On its own, water does some cool things, but when combinedwith other compounds it enabled the evolution of all forms oflife.Social media on its own is nice, but when combined with othertools, it is enabling everything to evolve, from communicationsto business to politics to marketing.”– Mike Volpe, VP Marketing, HubSpot Cate Trotter © February 2012
    • Social media The internetCate Trotter © February 2012
    • More social and much smarter Cate Trotter © February 2012
    • A new phase Cate Trotter © February 2012
    • Do something! Cate Trotter © February 2012
    • More from us…Friday 30th March – The Meaningful Social Media Crash Course(http://tinyurl.com/smcrashcourse)Bespoke strategy and execution Cate Trotter © February 2012
    • Trend Strategy and Execution Trend Presentations & Reports www.insider-trends.com +44 (0) 844 504 8080 cate@insider-trends.comTrend feed on Twitter: @insidertrends Cate Trotter © February 2012