7. 3. CASE QUESTIONS
3.1 – Value Chain for Netflix
Members could create a movie list online
Netflix send out DVDs from the list via the US
Postal Service
Members could return the DVDs in mail
8. 3. CASE QUESTIONS
3.2 – Horizontal/Vertical impacts
Instant Watch is available on TVs from Sony, LG, and Vizio
Offer an Instant Watch app for Windows phone 7 and Apple’s
iPad and iPhone also for Google’s Android in the future
9. 3.3 – Added Value through Distribution
• Allow members to stream videos instantly via their
computers as part of their monthly membership fee
• Via prototype set-top box
• To connect with Xbox play station and Wii
• Made the programs for mobile devices
10. 3.4 – Future threats for Netflix
Consumers fed up with DVD
Consumers use other competitor’s products
11. 3.5 – Bright future for Netflix?
Change the strategy time to time
New technological techniques