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Netflix - Presentation
Netflix - Presentation
10
OUTLINE
   1. The Company
   2. Summary
   3. Case Questions
   4. Recap



                       10
1. THE COMPANY
2. SUMMARY
 Strategies:
- Limited time
- Require changes

 Distribution models:
  - Instant Watch
  - Set-top-box
  - Web-connected devices

 Customer-driven strategy

Benefits

Loyal customers
3. CASE QUESTIONS
 3.1 – Value Chain for Netflix

    Members could create a movie list online


    Netflix send out DVDs from the list via the US
      Postal Service


    Members could return the DVDs in mail
3. CASE QUESTIONS
  3.2 – Horizontal/Vertical impacts

 Instant Watch is available on TVs from Sony, LG, and Vizio


 Offer an Instant Watch app for Windows phone 7 and Apple’s
   iPad and iPhone also for Google’s Android in the future
3.3 – Added Value through Distribution

 • Allow members to stream videos instantly via their
   computers as part of their monthly membership fee

 • Via prototype set-top box

 • To connect with Xbox play station and Wii

 • Made the programs for mobile devices
3.4 – Future threats for Netflix

     Consumers fed up with DVD

     Consumers use other competitor’s products
3.5 – Bright future for Netflix?

      Change the strategy time to time

      New technological techniques
4. RECAP
Netflix - Presentation
Color   10 Minutes   Not Rated   Dolby   English

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Netflix - Presentation

  • 3. 10
  • 4. OUTLINE 1. The Company 2. Summary 3. Case Questions 4. Recap 10
  • 6. 2. SUMMARY  Strategies: - Limited time - Require changes  Distribution models: - Instant Watch - Set-top-box - Web-connected devices  Customer-driven strategy Benefits Loyal customers
  • 7. 3. CASE QUESTIONS 3.1 – Value Chain for Netflix  Members could create a movie list online  Netflix send out DVDs from the list via the US Postal Service  Members could return the DVDs in mail
  • 8. 3. CASE QUESTIONS 3.2 – Horizontal/Vertical impacts  Instant Watch is available on TVs from Sony, LG, and Vizio  Offer an Instant Watch app for Windows phone 7 and Apple’s iPad and iPhone also for Google’s Android in the future
  • 9. 3.3 – Added Value through Distribution • Allow members to stream videos instantly via their computers as part of their monthly membership fee • Via prototype set-top box • To connect with Xbox play station and Wii • Made the programs for mobile devices
  • 10. 3.4 – Future threats for Netflix  Consumers fed up with DVD  Consumers use other competitor’s products
  • 11. 3.5 – Bright future for Netflix?  Change the strategy time to time  New technological techniques
  • 14. Color 10 Minutes Not Rated Dolby English